{"id":1005589,"date":"2026-09-24T04:03:05","date_gmt":"2026-09-24T08:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-adopt-ai-native-application-services\/"},"modified":"2026-09-24T04:03:05","modified_gmt":"2026-09-24T08:03:05","slug":"european-enterprises-adopt-ai-native-application-services","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-adopt-ai-native-application-services\/","title":{"rendered":"European Enterprises Adopt AI-Native Application Services"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>European Enterprises Adopt AI-Native Application Services<\/b><\/p>\n<p class=\"bwalignc\"><b>Companies rethink how software is built, maintained and assured as AI becomes embedded in application lifecycles, ISG Provider Lens<sup>\u00ae<\/sup> report says<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEnterprises in Europe are extending generative AI beyond coding assistance and embedding it throughout software engineering to accelerate application modernization, according to a new research report published today by Information Services Group (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.isg-one.com&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=ISG&amp;index=1&amp;md5=e513d1fbc8c4089e874baf21c80735d0\">ISG<\/a>) (Nasdaq: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nasdaq.com%2Fmarket-activity%2Fstocks%2Fiii&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=III&amp;index=2&amp;md5=fb1cb72ee011e71ea236a7e57aa48d67\">III<\/a>), a global AI-centered technology research and advisory firm.<\/p>\n<p>\nThe 2026 ISG Provider Lens<sup>\u00ae<\/sup> AI-driven ADM Services report for Europe finds that enterprises continue to prioritize application modernization despite subdued economic growth, elevated energy costs and geopolitical uncertainty. Organizations increasingly expect these investments to produce measurable business results that include improving productivity, reducing operational complexity and strengthening resilience.<\/p>\n<p>\n\u201cEuropean enterprises are now taking a more practical approach to older applications,\u201d said Matthias Paletta, director at ISG. \u201cInstead of replacing them entirely, companies are retaining important business knowledge while updating the technology that supports them.\u201d<\/p>\n<p>\nEuropean enterprises increasingly favor continuous application modernization, using AI-assisted documentation, business-rule extraction, code transformation and automated testing to update older systems. Development teams are also taking greater responsibility for operations, while quality engineering is being incorporated earlier in software development. As the lines between them blur, application development, managed services and quality assurance are beginning to form a single engineering lifecycle.<\/p>\n<p>\nEngineering platforms are becoming more important as companies seek a unified way to manage application work from requirements through deployment and operations, ISG says. European buyers also want to avoid dependence on a single foundation model, hyperscaler or AI platform. They increasingly expect to use environments that include different language models and integrate their own AI agents. As a result, providers are focusing less on proprietary models and more on how they coordinate AI while giving clients flexibility as technologies change.<\/p>\n<p>\nQuality assurance is a growing priority as more software is generated by AI, the report says. European enterprises now expect testing to take place throughout development rather than after applications are completed. Quality teams are expanding their focus beyond conventional software to encompass AI-generated code, autonomous agents and models. Providers are responding by supporting ongoing validation, helping organizations maintain reliability as automation increases and making quality central to AI-based development.<\/p>\n<p>\n\u201cSoftware engineering is becoming less about supplying development capacity and more about applying specialized knowledge where it matters,\u201d said Oliver Nickels, lead author of the report. \u201cEnterprises need providers that can combine technical expertise with local understanding and disciplined oversight as AI assumes a larger role in application work.\u201d<\/p>\n<p>\nThe report also explores other application trends affecting European enterprises, including changing workforce requirements amid increasing automation and growing demand for regional expertise in regulated industries.<\/p>\n<p>\nFor more insights into the AI-driven ADM challenges faced by enterprises in Europe, plus ISG\u2019s advice for overcoming them, see the ISG Provider Lens Focal Points briefing <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fei.isg-one.com%2FResearch%2F_MarketingPage%3FdashboardID%3D201a11ca-c115-4a33-a9f7-941eceefbbd1%26documentId%3D3BrOC0_Ga6&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=32746238b03e713e412d1677aec0ecba\">here<\/a>.<\/p>\n<p>\nThe report evaluates the capabilities of 35 providers across three quadrants: Application Development Outsourcing, Application Managed Services and Application Quality Assurance.<\/p>\n<p>\nThe report names Accenture, Capgemini, Cognizant, DXC Technology, HCLTech, Infosys and Wipro as Leaders in all three quadrants. Atos, Deloitte, NTT DATA and T-Systems are named as Leaders in two quadrants each. IBM, Stefanini and TCS are named as Leaders in one quadrant each.<\/p>\n<p>\nIn addition, LTM is named as a Rising Star \u2014 a company with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in two quadrants. Hitachi Digital Services, Inetum, Stefanini and T-Systems are named as Rising Stars in one quadrant each.<\/p>\n<p>\nIn the area of customer experience, Altimetrik is named the global ISG CX Star Performer for 2026 among AI-driven ADM service providers. Altimetrik earned the highest customer satisfaction scores in ISG&#8217;s Voice of the Customer survey, part of the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fisg-one.com%2Fproviders%2Fstar-of-excellence&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=ISG+Star+of+Excellence%26%238482%3B+program&amp;index=4&amp;md5=e5c76f0a42845db0639f893507ddba80\">ISG Star of Excellence\u2122 program<\/a>, the premier quality recognition for the technology and business services industry.<\/p>\n<p>\nCustomized versions of the report are available from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.capgemini.com%2Fnews%2Fanalyst-recognition%2Fcapgemini-recognized-as-a-leader-in-ai-driven-adm-services-by-isg-for-the-eighth-consecutive-year-in-2026%2F&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=Capgemini&amp;index=5&amp;md5=ad48dfe6a870a90be27cb84c00a6bd62\">Capgemini<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.t-systems.com%2Fde%2Fen%2Finsights%2Fanalyst-ratings%2Fdigital%2Fisg-provider-lens-ai-driven-adm-services-2026&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=T-Systems&amp;index=6&amp;md5=9d6f58c7722248e374bffe66954e30c3\">T-Systems<\/a>.<\/p>\n<p>\nThe 2026 ISG Provider Lens AI-driven ADM Services report for Europe is available to subscribers or for one-time purchase on this <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fei.isg-one.com%2FResearch%2F_MarketingPage%3FdashboardID%3D201a11ca-c115-4a33-a9f7-941eceefbbd1%26documentId%3D8rTpG0u9E2&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=webpage&amp;index=7&amp;md5=8c672d16d2703d87aec7e05002ef41aa\">webpage<\/a>.<\/p>\n<p><b>About ISG<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.isg-one.com%2F&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=ISG&amp;index=8&amp;md5=5c3180474925fa609e33efaf448b50ab\">ISG<\/a> (Nasdaq: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.nasdaq.com%2Fmarket-activity%2Fstocks%2Fiii&amp;esheet=54609888&amp;newsitemid=20260924525014&amp;lan=en-US&amp;anchor=III&amp;index=9&amp;md5=6cccf2d3fc5630a35c5719797f63223b\">III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260924525014r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260924525014\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260924525014\/en\/<\/a><\/span><\/p>\n<p><b>Press Contacts:<br \/>\n<\/b><br \/>Laura Hupprich, ISG<br \/>\n<br \/>+1 203-517-3132<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:laura.hupprich@isg-one.com\">laura.hupprich@isg-one.com<\/a><\/p>\n<p>\nPhilipp Jaensch, ISG<br \/>\n<br \/>+49 151 730 365 76<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:philipp.jaensch@isg-one.com\">philipp.jaensch@isg-one.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> France Ireland United Kingdom Europe Germany<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Consulting Business Professional Services Software Internet Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260924525014\/en\/1016900\/3\/ISG_R_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>European Enterprises Adopt AI-Native Application Services Companies rethink how software is built, maintained and assured as AI becomes embedded in application lifecycles, ISG Provider Lens\u00ae report says LONDON&#8211;(BUSINESS WIRE)&#8211; Enterprises in Europe are extending generative AI beyond coding assistance and embedding it throughout software engineering to accelerate application modernization, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The 2026 ISG Provider Lens\u00ae AI-driven ADM Services report for Europe finds that enterprises continue to prioritize application modernization despite subdued economic growth, elevated energy costs and geopolitical uncertainty. Organizations increasingly expect these investments to produce measurable business results that include improving productivity, reducing operational complexity and strengthening &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-adopt-ai-native-application-services\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;European Enterprises Adopt AI-Native Application Services&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1005589","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Enterprises Adopt AI-Native Application Services - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-adopt-ai-native-application-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Enterprises Adopt AI-Native Application Services - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"European Enterprises Adopt AI-Native Application Services Companies rethink how software is built, maintained and assured as AI becomes embedded in application lifecycles, ISG Provider Lens\u00ae report says LONDON&#8211;(BUSINESS WIRE)&#8211; Enterprises in Europe are extending generative AI beyond coding assistance and embedding it throughout software engineering to accelerate application modernization, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The 2026 ISG Provider Lens\u00ae AI-driven ADM Services report for Europe finds that enterprises continue to prioritize application modernization despite subdued economic growth, elevated energy costs and geopolitical uncertainty. Organizations increasingly expect these investments to produce measurable business results that include improving productivity, reducing operational complexity and strengthening &hellip; Continue reading &quot;European Enterprises Adopt AI-Native Application Services&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/european-enterprises-adopt-ai-native-application-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T08:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260924525014r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"European Enterprises Adopt AI-Native Application Services\",\"datePublished\":\"2026-09-24T08:03:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/\"},\"wordCount\":823,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260924525014r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/european-enterprises-adopt-ai-native-application-services\\\/\",\"name\":\"European Enterprises Adopt AI-Native Application Services - 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The 2026 ISG Provider Lens\u00ae AI-driven ADM Services report for Europe finds that enterprises continue to prioritize application modernization despite subdued economic growth, elevated energy costs and geopolitical uncertainty. 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