{"id":1006677,"date":"2026-09-29T11:19:05","date_gmt":"2026-09-29T15:19:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amass-electrolytes-achieves-approximately-1-4-million-annualized-revenue-run-rate-four-months-after-launch\/"},"modified":"2026-09-29T11:19:05","modified_gmt":"2026-09-29T15:19:05","slug":"amass-electrolytes-achieves-approximately-1-4-million-annualized-revenue-run-rate-four-months-after-launch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amass-electrolytes-achieves-approximately-1-4-million-annualized-revenue-run-rate-four-months-after-launch\/","title":{"rendered":"AMASS Electrolytes Achieves Approximately $1.4 Million Annualized Revenue Run Rate Four Months After Launch"},"content":{"rendered":"

\nSeptember Revenue Booked Through September 28 Approaches Twice August Levels, with Distributor Partnerships Now Spanning Six Key U.S. Markets
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SANTA MARIA, Calif., Sept. 29, 2026 (GLOBE NEWSWIRE) — AMASS Brands Group (NASDAQ: AMSS) (\u201cAMASS\u201d or \u201cthe Company\u201d), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that AMASS Electrolytes has achieved an approximately $1.4 million annualized revenue run rate following the line\u2019s May 2026 launch. September revenue from its sparkling electrolyte mixers and hydration powders totaled approximately $116,000 through September 28, up 89% from August and more than triple June\u2019s revenue, the line\u2019s first full month of sales.<\/p>\n

Since its debut, AMASS Electrolytes has established distributor partnerships across six key U.S. markets: California, Colorado, Georgia, Illinois, Michigan and New York. The business combines wholesale distribution of sparkling electrolyte mixers with a direct-to-consumer business in hydration powders.<\/p>\n

\u201cElectrolytes have moved out of the sports aisle and into everyday drinking occasions. We built this line to target both sides of the bar, hydration by day and cocktail-ready by night,\u201d said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. \u201cFour months after launch, the business has reached an approximately $1.4 million annualized revenue run rate, and September revenue through the 28th is already nearly double August\u2019s total.\u201d<\/p>\n

\u201cThe next phase is about repeat purchases, reaching more accounts in the six markets we already serve, and growing a powder business we sell and ship ourselves,\u201d Lynn continued. \u201cWe have the distributor relationships and the digital capability in house. This is about pointing them at one focused opportunity.\u201d<\/p>\n

\n An Everyday Approach to Electrolytes<\/strong>\n <\/p>\n

AMASS Electrolytes brings together sparkling mixers and portable powders designed around taste, convenience and everyday occasions. Its sparkling format serves both as a standalone beverage and a cocktail mixer, while powders expand the brand\u2019s reach into at-home and on-the-go consumption. AMASS expects to further expand its electrolyte business through an established national platform serving approximately 20,000 beverage alcohol accounts, with reach across all 50 states and 606 distinct chain banners reached to date. The Company\u2019s strategy combines introducing AMASS Electrolytes to existing portfolio accounts with pursuing new distribution in grocery, natural and wellness channels.<\/p>\n

\n Next Phase of Growth<\/strong>\n <\/p>\n

AMASS is prioritizing three areas:<\/p>\n