{"id":1006382,"date":"2026-09-28T16:03:15","date_gmt":"2026-09-28T20:03:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-and-fastlys-new-content-delivery-model-powers-highest-quality-experience-for-peacocks-biggest-live-events\/"},"modified":"2026-09-28T16:03:15","modified_gmt":"2026-09-28T20:03:15","slug":"comcast-and-fastlys-new-content-delivery-model-powers-highest-quality-experience-for-peacocks-biggest-live-events","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-and-fastlys-new-content-delivery-model-powers-highest-quality-experience-for-peacocks-biggest-live-events\/","title":{"rendered":"Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events"},"content":{"rendered":"

<\/p>\n

Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events<\/b><\/p>\n

Creates a Blueprint for Expanding Capacity and Improving Efficiency Across High-Demand, Real-Time Streaming Experiences<\/i><\/p>\n

NEW YORK & PHILADELPHIA & SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nComcast and Fastly are working with NBCUniversal to deliver live sports and other high-demand streaming events on Peacock from infrastructure located closer to viewers. The new approach runs Fastly\u2019s content and application delivery software directly on Comcast\u2019s highly distributed, nationwide network \u2013 expanding capacity and improving efficiency during Peacock\u2019s biggest live moments, including marquee sports such as the NFL, NBA, MLB, and more.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260928090171\/en\/<\/a><\/p>\n

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\n\u201cLive sports place extraordinary demands on streaming infrastructure, with millions of viewers often arriving at the same moment and expecting a consistent, high-quality experience, which creates enormous demand for network and streaming capacity,\u201d said David Bohunek, Senior Vice President, Global Video Engineering, NBCUniversal Media Group. \u201cBy working with Comcast and Fastly to move high-demand content closer to viewers, we can add capacity where it matters most, reduce the amount of duplicate traffic and unnecessary distance in the delivery path, and help ensure fans can watch together with the quality and reliability they expect from Peacock.\u201d<\/p>\n

\n\u201cWe pioneered network virtualization technologies, putting computing power, storage, and intelligence deeper into our network and closer to customers,\u201d said Elad Nafshi, Chief Network Officer, Comcast. \u201cOur work with Fastly and Peacock demonstrates what becomes possible when partners can leverage these capabilities at the edge of our network. As sports streaming continues to grow, this is an important first step in creating a blueprint to redefine what live event delivery can become.\u201d<\/p>\n

\n\u201cBy integrating Fastly\u2019s programmable edge platform directly into Comcast\u2019s distributed edge, we can help Peacock intelligently scale live streams, critical APIs, security, and application performance closer to its audience when demand is at its highest,\u201d said Kip Compton, Chief Executive Officer at Fastly. \u201cIt\u2019s a powerful example of what becomes possible when content providers, edge platforms, and network operators work together to rethink how streaming is delivered.\u201d<\/p>\n

Bringing Peacock Content Closer to Fans<\/b><\/p>\n

\nComcast operates more than 200 AI-powered edge compute centers across the U.S., putting computing resources close to the customers it serves. The new model developed by Comcast and Fastly, announced<\/a> earlier this month, enables Fastly\u2019s software to run from these locations, giving Peacock another way to customize, manage, and deliver high-demand content closer to viewers.<\/p>\n

More Efficient Content and Application Delivery<\/b><\/p>\n

\nThe Comcast and Fastly architecture is particularly well-suited for massive live events. Traditionally, content delivery platforms operate outside an Internet service provider\u2019s network, repeatedly requiring identical content to travel from centralized locations across long network paths before entering the network that connects the viewer. The model instead runs Fastly\u2019s software directly within Comcast\u2019s network, where it can use distributed computing and storage resources to help dynamically manage and deliver Peacock content closer to viewers.<\/p>\n

A Network Built for Live Streaming and More<\/b><\/p>\n

\nLive streaming is one of the most immediate applications for this approach, but the underlying advantage of running technology closer to where it is needed extends much further. Gaming, cybersecurity, AI inference, and enterprise cloud services can all benefit from greater proximity to customers. Comcast is continuing to explore additional applications that can take advantage of computing resources distributed throughout its network.<\/p>\n

About Comcast Corporation<\/b><\/p>\n

\nComcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com<\/a> for more information.<\/p>\n

About Fastly, Inc.<\/b><\/p>\n

\nFastly\u2019s (Nasdaq: FSLY) powerful and programmable edge cloud platform helps the world\u2019s top brands deliver online experiences that are fast, safe, and engaging through edge compute, delivery, security, and observability offerings that improve site performance, enhance security, and empower innovation at a global scale. Compared to other providers, Fastly\u2019s powerful, high-performance, and modern platform architecture empowers developers to deliver secure websites and apps with rapid time-to-market and demonstrated, industry-leading cost savings. Organizations around the world trust Fastly to help them upgrade the internet experience, including Reddit, Universal Music Group, and SeatGeek. Learn more about Fastly at www.fastly.com<\/a>, and follow us @fastly<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260928090171\/en\/<\/a><\/span><\/p>\n

NBCUniversal
\n<\/b>
Sophie Sieck, sophie.sieck@nbcuni.com<\/a><\/p>\n

Comcast
\n<\/b>
Joel Shadle, joel_shadle@comcast.com<\/a><\/p>\n

Fastly
\n<\/b>
Press
\n
Stacey Hurwitz, press@fastly.com<\/a><\/p>\n

\nInvestor Relations
\n
Vernon Essi, Jr., ir@fastly.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California New York Pennsylvania<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Mobile\/Wireless Audio\/Video Telecommunications Internet Carriers and Services<\/p>\n

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Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events Creates a Blueprint for Expanding Capacity and Improving Efficiency Across High-Demand, Real-Time Streaming Experiences NEW YORK & PHILADELPHIA & SAN FRANCISCO–(BUSINESS WIRE)– Comcast and Fastly are working with NBCUniversal to deliver live sports and other high-demand streaming events on Peacock from infrastructure located closer to viewers. The new approach runs Fastly\u2019s content and application delivery software directly on Comcast\u2019s highly distributed, nationwide network \u2013 expanding capacity and improving efficiency during Peacock\u2019s biggest live moments, including marquee sports such as the NFL, NBA, MLB, and more. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260928090171\/en\/ \u201cLive sports place extraordinary demands on streaming infrastructure, … <\/p>\n

Continue reading “Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1006382","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nComcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-and-fastlys-new-content-delivery-model-powers-highest-quality-experience-for-peacocks-biggest-live-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Comcast and Fastly\u2019s New Content Delivery Model Powers Highest Quality Experience for Peacock\u2019s Biggest Live Events Creates a Blueprint for Expanding Capacity and Improving Efficiency Across High-Demand, Real-Time Streaming Experiences NEW YORK & PHILADELPHIA & SAN FRANCISCO–(BUSINESS WIRE)– Comcast and Fastly are working with NBCUniversal to deliver live sports and other high-demand streaming events on Peacock from infrastructure located closer to viewers. The new approach runs Fastly\u2019s content and application delivery software directly on Comcast\u2019s highly distributed, nationwide network \u2013 expanding capacity and improving efficiency during Peacock\u2019s biggest live moments, including marquee sports such as the NFL, NBA, MLB, and more. This press release features multimedia. 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The new approach runs Fastly\u2019s content and application delivery software directly on Comcast\u2019s highly distributed, nationwide network \u2013 expanding capacity and improving efficiency during Peacock\u2019s biggest live moments, including marquee sports such as the NFL, NBA, MLB, and more. This press release features multimedia. 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