{"id":1005423,"date":"2026-09-23T11:28:41","date_gmt":"2026-09-23T15:28:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doordash-introduces-brand-center-a-platform-for-retailer-intelligence-advertising-and-catalog-management\/"},"modified":"2026-09-23T11:28:41","modified_gmt":"2026-09-23T15:28:41","slug":"doordash-introduces-brand-center-a-platform-for-retailer-intelligence-advertising-and-catalog-management","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doordash-introduces-brand-center-a-platform-for-retailer-intelligence-advertising-and-catalog-management\/","title":{"rendered":"DoorDash Introduces Brand Center: A Platform For Retailer Intelligence, Advertising, and Catalog Management"},"content":{"rendered":"

<\/p>\n

DoorDash Introduces Brand Center:\u00a0A Platform For Retailer Intelligence, Advertising, and Catalog Management<\/b><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–Today, DoorDash introduced Brand Center,<\/strong><\/a> a platform built for the marketing, supply chain, category, ecommerce, and national account teams to get a clearer view of what\u2019s driving growth across the digital and physical shelf. New capabilities built on top of advertising solutions give brands direct ways to improve how their products show up for consumers, from spotting in-store availability gaps to updating product content.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260923467157\/en\/<\/a><\/p>\n

\"Brand<\/p>\n

Brand Center<\/p>\n<\/div>\n

\u201cBrand Center is part of DoorDash’s broader investment in local commerce, providing brands with insights that help strengthen performance for their business and retail partners,\u201d said Fuad Hannon, VP of New Verticals at DoorDash. \u201cAs the next evolution of Ads Manager, we built on the advertising portal brands already use and expanded the platform with a shared view of what is shaping growth beyond media investment. That means clearer visibility into everything from on-shelf product availability and shopper substitution behavior to catalog content and campaign performance.\u201d<\/p>\n

Inventory distortion<\/a> from out-of-stocks and overstocks costs the global retail industry an estimated $1.7 trillion each year. With more than 200,000 retail and grocery stores* and nine million-plus Dashers**, DoorDash has a unique view into commerce as it happens \u2014 what shoppers are searching for and buying, and what Dashers see on shelves, including the moments when a purchase can’t be completed because an item is out of stock.<\/p>\n

Brand Center brings together purchase-based signals from consumer orders and audit-based signals from shelf scans into a single platform. Where inventory insights reveal a need for physical shelf action, brands have the opportunity to take action through Merchandising Tasks, which connect brands in eligible locations with targeted in-store support from Dashers: shelf audits, restocking, item counts, and promotional displays.<\/p>\n

What’s New in Brand Center:<\/strong><\/p>\n