\nSouthern California-based global lifestyle brand UGG\u00ae<\/b><\/a> (a division of Deckers Brands [NYSE: DECK]) announces the return of everyone\u2019s favorite fall celebration: UGG\u00ae Season<\/b><\/a>. Rooted in the unmistakable feeling of fall, UGG\u00ae Season is a celebration of self-expression, connection and the moments that make the season feel uniquely yours. This fall, UGG\u00ae Season is inviting everyone to reconnect with the rituals, moments and experiences that make fall feel like fall. Beginning September 22, UGG\u00ae will bring the season to life across North America through immersive retail experiences, custom personalization, seasonal moments and community-driven activations designed to celebrate the feeling of fall.<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260922097181\/en\/<\/a><\/p>\n UGG\u00ae SEASON PRODUCT CONTENT; PEANUTS PARTNERSHIP CONTENT; Photography credit: UGG\u00ae<\/p>\n<\/div>\n \u201cUGG Season captures that unmistakable feeling of fall\u2014the change in the air, the excitement of a new season and the way we naturally come together to experience it,\u201d <\/i>said Tracy Paoletti, Vice President & General Manager, UGG North America<\/b>. \u201cAt UGG, we believe comfort unlocks confidence, and confidence sets self-expression free, opening you up to community. UGG Season is about embracing that feeling in all its forms and celebrating the people, moments and self-expression that make fall so special\u2014and UGG helps you feel it all.\u201d<\/i><\/p>\n \nRooted in the UGG\u00ae brand\u2019s belief that comfort unlocks confidence and confidence sets self-expression free, UGG\u00ae Season is a celebration of getting out, coming together and feeling it all. From discovering a new favorite pair to customizing an iconic Classic style, enjoying a seasonal treat or capturing a moment with friends, UGG\u00ae Season brings familiar fall traditions into the world through unexpected and distinctly UGG\u00ae experiences.<\/p>\n FALL, REIMAGINED AT UGG\u00ae<\/span><\/b><\/p>\n \nUGG\u00ae Season Weekend is from September 26-27, and all UGG\u00ae brand stores across North America will become immersive fall destinations, giving consumers new ways to experience the season beyond product.<\/p>\n \nThe festive weekend will bring a collection of exclusive experiences to participating UGG\u00ae stores nationwide, including:<\/p>\n Peanuts\u00ae Personalization<\/b><\/p>\n \nAs a limited-time Peanuts partnership for UGG\u00ae Season, both brands have come together to celebrate the traditions of fall with 15 special Snoopy and Peanuts-inspired motifs available to customize select Classic styles. Bringing together two iconic brands with deep cultural legacies, the experience blends nostalgia, creativity, and self-expression for a new generation.<\/p>\n UGG\u00ae Season Treats<\/b><\/p>\n \nParticipating stores will offer seasonal coffee, beverages and locally inspired baked goods, celebrating the flavors and traditions that make the arrival of fall feel special.<\/p>\n UGG\u00ae Season Custom Disposable Camera<\/b><\/p>\n \nGuests can receive a limited-edition UGG\u00ae-branded disposable camera with every purchase, while supplies last, encouraging them to capture and share authentic fall moments inspired by the UGG\u00ae brand\u2019s newly launched Born to Feel campaign.<\/p>\n \nTogether, these experiences create a new kind of fall tradition\u2014one centered around creativity, community and the freedom to get out and feel it.<\/p>\n UGG\u00ae & PEANUTS\u00ae: A PARTNERSHIP CELEBRATING THE TRADITIONS OF FALL<\/span><\/b><\/p>\n \nUGG\u00ae is bringing its limited-time Peanuts partnership for UGG\u00ae Season to life through a special personalization experience celebrating the traditions, nostalgia and self-expression that make fall feel like fall.<\/p>\n \nFor more than 75 years, Peanuts has connected generations through timeless storytelling, optimism, and authenticity. UGG\u00ae Season similarly celebrates individuality, connection and the moments that bring people together. Through this partnership, UGG\u00ae and Peanuts invite consumers to put their own spin on the season with custom Snoopy and Peanuts-inspired motifs created especially for the UGG\u00ae Season experience.<\/p>\n \nFrom September 26-27, consumers who purchase a UGG\u00ae Classic product at any UGG\u00ae store across the U.S. can personalize their new pair with 15 custom Peanuts designs featuring Snoopy, Charlie Brown, Woodstock and much more. The experience gives fans a new way to make their UGG\u00ae Classic styles their own, bringing together the warmth and nostalgia of Peanuts with the brand\u2019s spirit of creativity and self-expression.<\/p>\n \nTogether, UGG\u00ae and Peanuts celebrate the return of fall traditions through a shared spirit of nostalgia, creativity and self-expression\u2014inviting everyone to personalize their season and get out and feel it.<\/p>\n UGG\u00ae SEASON COMES TO NEW YORK CITY<\/span><\/b><\/p>\n \nOn September 26 and 27, UGG\u00ae is calling on New Yorkers to come together and FEEL<\/b> as the brand kicks off its favorite time of year. In the heart of one of the world\u2019s busiest cities, UGG\u00ae Season NYC will transform a corner of the city into a physical manifestation of Born to Feel for UGG\u00ae Season, inviting people to pause, awaken their senses and experience the start of fall through comfort, self-expression and community.<\/p>\n \nLocated at Gansevoort Plaza, the experience will create an immersive micro world of fall, with sensory elements designed to spark feeling at every turn. Guests will enter through a grove of autumn trees, surrounded by foliage rustling in the wind, before discovering a larger-than-life maple chair, pumpkins and a playful squirrel installation inspired by iconic UGG\u00ae materials.<\/p>\n \nA customization bar featuring favorite symbols of fall will invite seasonal self-expression, while specially made treats, including fall-inspired popsicles, bring the season to life through taste. A swing set crafted from UGG\u00ae shearling will introduce texture, movement and play, creating a shared experience rooted in comfort and connection.<\/p>\n \nTogether, these elements will offer a playful retreat from the pace of the city and a collective moment to come together, come feel fall and a reminder to feel.<\/p>\n BUILT AROUND COMMUNITY<\/span><\/b><\/p>\n \nUGG\u00ae Season will also come to life through the brand\u2019s devout community and creative network, bringing together creators, cultural voices and local communities to experience the season firsthand. Through retail experiences, personalization and authentic storytelling, UGG\u00ae will invite its community to share their own take on what makes fall feel like fall.<\/p>\n \nFrom city-specific moments to nationwide experiences, UGG\u00ae Season is designed to spark discovery, connection and social conversation while encouraging consumers to get out and experience the season for themselves.<\/p>\n UGG<\/span>\u00ae<\/span> SEASON TAKES OVER OOH FROM COAST TO COAST<\/span><\/b><\/p>\n \nJust in time for UGG\u00ae Season, UGG\u00ae celebrates the arrival of fall across New York City and Los Angeles with a bold, citywide out-of-home campaign running September 21 through October 25. Spanning Manhattan, Brooklyn and West Hollywood, the campaign will take over subway stations, hand-painted murals, wildpostings, digital shelters and a traditional billboard along Sunset Boulevard, creating a highly visible presence across two of the country\u2019s most influential cultural capitals.<\/p>\n \nRooted in the unmistakable feeling of fall in the city, each execution is designed to feel personal and locally relevant, celebrating the role UGG\u00ae plays in seasonal self-expression and personal style. In New York, Brooklyn-based lettering artist Jen Mussari<\/a> designed a custom typeface exclusively for the campaign, which will be hand-painted across murals in Williamsburg and SoHo. Her expressive, handcrafted approach brings an artistic point of view to the campaign while continuing the UGG\u00ae brand\u2019s commitment to celebrating creativity, individuality, and self-expression.<\/p>\n THE STYLES OF UGG\u00ae SEASON<\/span><\/b><\/p>\n \nAt the heart of UGG\u00ae Season is a collection of signature styles that capture the spirit of fall. From enduring icons to fresh expressions of the UGG\u00ae brand\u2019s distinctive design, the collection brings together styles made to be worn, shared, and experienced throughout the season. Blending renewed energy with timeless appeal, the collection reimagines UGG\u00ae icons alongside statement apparel and new seasonal updates.<\/p>\n \nFor women, the Classic Ultra Mini Spotted<\/b> in Chestnut ($170) puts a wild spin on the signature silhouette with distressed cheetah-print suede, while the Classic Micro<\/b> in Sand ($150) offers a low-profile take on the Classic Boot and the new Tasman II <\/b>in Moonlight ($125) reimagines the iconic Tasman with a plush sheepskin interior. The Ensily Belted Jacket<\/b> in Obsidian ($298) adds a dose of city edge with its washed faux leather, faux fur detailing and statement silhouette. For men, the Classic Ultra Mini Contrast <\/b>in Black\/Amphora ($180) and Lowmel Contrast <\/b>in Black\/Amphora ($170) bring rugged contrast detailing to two UGG\u00ae favorites, while the retro-inspired Lachlan UGGfluff Jacket<\/b> in Sand Multi ($178) delivers bold color blocking and plush texture. The Tasman<\/b> in Light Bronze ($125) rounds out the men\u2019s offering with a sheepskin-lined update to the iconic slip-on. For kids, the Classic Ultra Mini<\/b> in Bright Fuchsia ($130), Tazz Spotted<\/b> in Tan ($105) and Tasman <\/b>in Moonlight ($85) deliver playful takes on UGG\u00ae classics, with styles designed to bring the whole family into the UGG\u00ae look.<\/p>\n \nThe UGG\u00ae Season featured styles are available now for purchase at UGG.com<\/a>, UGG\u00ae stores and select wholesale retailers nationwide.<\/p>\n UGG\u00ae SEASON EXPERIENCE LOCATIONS<\/span><\/b><\/p>\n \nUGG\u00ae Season experiences will take place at UGG\u00ae brand stores,<\/a> retail and specialty locations across the U.S. and Canada, including:<\/p>\n \nU.S.:<\/p>\n \nCanada:<\/p>\n About UGG\u00ae<\/b><\/p>\n \nFounded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG\u00ae designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG\u00ae partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com<\/a>@ugg<\/a>.<\/p>\n About Deckers Brands<\/b><\/p>\n \nDeckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG\u00ae, HOKA\u00ae, and Teva\u00ae. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders, attracting millions of loyal consumers globally. For more information, please visit www.deckers.com<\/a>.<\/p>\n About Peanuts<\/b><\/p>\n \nThe characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.<\/p>\n UGG\u00ae SEASON PRODUCT CONTENT View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260922097181\/en\/<\/a><\/span><\/p>\n Press Contact: KEYWORDS:<\/b> United States North America California<\/p>\n INDUSTRY KEYWORDS:<\/b> Footwear Fashion Entertainment Retail Other Entertainment General Entertainment Licensing (Entertainment)<\/p>\n![\"UGG\u00ae](\"https:\/\/mms.businesswire.com\/media\/20260922097181\/en\/2907575\/4\/UGG_SEASON.jpg\")
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<\/b>PEANUTS PARTNERSHIP CONTENT
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<\/b>Photography credit: UGG\u00ae<\/b><\/p>\n<\/p>\n
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UGG\u00ae
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Matty Magnin
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Senior PR Manager, North America
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Mobile: (917) 842-2391
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matthew.magnin@deckers.com<\/a><\/p>\n
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