{"id":1006472,"date":"2026-09-29T05:27:09","date_gmt":"2026-09-29T09:27:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/"},"modified":"2026-09-29T05:27:09","modified_gmt":"2026-09-29T09:27:09","slug":"omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/","title":{"rendered":"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal premium TV shipments are projected to grow 9.3% year-over-year (YoY), according to Omdia\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fcollections%2Fafccd098%2Ftv-sets-emerging-technologies-market-tracker&amp;esheet=54612560&amp;newsitemid=20260929076423&amp;lan=en-US&amp;anchor=latest+research&amp;index=1&amp;md5=8673bb46530f4ac5f986e209266b7a68\">latest research<\/a>. The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2916117\/4\/Premium_TV_unit_shipments_by_region.jpg\" alt=\"Premium TV unit shipments by region (000&apos;s)\" \/><\/p>\n<p style=\"font-size:85%\">Premium TV unit shipments by region (000&#8217;s)<\/p>\n<\/div>\n<p>\nNorth America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia\u2019s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers\u2019 product strategies.<\/p>\n<p><b>Rising memory costs put pressure on entry-level TVs<\/b><\/p>\n<p>\nRising component costs and memory shortage are putting pressure on TV manufacturers\u2019 margins, particularly in entry-level models. For a 65-inch LCD TV with an ASP of $300, an increase of several dollars in memory costs can put additional pressure on profitability or require a higher selling price. Premium models offer greater scope to absorb same cost increase, which represents a smaller portion of their selling price.<\/p>\n<p>\nWith component supplies constrained, leading brands are prioritizing allocation to premium models to protect Enterprise Lifetime Value (ELTV) and hardware profitability. This is encouraging manufacturers to adjust their product portfolios and place greater emphasis on higher-value TVs.<\/p>\n<p>\n&#8220;Component supply constraints are influencing TV manufacturers\u2019 product strategies,&#8221; said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fpatrick-horner&amp;esheet=54612560&amp;newsitemid=20260929076423&amp;lan=en-US&amp;anchor=Patrick+Horner%2C+Practice+Leader+%7C+TV+Set+Research+%26%238211%3B+Consumer+at+Omdia&amp;index=2&amp;md5=a67c5611bb23d96a3f6399bead4a714b\">Patrick Horner, Practice Leader | TV Set Research \u2013 Consumer at Omdia<\/a>. &#8220;Rising memory puts additional pressure on low-margin models, encouraging brands to prioritize premium TVs. Display innovations such as RGB LED backlights support this strategy by giving consumers a clearer reason to upgrade.&#8221;<\/p>\n<p><b>RGB LED backlights to account for 49% of premium TV revenue by 2030<\/b><\/p>\n<p>\nDisplay innovation is supporting the shift toward premium TVs. Brands are expanding the commercialization of RGB LED backlight architectures, offering improvements in color volume, localized dimming precision, and peak brightness levels to support higher price points.<\/p>\n<p>\nOmdia forecasts that RGB LED backlights will account for 49% of global premium TV revenue by 2030. LCD TVs using conventional backlights are projected to account for just 2% of premium TV revenue by that year, reflecting a shift in technology mix within the segment.<\/p>\n<p>\nThe outlook highlights the importance of technology upgrades and higher-value models as overall TV demand slows. North America\u2019s projected premium shipment growth points to continued demand for advanced display features among higher-spending consumers. Manufacturers\u2019 ability to manage component supplies and expand their premium portfolios will be important to capture this opportunity.<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2F&amp;esheet=54612560&amp;newsitemid=20260929076423&amp;lan=en-US&amp;anchor=Omdia&amp;index=3&amp;md5=3d9e2b9dd216f174f997af555e771b6d\">Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260929076423r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<br \/>\n<\/a><br \/>Eric Thoo: <a rel=\"nofollow\" href=\"mailto:eric.thoo@omdia.com\">eric.thoo@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Other Retail Consumer Electronics Technology Manufacturing Entertainment Other Technology Other Manufacturing Retail Audio\/Video Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2916117\/3\/Premium_TV_unit_shipments_by_region.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Premium TV unit shipments by region (000&#8217;s)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2916118\/3\/Premium_TV_set_revenue_share_by_technology_and_LED_type.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Premium TV set revenue share by technology and LED type<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline LONDON&#8211;(BUSINESS WIRE)&#8211; Global premium TV shipments are projected to grow 9.3% year-over-year (YoY), according to Omdia\u2019s latest research. The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/ Premium TV unit shipments by region (000&#8217;s) North America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia\u2019s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers\u2019 product strategies. Rising memory costs put pressure &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1006472","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline LONDON&#8211;(BUSINESS WIRE)&#8211; Global premium TV shipments are projected to grow 9.3% year-over-year (YoY), according to Omdia\u2019s latest research. The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/ Premium TV unit shipments by region (000&#8217;s) North America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia\u2019s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers\u2019 product strategies. 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The premium segment, defined as TVs with an average selling price (ASP) above $1,000, is forecast to expand as total global TV shipments decline 1.0%. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260929076423\/en\/ Premium TV unit shipments by region (000&#8217;s) North America is expected to lead premium TV shipment growth, with a projected increase of 21.9% YoY in 2027. The forecasts, published in Omdia\u2019s 2Q26 TV Sets Forecast Database, highlight the growing importance of premium models to manufacturers\u2019 product strategies. Rising memory costs put pressure &hellip; Continue reading \"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-29T09:27:09+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2916117\/4\/Premium_TV_unit_shipments_by_region.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline","datePublished":"2026-09-29T09:27:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/"},"wordCount":574,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260929076423\/en\/2916117\/4\/Premium_TV_unit_shipments_by_region.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-premium-tv-shipment-to-grow-9-3-in-2027-as-global-tv-shipments-decline\/","name":"Omdia: Premium TV Shipment to Grow 9.3% in 2027 as Global TV Shipments Decline - 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