{"id":1007109,"date":"2026-09-30T09:06:00","date_gmt":"2026-09-30T13:06:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/"},"modified":"2026-09-30T09:06:00","modified_gmt":"2026-09-30T13:06:00","slug":"etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/","title":{"rendered":"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square<\/b><\/p>\n<p class=\"bwalignc\"><i>The Melrose Hill sister concepts move to Square\u2019s unified commerce platform as they eye community-centric growth<\/i><\/p>\n<p>DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSquare today announced that <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fetra.la%2F&amp;esheet=54613312&amp;newsitemid=20260930052614&amp;lan=en-US&amp;anchor=%26%23200%3Btra&amp;index=1&amp;md5=399c955b3c185381efc0a17bf2aea923\">\u00c8tra<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcafetelegrama.com%2F&amp;esheet=54613312&amp;newsitemid=20260930052614&amp;lan=en-US&amp;anchor=Caf%26eacute%3B+Telegrama&amp;index=2&amp;md5=100d2b2831d8679fbd6372f3516a13ed\">Caf\u00e9 Telegrama<\/a>, sister restaurants in Los Angeles&#8217; Melrose Hill neighborhood, have moved both concepts onto Square&#8217;s unified commerce platform. The two restaurants operate side by side at different times of day: Caf\u00e9 Telegrama, as an all-day caf\u00e9 and eatery, and \u00c8tra, as a full-service Italian restaurant \u2013 all while sharing one kitchen.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260930052614\/en\/2917437\/4\/E%CC%80tra_x_Square.jpg\" alt=\"\u00c8tra in Melrose Hill, Los Angeles\" \/><\/p>\n<p style=\"font-size:85%\">\u00c8tra in Melrose Hill, Los Angeles<\/p>\n<\/div>\n<p>\nCo-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri, Caf\u00e9 Telegrama and \u00c8tra were created from a shared love of good hospitality and exquisite cuisine. Andrew\u2019s passion for restaurants began while working for Bon App\u00e9tit, eventually leading him to dive head first into the world of food and work his way up within the industry to general manager positions across multiple restaurants, including Estela. Evan\u2019s love for cooking started in childhood and was shaped by extensive travel throughout Italy, as well as time spent cooking at fine dining establishments across New York City, including Marea and Bouley.<\/p>\n<p>\nCaf\u00e9 Telegrama, conceived originally as a modest coffee counter serving a small selection of pastries from neighboring bakeries, has grown into a daytime quick-service restaurant (QSR) as the team expanded the menu to drive more revenue. \u00c8tra is its nighttime, full-service counterpart, serving up Italian cuisine with fresh Californian ingredients in a space directly behind Telegrama. Since opening in 2023, both restaurants have become local favorites for their seasonal menus, warm and design-forward dining spaces, and thoughtful hospitality, and in 2025, Algorri was named a James Beard Award semifinalist for Best Chef: California.<\/p>\n<p>\nRunning two restaurants with different service models \u2013 one quick-service, one full-service \u2013 out of a single shared kitchen creates constant demand with little downtime between the two. Managing that required a point-of-sale system that could handle both formats reliably and report accurately across both businesses at once.<\/p>\n<p>\n\u201cA lot of our team at Caf\u00e9 Telegrama already had experience with Square from past jobs, so we always knew it was strong for quick-service. What changed was watching Square build out real capabilities for full-service restaurants too,\u201d said Andrew Lawson, co-founder and General Manager of \u00c8tra and Caf\u00e9 Telegrama. \u201cThat&#8217;s what made the switch make sense for \u00c8tra. Combined with the savings on processing and software costs, it was an easy call. With two restaurants running out of one kitchen, having reporting we can trust across both sides of the business has made a real difference for us.\u201d<\/p>\n<p>\nAcross \u00c8tra and Caf\u00e9 Telegrama, the team uses <b>Square Register<\/b>, <b>Square Stand<\/b>, and <b>Square Handheld<\/b> for order entry and payments. Orders fire directly from the point of sale to the shared kitchen&#8217;s printers, giving the kitchen a consistent system to work from whether it&#8217;s serving Caf\u00e9 Telegrama&#8217;s daytime menu or \u00c8tra&#8217;s dinner service. At \u00c8tra, Square&#8217;s integration with <b>Resy<\/b> automatically syncs course status \u2013 appetizer, entr\u00e9e, dessert \u2013 to the reservation system as it&#8217;s entered in the POS, giving the front-of-house team visibility into where each table stands without having to check in person.<\/p>\n<p>\n&#8220;\u00c8tra and Caf\u00e9 Telegrama show what it looks like when a team builds two distinct restaurant experiences without pulling their focus in two directions,&#8221; said James Schonzeit, Head of Food &amp; Beverage at Square. &#8220;It takes real discipline to accomplish that from a shared kitchen. At Square, we build our technology to be dependable enough that the team never has to think twice about it \u2013 that way, they can stay focused on the food and the hospitality.&#8221;<\/p>\n<p>\nTo find out more about \u00c8tra and Caf\u00e9 Telegrama, visit them at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fetra.la&amp;esheet=54613312&amp;newsitemid=20260930052614&amp;lan=en-US&amp;anchor=etra.la&amp;index=3&amp;md5=ab39e775826e245b24f79bebe8ba2337\">etra.la<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fcafetelegrama.com&amp;esheet=54613312&amp;newsitemid=20260930052614&amp;lan=en-US&amp;anchor=cafetelegrama.com&amp;index=4&amp;md5=7b50c9ffaf53d8dd46cc742c6e7163c4\">cafetelegrama.com<\/a>. For more information about Square&#8217;s technology for food and beverage businesses, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsquareup.com%2Frestaurants&amp;esheet=54613312&amp;newsitemid=20260930052614&amp;lan=en-US&amp;anchor=squareup.com%2Frestaurants&amp;index=5&amp;md5=7d6a238cbcce5b8a589deef7e01bfbc8\">squareup.com\/restaurants<\/a>.<\/p>\n<p><b>About \u00c8tra and Caf\u00e9 Telegrama<\/b><\/p>\n<p>\n\u00c8tra and Caf\u00e9 Telegrama are sister restaurants located in Los Angeles&#8217; Melrose Hill neighborhood, co-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri. Caf\u00e9 Telegrama operates as an all-day caf\u00e9 and quick-service eatery, while \u00c8tra serves as its full-service Italian counterpart in the evenings \u2014 both running out of a single shared kitchen. Since opening in 2023, the two concepts have become local favorites for their seasonal menus, design-forward spaces, and thoughtful hospitality. In 2025, Chef Algorri was named a James Beard Award semifinalist for Best Chef: California. For more information, visit etra.la and cafetelegrama.com.<\/p>\n<p><b>About Square<\/b><\/p>\n<p>\nSquare helps businesses turn transactions into connections and businesses into neighborhood favorites.<\/p>\n<p>\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.<\/p>\n<p>\nWhether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260930052614r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/<\/a><\/span><\/p>\n<p>\nMedia contact: <a rel=\"nofollow\" href=\"mailto:press@squareup.com\">press@squareup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Professional Services Payments Food\/Beverage Digital Cash Management\/Digital Assets Apps\/Applications Retail Software Fintech Restaurant\/Bar Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260930052614\/en\/2917437\/3\/E%CC%80tra_x_Square.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">\u00c8tra in Melrose Hill, Los Angeles<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square The Melrose Hill sister concepts move to Square\u2019s unified commerce platform as they eye community-centric growth DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Square today announced that \u00c8tra and Caf\u00e9 Telegrama, sister restaurants in Los Angeles&#8217; Melrose Hill neighborhood, have moved both concepts onto Square&#8217;s unified commerce platform. The two restaurants operate side by side at different times of day: Caf\u00e9 Telegrama, as an all-day caf\u00e9 and eatery, and \u00c8tra, as a full-service Italian restaurant \u2013 all while sharing one kitchen. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/ \u00c8tra in Melrose Hill, Los Angeles Co-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri, Caf\u00e9 Telegrama and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1007109","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square The Melrose Hill sister concepts move to Square\u2019s unified commerce platform as they eye community-centric growth DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Square today announced that \u00c8tra and Caf\u00e9 Telegrama, sister restaurants in Los Angeles&#8217; Melrose Hill neighborhood, have moved both concepts onto Square&#8217;s unified commerce platform. The two restaurants operate side by side at different times of day: Caf\u00e9 Telegrama, as an all-day caf\u00e9 and eatery, and \u00c8tra, as a full-service Italian restaurant \u2013 all while sharing one kitchen. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/ \u00c8tra in Melrose Hill, Los Angeles Co-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri, Caf\u00e9 Telegrama and &hellip; Continue reading &quot;\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T13:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260930052614\/en\/2917437\/4\/E%CC%80tra_x_Square.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square\",\"datePublished\":\"2026-09-30T13:06:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/\"},\"wordCount\":954,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260930052614\\\/en\\\/2917437\\\/4\\\/E%CC%80tra_x_Square.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\\\/\",\"name\":\"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square - 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The two restaurants operate side by side at different times of day: Caf\u00e9 Telegrama, as an all-day caf\u00e9 and eatery, and \u00c8tra, as a full-service Italian restaurant \u2013 all while sharing one kitchen. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260930052614\/en\/ \u00c8tra in Melrose Hill, Los Angeles Co-founded by General Manager Andrew Lawson and Executive Chef Evan Algorri, Caf\u00e9 Telegrama and &hellip; Continue reading \"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-30T13:06:00+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260930052614\/en\/2917437\/4\/E%CC%80tra_x_Square.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square","datePublished":"2026-09-30T13:06:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/"},"wordCount":954,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260930052614\/en\/2917437\/4\/E%CC%80tra_x_Square.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/etra-and-cafe-telegrama-run-two-restaurants-with-one-kitchen-on-square\/","name":"\u00c8tra and Caf\u00e9 Telegrama Run Two Restaurants with One Kitchen on Square - 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