{"id":1008700,"date":"2026-10-08T11:44:11","date_gmt":"2026-10-08T15:44:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-brands-is-bringing-eyes-lips-fairgrounds-to-the-state-fair-of-texas\/"},"modified":"2026-10-08T11:44:11","modified_gmt":"2026-10-08T15:44:11","slug":"e-l-f-brands-is-bringing-eyes-lips-fairgrounds-to-the-state-fair-of-texas","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-brands-is-bringing-eyes-lips-fairgrounds-to-the-state-fair-of-texas\/","title":{"rendered":"e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas<\/b><\/p>\n<p class=\"bwalignc\"><i>Building on the success of its Minnesota State Fair debut, e.l.f. continues to meet its community where they are and join the fun<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Brands, including e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is taking eyes.lips.fairgrounds. south. Building upon its success from its first-ever state fair activation at the Minnesota State Fair in August, e.l.f. is bringing its surprise and delight experience to the State Fair of Texas \u2013 once again showing up where no other beauty brand is to meet its community.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008259574\/en\/2927594\/4\/e.l.f._Fair_Press_Release_Hero.jpg\" alt=\"e.l.f. is continuing to meet its community where they are, bringing its eyes.lips.fairgrounds. activation to the State Fair of Texas, where no other beauty brand is showing up.\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. is continuing to meet its community where they are, bringing its eyes.lips.fairgrounds. activation to the State Fair of Texas, where no other beauty brand is showing up.<\/p>\n<\/div>\n<p>\nState fairs are more than rides, games and food: they are places where communities of all generations come together to connect through shared traditions. And that is exactly where e.l.f. wants to be.<\/p>\n<p>\nThe State Fair of Texas has been bringing people together for 140 years, and last year more than 2 million people attended across its 24 days of entertainment, tradition and community.<\/p>\n<p>\nAmplifying the enthusiastic signals received in Minnesota, e.l.f. is producing its pickle-themed activation in Dallas. Alongside the famous Big Tex icon, the brand will have boots on the ground creating meaningful connections and gifting e.l.f. products, of course.<\/p>\n<p>\nIn Minnesota, more than 64K people passed through e.l.f.\u2019s activation and the average guest at the e.l.f. activation spent 8 minutes getting to know how the brand shows up as a different kind of company.<\/p>\n<p>\nFrom Friday, October 9, through Sunday, October 11, e.l.f. will have its larger-than-life pickle jar activation inspired by e.l.f. Cosmetics\u2019 pickle-inspired Glow Reviver Melting Lip Balms and will debut its Texas-tall Suntouchable Invisi-Stick. Fairgoers can expect product gifting across e.l.f. Brands, including e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, while supplies last.<\/p>\n<p>\n\u201cAt e.l.f., we don\u2019t wait for our community to come to us; we go where they are. We saw the signals to lean into state fairs and the Minnesota State Fair reinforced something we always believed: some of the most impactful moments happen when you show up somewhere unexpected and simply connect on a deeper level,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer of e.l.f. Brands. \u201cMinnesota was beyond our expectations, and we are bringing that spirit to Texas. Beauty belongs everywhere and there is nothing more impactful than serving our community in the places they least expect us.\u201d<\/p>\n<p>\neyes.lips.fairgrounds. is part of e.l.f.\u2019s continued commitment to meeting their community where they are through meaningful connections: 95% of fairgoers say they attend to socialize and connect**. e.l.f. sees IRL experiences as an essential complement to its global digital footprint to build brand affinity while surprising and delighting the community. With no other beauty brand showing up at the state fair, it presents an unexpected footprint with meaningful impact.<\/p>\n<p>\n**International Association of Fairs and Expositions (2025)<\/p>\n<p><b>About e.l.f. Brands<br \/>\n<br \/><\/b>e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. As a bold disruptor with a kind heart, e.l.f. Brands&#8217; superpowers are delivering universally appealing, premium-quality products at affordable prices that are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com%2F&amp;esheet=54618437&amp;newsitemid=20261008259574&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=1&amp;md5=552d2aa73c955fecd4a0762d44f15b52\">www.elfcosmetics.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20261008259574r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/<\/a><\/span><\/p>\n<p>\nJen Budres-Tani<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jbudres@elfbeauty.com\">jbudres@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California Minnesota Texas<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Teens Men Lifestyle Consumer Cosmetics Other Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008259574\/en\/2927594\/3\/e.l.f._Fair_Press_Release_Hero.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. is continuing to meet its community where they are, bringing its eyes.lips.fairgrounds. activation to the State Fair of Texas, where no other beauty brand is showing up.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008259574\/en\/2927596\/3\/Press_release_additional_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. is continuing to meet its community where they are, bringing its eyes.lips.fairgrounds. activation to the State Fair of Texas, where no other beauty brand is showing up.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008259574\/en\/2927597\/3\/Press_release_additional_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. is continuing to meet its community where they are, bringing its eyes.lips.fairgrounds. activation to the State Fair of Texas, where no other beauty brand is showing up.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20261008259574\/en\/2927590\/3\/e.l.f._Beauty_Logo_Large.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas Building on the success of its Minnesota State Fair debut, e.l.f. continues to meet its community where they are and join the fun OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Brands, including e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is taking eyes.lips.fairgrounds. south. Building upon its success from its first-ever state fair activation at the Minnesota State Fair in August, e.l.f. is bringing its surprise and delight experience to the State Fair of Texas \u2013 once again showing up where no other beauty brand is to meet its community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/ e.l.f. is continuing to meet its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-brands-is-bringing-eyes-lips-fairgrounds-to-the-state-fair-of-texas\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1008700","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-brands-is-bringing-eyes-lips-fairgrounds-to-the-state-fair-of-texas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas Building on the success of its Minnesota State Fair debut, e.l.f. continues to meet its community where they are and join the fun OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Brands, including e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), is taking eyes.lips.fairgrounds. south. Building upon its success from its first-ever state fair activation at the Minnesota State Fair in August, e.l.f. is bringing its surprise and delight experience to the State Fair of Texas \u2013 once again showing up where no other beauty brand is to meet its community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/ e.l.f. is continuing to meet its &hellip; Continue reading &quot;e.l.f. 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Building upon its success from its first-ever state fair activation at the Minnesota State Fair in August, e.l.f. is bringing its surprise and delight experience to the State Fair of Texas \u2013 once again showing up where no other beauty brand is to meet its community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261008259574\/en\/ e.l.f. is continuing to meet its &hellip; Continue reading \"e.l.f. 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