{"id":1005381,"date":"2026-09-23T11:05:12","date_gmt":"2026-09-23T15:05:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/"},"modified":"2026-09-23T11:05:12","modified_gmt":"2026-09-23T15:05:12","slug":"citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/","title":{"rendered":"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwlistdisc { list-style-type: disc }\n.bwpadl0 { padding-left: 0px }\n.bwtablemarginb { margin-bottom: 10px }\n.bwvertalignt { vertical-align: top }\n.bwwidth100 { width: 100% }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands<\/b><\/p>\n<p><b>Highlights:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCiti launched Citi Commerce Media, a new media platform connecting brands with U.S. credit card customers across Citi\u2019s digital ecosystem<\/p>\n<\/li>\n<li>\nEnhanced by the planned addition of rewards platform Kard, Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities<\/p>\n<\/li>\n<li>\nThe new platform connects advertisers with Citi\u2019s credit card customers in meaningful ways backed by measurement capabilities to better understand campaign effectiveness and business outcomes<\/p>\n<\/li>\n<\/ul>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCiti\u2019s U.S. Consumer Cards business today launched Citi Commerce Media, a new media platform designed to help brands reach U.S. customers at key moments in the purchase journey. Citi serves more than 70 million U.S. customers<sup>1<\/sup> and sees 6.5 billion annual transactions across more than 700 spending categories. With this scale, Citi Commerce Media is well positioned to help advertisers uncover emerging consumer intent while helping customers discover brands and offers that align with their everyday spending and lifestyle needs.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260923562425\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260923562425\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260923562425\/en\/2909773\/4\/Vertical_Citi_Commerce_Media_Navy%404x.jpg\" alt=\"\" \/><\/div>\n<p>\nAs commerce media continues to evolve, advertisers are increasingly looking for deeper audience understanding, measurable business impact and trusted, brand-safe environments. Citi Commerce Media will bring these capabilities together through Citi\u2019s unique view of how consumers spend across travel, dining, entertainment, retail and everyday categories. The platform combines consumer insights, paid media solutions and closed-loop measurement to help brands connect with consumers more effectively.<\/p>\n<p>\nThe launch of Citi Commerce Media follows Citi\u2019s agreement to acquire <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citigroup.com%2Fglobal%2Fnews%2Fpress-release%2F2026%2Fciti-expands-customer-engagement-commerce-media-capabilities-kard-addition&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=Kard&amp;index=1&amp;md5=d2271026ba4827a2c3446eda2e45dc3d\">Kard<\/a>, a commerce media and rewards platform. The planned addition of Kard will further enhance Citi Commerce Media\u2019s capabilities and expand opportunities for brands to drive deeper customer engagement, loyalty and growth.<\/p>\n<p>\n\u201cCiti Commerce Media is an important step in advancing Citi\u2019s strategy to create more connected, personalized experiences across our commerce ecosystem,\u201d said Abhinav Anand, Citi\u2019s Head of Value Cards, Lending and Commerce. \u201cBy leveraging Citi\u2019s scale, transaction insights and measurement capabilities, we can help our partners better anticipate consumer needs, reach the right audience at the right moment and drive strong business outcomes while delivering more relevant offers and ads for customers.\u201d<\/p>\n<p>\nCore platform capabilities include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Uncovering consumer signals:<\/b> Leverages first-party transaction data to help brands identify high-intent audiences and emerging consumer needs as purchase decisions begin to take shape.\n<\/li>\n<li><b>Connecting at scale: <\/b>Enables brands to reach audiences across Citi&#8217;s growing digital ecosystem, including Citi.com, Citi Mobile\u00ae app and paid media properties.\n<\/li>\n<li><b>Measuring real outcomes:<\/b> Uses closed-loop measurement to help advertisers evaluate campaign performance, prove return on ad spending and quantify incremental impact.\n<\/li>\n<\/ul>\n<p>\nInitial campaigns across retail, payments, technology, and beauty and wellness categories demonstrated strong performance, including up to 5x incremental return on ad spend for an online retailer. The early traction highlights the platform\u2019s ability to connect consumer insights, media engagement and transaction outcomes to drive measurable business impact.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fciti.com%2Fcommercemedia&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=citi.com%2Fcommercemedia&amp;index=2&amp;md5=ee794a0ae7f7e20a42966cb9328953d1\">citi.com\/commercemedia<\/a>.<\/p>\n<p><b>About Citi<br \/>\n<br \/><\/b>Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in more than 180 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.<\/p>\n<p>\nAdditional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.citigroup.com&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=www.citigroup.com&amp;index=3&amp;md5=06b6a0c0457cca0da1246c67e73c0cd2\">www.citigroup.com<\/a> | X: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FCiti&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=%40Citi&amp;index=4&amp;md5=de8fd7e2f345113e02b5ec85ed79f916\">@Citi<\/a> | LinkedIn: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fciti&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=www.linkedin.com%2Fcompany%2Fciti&amp;index=5&amp;md5=d6739e27558865d02cb50f9a9f986912\">www.linkedin.com\/company\/citi<\/a> | YouTube: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.youtube.com%2Fciti%257C&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=www.youtube.com%2Fciti&amp;index=6&amp;md5=ffdfdcb39901da21fafe4a4449de3676\">www.youtube.com\/citi<\/a> | Facebook: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.facebook.com%2Fciti&amp;esheet=54609195&amp;newsitemid=20260923562425&amp;lan=en-US&amp;anchor=www.facebook.com%2Fciti&amp;index=7&amp;md5=bc8f3506702b98e224a3a242f73b17f8\">www.facebook.com\/citi<\/a><\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td class=\"bwvertalignt bwpadl0 bwwidth100\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\">\n____________________<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0 bwwidth100\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin\"><sup>1<\/sup> As of December 31, 2025. Includes General Purpose and Private Label Credit Cards and Installment Lending, primarily in the U.S.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p>\n\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260923562425r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260923562425\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260923562425\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Monica Cho<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:monica.cho@citi.com\">monica.cho@citi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Digital Marketing Finance Media Marketing Advertising Banking Communications Professional Services<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260923562425\/en\/2909773\/3\/Vertical_Citi_Commerce_Media_Navy%404x.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands Highlights: Citi launched Citi Commerce Media, a new media platform connecting brands with U.S. credit card customers across Citi\u2019s digital ecosystem Enhanced by the planned addition of rewards platform Kard, Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities The new platform connects advertisers with Citi\u2019s credit card customers in meaningful ways backed by measurement capabilities to better understand campaign effectiveness and business outcomes NEW YORK&#8211;(BUSINESS WIRE)&#8211; Citi\u2019s U.S. Consumer Cards business today launched Citi Commerce Media, a new media platform designed to help brands reach U.S. customers at key moments in the purchase journey. Citi serves more than &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1005381","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands Highlights: Citi launched Citi Commerce Media, a new media platform connecting brands with U.S. credit card customers across Citi\u2019s digital ecosystem Enhanced by the planned addition of rewards platform Kard, Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities The new platform connects advertisers with Citi\u2019s credit card customers in meaningful ways backed by measurement capabilities to better understand campaign effectiveness and business outcomes NEW YORK&#8211;(BUSINESS WIRE)&#8211; Citi\u2019s U.S. Consumer Cards business today launched Citi Commerce Media, a new media platform designed to help brands reach U.S. customers at key moments in the purchase journey. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/","og_locale":"en_US","og_type":"article","og_title":"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands - Market Newsdesk","og_description":"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands Highlights: Citi launched Citi Commerce Media, a new media platform connecting brands with U.S. credit card customers across Citi\u2019s digital ecosystem Enhanced by the planned addition of rewards platform Kard, Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities The new platform connects advertisers with Citi\u2019s credit card customers in meaningful ways backed by measurement capabilities to better understand campaign effectiveness and business outcomes NEW YORK&#8211;(BUSINESS WIRE)&#8211; Citi\u2019s U.S. Consumer Cards business today launched Citi Commerce Media, a new media platform designed to help brands reach U.S. customers at key moments in the purchase journey. Citi serves more than &hellip; Continue reading \"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-23T15:05:12+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260923562425\/en\/2909773\/4\/Vertical_Citi_Commerce_Media_Navy%404x.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands","datePublished":"2026-09-23T15:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/"},"wordCount":664,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260923562425\/en\/2909773\/4\/Vertical_Citi_Commerce_Media_Navy%404x.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/citi-unveils-citi-commerce-media-to-deliver-more-personalized-experiences-for-customers-and-brands\/","name":"Citi Unveils Citi Commerce Media to Deliver More Personalized Experiences for Customers and Brands - 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