{"id":1006980,"date":"2026-09-30T07:36:02","date_gmt":"2026-09-30T11:36:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/"},"modified":"2026-09-30T07:36:02","modified_gmt":"2026-09-30T11:36:02","slug":"forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/","title":{"rendered":"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships<\/b><\/p>\n<p class=\"bwalignc\"><i>New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact<\/i><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAccording to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbold%2F&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=Forrester%26%238217%3Bs&amp;index=1&amp;md5=c9321adc1f7f79013338711dd011a715\">Forrester\u2019s<\/a> (Nasdaq: FORR) <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fpredictions-2027-europe-wants-control-but-cant-pull-the-plug%2F&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=2027+European+predictions&amp;index=2&amp;md5=bc0af7f877bb8f97c71b00b2bee83033\">2027 European predictions<\/a>, unveiled today at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Ftechnology-innovation-emea%2F&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=Forrester%26%238217%3Bs+Technology+%26amp%3B+Innovation+Forum+EMEA&amp;index=3&amp;md5=9d66229c8652e5d68524d6b6b2085b75\">Forrester\u2019s Technology &amp; Innovation Forum EMEA<\/a>, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than half of European companies embracing AI will reduce their dependence on US hyperscalers due to sovereignty concerns, moving their critical data and applications to European providers. A lack of end-to-end sovereign alternatives, however, will require consumers, companies, and policymakers to pursue selective digital autonomy, which consequently will reshape consumer behaviours, cloud choices, mobility, resilience, and trade strategy with China.<\/p>\n<p>\nForrester\u2019s Predictions reports offer forward-looking insights into trends to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key highlights from the Europe 2027 predictions include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>China will trigger manufacturing job losses before the EU levies 25% tariffs.<\/b> China\u2019s next export wave, led by electric vehicle batteries, solar components, and manufactured parts, will place increasing pressure on Europe\u2019s industrial base, particularly in manufacturing-heavy economies such as Germany. European policymakers will respond with stronger tariffs and safeguards but not before competitive pressures result in job losses and market disruption.\n<\/li>\n<li><b>Chinese and American robotaxis will meet for the first time on Europe\u2019s roads.<\/b> Europe will become the first region where autonomous mobility services from major Chinese, US, and European providers compete side by side. Consumers will judge robotaxi providers primarily on convenience, cost, and service quality while policymakers and regulators navigate the geopolitical implications of autonomous transportation.\n<\/li>\n<li><b>A quarter of UK teens will embrace digital restraint to express their identity.<\/b> Rather than measuring status through constant connectivity, young consumers will increasingly use digital abstinence as a signal of confidence, discipline, and self-expression. This shift will create new challenges and opportunities for brands seeking to engage younger audiences.\n<\/li>\n<\/ul>\n<p>\n\u201cEurope wants more control but not at the cost of isolation,\u201d said Martin Gill, vice president and research director at Forrester. \u201cIn 2027, the organisations that succeed won\u2019t chase sovereignty for its own sake. They\u2019ll make deliberate choices about the capabilities that require greater control while recognising where flexibility creates greater value. The goal isn\u2019t digital independence. It\u2019s balancing control, resilience, innovation, and economic reality.\u201d<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nExplore Forrester\u2019s 2027 predictions for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Freport%2Fpredictions-2027-europe%2FRES201458&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=Europe&amp;index=4&amp;md5=8933822619a3b66cef915ced982eeaab\">Europe<\/a>; <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Freport%2Fpredictions-2027-environmental-sustainability%2FRES201117&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=environmental+sustainability&amp;index=5&amp;md5=8d85a5acae304ba9142c7c4d6cfab0b7\">environmental sustainability<\/a>; <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Freport%2Fpredictions-2027-media-and-advertising%2FRES201114&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=media+and+advertising&amp;index=6&amp;md5=04ebe108f1875db1eb79b0c833461076\">media and advertising<\/a>; and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Freport%2Fpredictions-2027-cybersecurity-and-risk%2FRES201566&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=cybersecurity+and+risk&amp;index=7&amp;md5=9e846919d557e200b5f5b1a9b79935a1\">cybersecurity and risk<\/a> [client access required].<\/p>\n<\/li>\n<li>\nFollow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforrester-research%3Futm_source%3Dnewsroom%26utm_medium%3Dpr%26utm_campaign%3Dpredictions&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=Forrester+on+LinkedIn&amp;index=8&amp;md5=98de63770b78b09c7cfbee164a29e6aa\">Forrester on LinkedIn<\/a> and #ForrTech for updates.<\/p>\n<\/li>\n<\/ul>\n<p><b>About Forrester<\/b><\/p>\n<p>\nForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com&amp;esheet=54613419&amp;newsitemid=20260930156480&amp;lan=en-US&amp;anchor=Forrester.com&amp;index=9&amp;md5=72a0a4fd76a6b1e394295d3609db9482\">Forrester.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260930156480r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260930156480\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260930156480\/en\/<\/a><\/span><\/p>\n<p>\nPress contact:<br \/>\n<br \/>Hannah Segvich<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hsegvich@forrester.com\">hsegvich@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Internet Professional Services Data Management Technology Autonomous Driving\/Vehicles Automotive Artificial Intelligence Security Digital Marketing Marketing Communications Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260930156480\/en\/1759468\/3\/Forrester_black_RGB_narrow_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact LONDON&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester\u2019s Technology &amp; Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than half of European companies embracing AI will reduce their dependence on US hyperscalers due to sovereignty concerns, moving their critical data and applications to European providers. A lack of end-to-end sovereign alternatives, however, will require consumers, companies, and policymakers to pursue &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1006980","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact LONDON&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester\u2019s Technology &amp; Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than half of European companies embracing AI will reduce their dependence on US hyperscalers due to sovereignty concerns, moving their critical data and applications to European providers. A lack of end-to-end sovereign alternatives, however, will require consumers, companies, and policymakers to pursue &hellip; Continue reading &quot;Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T11:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260930156480r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships\",\"datePublished\":\"2026-09-30T11:36:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/\"},\"wordCount\":579,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260930156480r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\\\/\",\"name\":\"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships - 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More than half of European companies embracing AI will reduce their dependence on US hyperscalers due to sovereignty concerns, moving their critical data and applications to European providers. A lack of end-to-end sovereign alternatives, however, will require consumers, companies, and policymakers to pursue &hellip; Continue reading \"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-30T11:36:02+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260930156480r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships","datePublished":"2026-09-30T11:36:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/"},"wordCount":579,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260930156480r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/forresters-2027-european-predictions-despite-a-strong-desire-to-regain-its-digital-sovereignty-europe-will-selectively-reset-not-sever-key-technology-relationships\/","name":"Forrester\u2019s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships - 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