{"id":1006564,"date":"2026-09-29T10:21:28","date_gmt":"2026-09-29T14:21:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-launches-asurecentral-to-its-reseller-network-extending-its-unified-platform-to-85000-more-employers\/"},"modified":"2026-09-29T10:21:28","modified_gmt":"2026-09-29T14:21:28","slug":"asure-launches-asurecentral-to-its-reseller-network-extending-its-unified-platform-to-85000-more-employers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-launches-asurecentral-to-its-reseller-network-extending-its-unified-platform-to-85000-more-employers\/","title":{"rendered":"Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers"},"content":{"rendered":"<h2>\nLaunch brings single sign-on, user provisioning, and every Asure solution together in one platform for resellers serving more than 85,000 employers and 1.5 million employees<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>AUSTIN, Texas, Sept.  29, 2026  (GLOBE NEWSWIRE) &#8212; Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, launched AsureCentral to its reseller network at its annual reseller training event last week and took its first resellers live on the platform. AsureCentral is the platform where all of Asure\u2019s solutions come together. It combines single sign-on, user provisioning, and role-based access with payroll, tax, HR, recruiting, time and attendance, benefits, and Luna AI in one environment for resellers and the employers they serve.<\/p>\n<p>Until now, AsureCentral was available only to Asure\u2019s approximately 30,000 direct-employer clients, representing more than 300,000 employees. Asure\u2019s resellers serve more than 85,000 employer clients representing more than 1.5 million employees. Opening AsureCentral to that network substantially expands the addressable market for the platform and for Asure\u2019s recruiting, time and attendance, and benefits solutions, where separate logins had added friction to adoption alongside payroll. Additional resellers will move onto the platform following the launch.<\/p>\n<p>\u201cOur reseller network reaches nearly three times as many employers and five times as many employees as our direct business, but separate application experiences made it harder to bring the full breadth of Asure to those clients,\u201d said Pat Goepel, Chairman and CEO of Asure. \u201cAsureCentral is not just a single sign-on. It\u2019s how a reseller sets up users, manages access, and delivers payroll, HR, time, recruiting, benefits, and AI to every client from one platform. Every Asure solution lives there, so each reseller we bring onto AsureCentral extends the reach of everything we build.\u201d<\/p>\n<p>For resellers, AsureCentral provides one place to provision and manage users across every Asure solution their clients use, for every client they serve, with role-based security and multi-factor authentication protecting sensitive payroll and HR data. Resellers can white-label the experience with their own logo in the platform header. Inside each client, employers, managers, and employees get a view built around their role: employees manage their own pay and HR records, managers handle approvals such as time off and timecards, and administrators see across payroll, HR, time, and recruiting. For resellers that use multiple providers today, having Asure\u2019s full range of solutions in one platform gives them a practical reason to consolidate client relationships on Asure.<\/p>\n<p>Luna AI is embedded in AsureCentral to help employers, managers, and employees get answers and complete payroll and HR tasks within their workflows. Employees can get help with pay and HR questions, while managers and administrators can see items that need attention, including exceptions and approvals.<\/p>\n<p>\n        <strong>About Asure Software<\/strong>\n      <\/p>\n<p>Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure\u2019s platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance \u2014 delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure\u2019s payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.<\/p>\n<p>\n        <strong>Investor Relations Contact<\/strong>\n      <\/p>\n<p>Patrick McKillop<br \/>Vice President, Investor Relations<br \/>Asure<br \/>617-335-5058<br \/>patrick.mckillop@asuresoftware.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgzNTYyMSM3ODY4MzM0IzIwMjA2MTk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZDFmYmY2YTItYzMxMS00YmM0LWIwZDYtMTVhOGM1ZDhkNDJmLTEwMzI1MTAtMjAyNi0wOS0yOS1lbg==\/tiny\/Asure-Operations.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launch brings single sign-on, user provisioning, and every Asure solution together in one platform for resellers serving more than 85,000 employers and 1.5 million employees AUSTIN, Texas, Sept. 29, 2026 (GLOBE NEWSWIRE) &#8212; Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, launched AsureCentral to its reseller network at its annual reseller training event last week and took its first resellers live on the platform. AsureCentral is the platform where all of Asure\u2019s solutions come together. It combines single sign-on, user provisioning, and role-based access with payroll, tax, HR, recruiting, time and attendance, benefits, and Luna AI in one environment for resellers and the employers they serve. Until &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-launches-asurecentral-to-its-reseller-network-extending-its-unified-platform-to-85000-more-employers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1006564","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-launches-asurecentral-to-its-reseller-network-extending-its-unified-platform-to-85000-more-employers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Launch brings single sign-on, user provisioning, and every Asure solution together in one platform for resellers serving more than 85,000 employers and 1.5 million employees AUSTIN, Texas, Sept. 29, 2026 (GLOBE NEWSWIRE) &#8212; Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, launched AsureCentral to its reseller network at its annual reseller training event last week and took its first resellers live on the platform. AsureCentral is the platform where all of Asure\u2019s solutions come together. It combines single sign-on, user provisioning, and role-based access with payroll, tax, HR, recruiting, time and attendance, benefits, and Luna AI in one environment for resellers and the employers they serve. 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