{"id":1008698,"date":"2026-10-08T11:32:35","date_gmt":"2026-10-08T15:32:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/"},"modified":"2026-10-08T11:32:35","modified_gmt":"2026-10-08T15:32:35","slug":"exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/","title":{"rendered":"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>New Model Context Protocol integrations let agents query the Hub, My eXp, eXp University, eXp Divisions, Canva, Sisu and leading CRM and productivity tools directly from Claude, ChatGPT, or the AI they already use \u2014 no new login, no new app, nothing to download.<\/em>\n      <\/p>\n<p align=\"center\">\n        <em><br \/>\n          <br \/>\n        <\/em>\n      <\/p>\n<p>BELLINGHAM, Wash., Oct.  08, 2026  (GLOBE NEWSWIRE) &#8212; eXp Realty\u00ae, \u201cthe most agent-centric\u2122 real estate brokerage on the planet\u201d and the core operating subsidiary of AGNT, Inc. (Nasdaq: AGNT), today unveiled its Model Context Protocol (MCP) strategy at eXpcon\u00ae in Salt Lake City. The initiative, MCP First, AI of Choice, uses the emerging MCP standard to plug the AI assistant agents already trust \u2014 Claude, ChatGPT, or whatever they reach for \u2014 straight into their eXp\u00ae business data.<\/p>\n<p>Rather than building a closed, eXp-branded chatbot, the company is opening a standardized connection layer: agents authorize the connection, then connect the AI tool they already use every day, inside that same chat window, to their own production numbers, leads, transactions, training progress, and CRM records. No new interface to learn and no switching tabs.<\/p>\n<p>\u201cEvery company in this industry is racing to build the best AI assistant,\u201d said Leo Pareja, CEO of eXp Realty. \u201cWe asked a different question: why should agents have to change how they work at all? \u2018MCP first, AI of Choice\u2019, means agents keep using the AI they already trust. We\u2019re making sure it can hear from eXp.\u201d<\/p>\n<p>This move builds on eXp&#8217;s history as a technology disruptor; from launching the industry\u2019s first cloud-based brokerage to pioneering agent equity ownership at scale. It\u2019s also the first visible piece of a much larger modernization effort underway inside the company, internally known as AGNT\u2122 OS: a rebuild of the systems that manage how agents close deals and get paid. Built on the Nexus platform and developed by eXp International, AGNT OS is targeted for early 2027.<\/p>\n<p>\u201cMCP is the front door, and AGNT OS is the whole house,\u201d Pareja said. \u201cThis isn\u2019t a patch on our existing systems &#8211; it\u2019s a full modernization of how eXp runs, built agent-first from the ground up. MCP is how we prove that vision starts now.\u201d<\/p>\n<p>\n        <strong>The eXp MCP Ecosystem at Launch<\/strong>\n      <\/p>\n<ul type=\"disc\">\n<li>The Hub\u2122 MCP \u2014 eXp\u2019s central agent hub: communication, culture, marketplace, and core tools and services<\/li>\n<li>My eXp\u2122 MCP \u2014 Agent account, production, and compensation data<\/li>\n<li>University MCP \u2014 eXp University training content,course progress, and coaching<\/li>\n<li>eXp Divisions MCP \u2014 Access to eXp\u2019s specialized divisions and programs<\/li>\n<li>Canva \u2014 Marketing and listing content creation<\/li>\n<li>CRM \u2014 Lofty, BoldTrail, Cloze, Follow Up Boss (coming soon) \u2014 Client relationship data subject to CRM policies<\/li>\n<li>Sisu MCP (coming soon) \u2014 Real-time production metrics and performance leaderboards\n<\/li>\n<\/ul>\n<p>eXp\u2019s native app integrations and Canva are available globally at launch; CRM integrations are subject to country availability and each CRM\u2019s policies. Additional partner integrations will roll out on an ongoing basis and will be listed in the Hub app store. For Pareja, that openness is the point.<\/p>\n<p>\u201cWe are not trying to out-build the world\u2019s largest AI companies; that would be foolish,\u201d Pareja added. \u201cWe\u2019re connecting to them. While others spend the next year building an AI assistant that agents try once and forget, we&#8217;re already inside the tools agents use every day.\u201d<\/p>\n<p>It\u2019s a bet that the future of real estate technology isn\u2019t another app agents have to learn: it\u2019s meeting agents inside the tools they\u2019ve already chosen.<\/p>\n<p>\n        <strong>About AGNT, Inc. (AGNT)<\/strong><br \/>\n        <br \/>Built by Agents. Built for Agents. AGNT, Inc. (Nasdaq: AGNT) is the global parent company of eXp Realty\u00ae, the most agent-centric\u2122 real estate brokerage on the planet, NextHome, Inc., an award-winning national real estate franchise, FrameVR.io, a virtual collaboration platform, and SUCCESS\u00ae Enterprises, a leading personal development and media brand for entrepreneurs. Together, the AGNT platform provides a world-class multi-model operating system empowering independent agents, franchise owners, and team leaders across the Americas, Europe, the Middle East, Asia Pacific, and South Africa. As a publicly traded company, AGNT prioritizes transparency, innovation, and long-term value for agents, franchise owners, staff, and shareholders.<\/p>\n<p>\n        <strong>Trademarks<\/strong><br \/>\n        <br \/>eXp\u00ae, eXp Realty\u00ae, eXpcon\u00ae, AGNT\u2122, and other eXp and AGNT names, logos, and marks are trademarks of AGNT, Inc. and\/or its subsidiaries. All third-party names, trademarks, and registered trademarks referenced herein are the property of their respective owners.<\/p>\n<p>\n        <strong>Safe Harbor and Forward-Looking Statements<\/strong><br \/>\n        <br \/>This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company\u2019s and its management\u2019s current expectations, but involve known and unknown risks and uncertainties that could impact actual results materially. These statements include, but are not limited to, eXp Realty\u2019s Model Context Protocol (MCP) strategy and AI of Choice initiative, the anticipated development, timing, and rollout of AGNT OS and the Nexus platform, the expansion of the MCP ecosystem and additional third-party integrations, and eXp Realty\u2019s market position and agent adoption. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include delays or changes in the development, timing, availability, or functionality of AGNT OS, the Nexus platform, or related technology; the Company\u2019s ability to complete third-party certifications and integrations on the anticipated timeline or at all; the availability, terms, policies, or technical compatibility of third-party AI platforms which are outside the Company\u2019s control and may change; data security, privacy, and regulatory considerations associated with connecting agent and business data to third-party AI tools; the rate of agent adoption of these tools; competitive pressures; regulatory changes; and other risks detailed from time to time in the Company\u2019s Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Reports on Form 10-Q and Annual Report on Form 10-K. We do not undertake any obligation to update these statements except as required by law.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>AGNT, Inc.<br \/>mediarelations@agnt.inc<\/p>\n<p>\n        <strong>Investor Relations<\/strong><br \/>\n        <br \/>Denise Garcia<br \/>investors@agnt.inc<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qIm7qXXYAjZ-T7eaWzU2Ne3-cDAwS5tvxlhbvpIKX1rYhaFW9TYh8ogSfHUVu1R173o51aKq91i8z1Qft0IPAcvMj2tXjCTtpDTm-bEZnDRjSfsPYyKr8hZ1BcKrSmuf752JpfPuVUyHqBVGwOUkYSnoqqN4qF3iCc55eXnT251HRCTeo1Djzb-6gYLNbprqR4FeVEX7GlYJQreN6MyHPjCM5wUyq5tC6sv2uEoiJFirboZO_5cbS-N0mjUilnPIFnzcpSjb2_Udexxtwah2Ug==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/9e181ada-f25f-4c96-9a25-2a6b7b7c4bed<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0MTk0NyM3ODg1MzQ0IzIyNjE5NTQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NzVmOTQ1ZGMtZjI1Yy00OGZlLWE4MmYtODFkNDQ2NWUxMjk3LTEyNzM1MDQtMjAyNi0xMC0wOC1lbg==\/tiny\/eXp-Realty.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Model Context Protocol integrations let agents query the Hub, My eXp, eXp University, eXp Divisions, Canva, Sisu and leading CRM and productivity tools directly from Claude, ChatGPT, or the AI they already use \u2014 no new login, no new app, nothing to download. BELLINGHAM, Wash., Oct. 08, 2026 (GLOBE NEWSWIRE) &#8212; eXp Realty\u00ae, \u201cthe most agent-centric\u2122 real estate brokerage on the planet\u201d and the core operating subsidiary of AGNT, Inc. (Nasdaq: AGNT), today unveiled its Model Context Protocol (MCP) strategy at eXpcon\u00ae in Salt Lake City. The initiative, MCP First, AI of Choice, uses the emerging MCP standard to plug the AI assistant agents already trust \u2014 Claude, ChatGPT, or whatever they reach for \u2014 straight into their eXp\u00ae &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1008698","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Model Context Protocol integrations let agents query the Hub, My eXp, eXp University, eXp Divisions, Canva, Sisu and leading CRM and productivity tools directly from Claude, ChatGPT, or the AI they already use \u2014 no new login, no new app, nothing to download. BELLINGHAM, Wash., Oct. 08, 2026 (GLOBE NEWSWIRE) &#8212; eXp Realty\u00ae, \u201cthe most agent-centric\u2122 real estate brokerage on the planet\u201d and the core operating subsidiary of AGNT, Inc. (Nasdaq: AGNT), today unveiled its Model Context Protocol (MCP) strategy at eXpcon\u00ae in Salt Lake City. The initiative, MCP First, AI of Choice, uses the emerging MCP standard to plug the AI assistant agents already trust \u2014 Claude, ChatGPT, or whatever they reach for \u2014 straight into their eXp\u00ae &hellip; Continue reading &quot;eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-08T15:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0MTk0NyM3ODg1MzQ0IzIyNjE5NTQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform\",\"datePublished\":\"2026-10-08T15:32:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/\"},\"wordCount\":1030,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTg0MTk0NyM3ODg1MzQ0IzIyNjE5NTQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\\\/\",\"name\":\"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform - 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BELLINGHAM, Wash., Oct. 08, 2026 (GLOBE NEWSWIRE) &#8212; eXp Realty\u00ae, \u201cthe most agent-centric\u2122 real estate brokerage on the planet\u201d and the core operating subsidiary of AGNT, Inc. (Nasdaq: AGNT), today unveiled its Model Context Protocol (MCP) strategy at eXpcon\u00ae in Salt Lake City. The initiative, MCP First, AI of Choice, uses the emerging MCP standard to plug the AI assistant agents already trust \u2014 Claude, ChatGPT, or whatever they reach for \u2014 straight into their eXp\u00ae &hellip; Continue reading \"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/","og_site_name":"Market Newsdesk","article_published_time":"2026-10-08T15:32:35+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0MTk0NyM3ODg1MzQ0IzIyNjE5NTQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform","datePublished":"2026-10-08T15:32:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/"},"wordCount":1030,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTg0MTk0NyM3ODg1MzQ0IzIyNjE5NTQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/exp-realty-unveils-mcp-first-ai-of-choice-connecting-agents-own-ai-directly-to-the-exp-platform\/","name":"eXp Realty Unveils \u201cMCP First, AI of Choice\u201d Connecting Agents\u2019 Own AI Directly to the eXp Platform - 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