{"id":1007703,"date":"2026-10-01T17:07:34","date_gmt":"2026-10-01T21:07:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bxp-and-jll-join-fifty-at-first-to-guide-delivery-and-leasing-of-san-franciscos-next-landmark-tower\/"},"modified":"2026-10-01T17:07:34","modified_gmt":"2026-10-01T21:07:34","slug":"bxp-and-jll-join-fifty-at-first-to-guide-delivery-and-leasing-of-san-franciscos-next-landmark-tower","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bxp-and-jll-join-fifty-at-first-to-guide-delivery-and-leasing-of-san-franciscos-next-landmark-tower\/","title":{"rendered":"BXP and JLL Join Fifty at First to Guide Delivery and Leasing of San Francisco’s Next Landmark Tower"},"content":{"rendered":"

<\/p>\n

BXP and JLL Join Fifty at First to Guide Delivery and Leasing of San Francisco’s Next Landmark Tower<\/b><\/p>\n

San Francisco Recovery Fund unveils Fifty at First, a 1.5-million-square-foot office development that will become the second-tallest building in San Francisco<\/b><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nThe San Francisco Recovery Fund (SFRF) today announced that BXP and JLL have joined the multidisciplinary team leading Fifty at First, the 915-foot, 1.5-million-square-foot office tower planned for First and Mission streets in downtown San Francisco. Upon completion, Fifty at First will be the second tallest building in the city. BXP is serving as a consultant across development, leasing, and marketing, while JLL has been named exclusive office leasing agent for the project \u2014 pairing two firms with deep track records shaping San Francisco’s most significant office towers. Alongside today’s announcement, SFRF unveiled new renderings of the tower, giving the public its first look at the design.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20261001696078\/en\/<\/a><\/p>\n

\"A<\/p>\n

A rendering of the proposed Fifty at First tower in downtown San Francisco. Courtesy of Gensler<\/p>\n<\/div>\n

\n“When SFRF selected Gensler as our architect, it was for more than its global high-rise expertise. The firm was founded 61 years ago in San Francisco to specifically explore how workplaces could function more creatively and improve the working environment for employees,” said Dan Kingsley, Co-Founder of SFRF. “That same philosophy is driving Fifty at First: designing a state-of-the-art office environment from the inside out, to better serve the full range of tenants shaping San Francisco today. With the design concept set, this is the moment to add the right partners to the team \u2014 BXP’s development, construction, leasing and operational expertise, paired with JLL’s intimate knowledge of what tenants need.”<\/p>\n

\n“Fifty at First represents a unique opportunity for San Francisco, a building designed to reflect the things that matter most to us,” said Manan Shah, Managing Director and Principal. “It allows for the best creative environment, with a focus on bringing people together to do their best work, in a healthy and sustainable way. The tower will bring together private business, cultural experiences, and public space in a uniquely San Francisco way as we evolve our Downtown from a 9-5 environment to a 24\/7 ecosystem.”<\/p>\n

\nSFRF retained BXP as a consultant across development, leasing, and marketing, drawing on the firm’s experience delivering and operating some of San Francisco’s most prominent office towers \u2014 including the same team that delivered Salesforce Tower \u2014 to transform the Fifty at First design concept into a building that will be ready for its tenants in 2031. “Fifty at First represents a rare opportunity to help shape the next chapter of downtown San Francisco,” said Rod Diehl, Executive Vice President, West Coast Regions at BXP. “With its exceptional location, visionary design, and forward-looking approach to the workplace, this project has the potential to become a defining addition to the city’s skyline and a destination for the world’s most innovative companies. We are proud to be part of the team working to bring this landmark development to life and to contribute to the continued momentum in San Francisco.”<\/p>\n

\n“We bought this site to help drive San Francisco’s recovery and build something worthy of this city,” said Jay Yang, Co-Founder and CEO of the San Francisco Recovery Fund. “It is a privilege to be working with a blue-chip team that shares that commitment. When Fifty at First opens in 2031, San Francisco will be home to the highest-quality office tower on the West Coast.”<\/p>\n

\nJLL will serve as exclusive office leasing agent for Fifty at First, bringing tenant and market insight to the process and helping the team anticipate what the next generation of employers and employees will expect from a downtown workplace. “The building will command attention as one of the most significant additions to San Francisco’s skyline in years,” said Chris Roeder, Vice Chairman at JLL San Francisco. “But what really sets it apart is the inside-out thinking. With highly usable floor plates, 15-plus-foot deck-to-deck ceiling heights and amenities designed from day one, it delivers the kind of workplace experience today’s tenants are looking for.”<\/p>\n

\nBXP and JLL join the Gensler led project team that also includes Field Operations (land, landscape and public realm), Magnusson Klemencic Associates (structural engineering), MEYERS+ ENGINEERS (MEP), and Goodby Silverstein & Partners (brand), as well as SFMOMA (art), which offered recommendations on the building’s public art program.<\/p>\n

\n“SFMOMA has been delighted to collaborate with the San Francisco Recovery Fund, offering guidance on what promises to be a robust art program for Fifty at First,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “Our hope is that the artistic commissions for this new site celebrate the vibrancy and deep relevance of both local and international artists \u2014 underscoring San Francisco’s position as a beacon for creativity in the region and around the globe.”<\/p>\n

\nSFRF acquired the site, formerly known as Oceanwide Center, in January 2026. Additional details on the building’s design, public spaces, and art program will be shared as the design process advances.<\/p>\n

Project Team<\/b><\/p>\n