{"id":1005115,"date":"2026-09-22T12:53:56","date_gmt":"2026-09-22T16:53:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\/"},"modified":"2026-09-22T12:53:56","modified_gmt":"2026-09-22T16:53:56","slug":"calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\/","title":{"rendered":"Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwmarginl1 { margin-left: 30px }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor<\/b><\/p>\n<p class=\"bwalignc\"><i>The Perfectly Fit Custom Lift bra is innovated for movement, comfort and lift, and designed for every moment<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCalvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today introduces the new <b>Perfectly Fit Custom Lift bra<\/b>, an evolution of the brand&#8217;s signature everyday bra with tailored padding for a personalized feel and lightweight, nearly invisible support. To mark the launch, the brand unveils its Fall 2026 underwear campaign starring award-winning actor, director and performer <b>Teyana Taylor<\/b>, whose dynamic movement brings the bra\u2019s innovations to life through a sensual <i>Calvin Klein <\/i>lens.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 384px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260922804830\/en\/2908767\/4\/FA26_PERFECTLY_FIT_FOR_EVERY_MOMENT_TT_PR_logo_graphic_11.jpg\" alt=\"Courtesy Calvin Klein\" \/><\/p>\n<p style=\"font-size:85%\">Courtesy Calvin Klein<\/p>\n<\/div>\n<p>\nThe new <b>Perfectly Fit Custom Lift bra<\/b> is designed to deliver personalized shaping, natural-looking lift and lightweight comfort for everyday wear. Directed by<b> Gordon Von Steiner,<\/b> the campaign puts the <b>Perfectly Fit Custom Lift <\/b>bra in motion, drawing on Teyana\u2019s background as an artist to showcase its lightweight support and freedom of movement. Set to Tina Turner\u2019s &#8220;The Best\u201d, Teyana moves from intimate moments to bold choreography, channeling the bra\u2019s new functionality through <i>Calvin Klein<\/i> signature visual language.<\/p>\n<p class=\"bwmarginl1\"><i>&#8220;When I feel good in what I\u2019m wearing, you can see it in the way I move,&#8221; <\/i>said<i \/><b>Teyana Taylor<\/b><i>. \u201cI need something that can keep up with me\u2014whether I\u2019m on a red carpet, performing, running around with my kids or just at home. That\u2019s what I love about the Perfectly Fit Custom Lift bra. It gives me the lift and support I want without sacrificing comfort. I can move, I can breathe and I can just be me.\u201d<\/i><\/p>\n<p><b>Perfectly Fit Custom Lift bra<\/b> adjusts the level of padding by bra size, with enhanced lift in smaller sizes and less in larger sizes for comfortable, proportional support. Smoothing wings and lightweight construction create a seamless silhouette, while underwire and wire-free options offer versatility for every day. Featured in the campaign, the <b>Perfectly Fit Custom Lift Demi bra, Wirefree Triangle bra<\/b> and <b>Lace Push Up bra<\/b> offer a range of silhouettes with customized lift and support.<\/p>\n<p>\nThe Perfectly Fit Custom Lift bra and campaign launch globally on September 22 across <i>Calvin Klein<\/i> retail, <i>calvinklein.com<\/i> and social platforms, as well as high-impact out-of-home placements.<\/p>\n<p><b>Campaign Assets: <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Ftracking.launchmetrics.com%2F%3Fref%3DpdEAAD6J3M77Q2ScEXUt7zAsxEJ8U2bgAQAAAJUKM2TkixZMRHn5Cw2BobRuJGE7dVlrwLxJHSWh1PsqvwvUpMLrSgGp8YcVyYFwUqz9trKBcSn8g709WnXZk_gE5abBhyKcZgLjf_DsN5d3xkWXUX1Jtcxu8q_4WLt12EYoCeZvjI6T-lKmR7kj5k9eUynQM1v2SyfxHZ6r5Bj2ZsulOaGeTDesNl-sUe8QwXhrsCCr6BrWLZeEmIVVuzEhpEHYWNNEnVFG_e6MoynDCQ9_GqQLJQtl4fxA0gYyEw__%3B%21%21K5mknQ%21sEqstArRgMjr0bjXOfHQ1nXarPjLYZTA414K4_wiKNgw5pszdmvgwk6NELVK6YaqmEFs7oUxCWw5SLQ8UJgQ4RAc%24&amp;esheet=54608741&amp;newsitemid=20260922804830&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=6ff8166492b932e6bca871389ea38466\"><b>HERE<\/b><\/a><\/p>\n<p><b>Campaign Credits: <\/b>Directed and photographed by Gordon Von Steiner<\/p>\n<p><b>Editorial Credits<\/b>: Calvin Klein<\/p>\n<p><b>Social<\/b>: @calvinklein<\/p>\n<p><b>About Calvin Klein<br \/>\n<br \/><\/b><i>Calvin Klein <\/i>is one of the world\u2019s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand\u2019s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.<\/p>\n<p>\nAcross underwear, jeans, apparel, accessories, home and fragrance, <i>Calvin Klein<\/i> creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of <i>Calvin Klein<\/i> products were approximately $9 billion in 2025.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260922804830r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:communications@ck.com\">communications@ck.com<br \/>\n<\/a><br \/>Erin Leary, VP, Corporate Communications \/\/ <a rel=\"nofollow\" href=\"mailto:erinleary@ck.com\">erinleary@ck.com<br \/>\n<\/a><br \/>Nick Courtois, Sr. Manager, Corporate Communications \/\/ <a rel=\"nofollow\" href=\"mailto:nicholascourtois@ck.com\">nicholascourtois@ck.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Marketing Advertising Communications Celebrity Fashion Retail Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260922804830\/en\/2908767\/3\/FA26_PERFECTLY_FIT_FOR_EVERY_MOMENT_TT_PR_logo_graphic_11.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Courtesy Calvin Klein<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260922804830\/en\/2908766\/3\/CalvinKlein2020_Master_logo_black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor The Perfectly Fit Custom Lift bra is innovated for movement, comfort and lift, and designed for every moment NEW YORK&#8211;(BUSINESS WIRE)&#8211; Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today introduces the new Perfectly Fit Custom Lift bra, an evolution of the brand&#8217;s signature everyday bra with tailored padding for a personalized feel and lightweight, nearly invisible support. To mark the launch, the brand unveils its Fall 2026 underwear campaign starring award-winning actor, director and performer Teyana Taylor, whose dynamic movement brings the bra\u2019s innovations to life through a sensual Calvin Klein lens. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/ Courtesy Calvin Klein The new &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1005115","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor The Perfectly Fit Custom Lift bra is innovated for movement, comfort and lift, and designed for every moment NEW YORK&#8211;(BUSINESS WIRE)&#8211; Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today introduces the new Perfectly Fit Custom Lift bra, an evolution of the brand&#8217;s signature everyday bra with tailored padding for a personalized feel and lightweight, nearly invisible support. To mark the launch, the brand unveils its Fall 2026 underwear campaign starring award-winning actor, director and performer Teyana Taylor, whose dynamic movement brings the bra\u2019s innovations to life through a sensual Calvin Klein lens. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260922804830\/en\/ Courtesy Calvin Klein The new &hellip; Continue reading &quot;Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T16:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260922804830\/en\/2908767\/4\/FA26_PERFECTLY_FIT_FOR_EVERY_MOMENT_TT_PR_logo_graphic_11.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor\",\"datePublished\":\"2026-09-22T16:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/\"},\"wordCount\":562,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260922804830\\\/en\\\/2908767\\\/4\\\/FA26_PERFECTLY_FIT_FOR_EVERY_MOMENT_TT_PR_logo_graphic_11.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/calvin-klein-introduces-the-new-perfectly-fit-bra-starring-teyana-taylor\\\/\",\"name\":\"Calvin Klein Introduces the New Perfectly Fit Bra Starring Teyana Taylor - 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[NYSE:PVH], today introduces the new Perfectly Fit Custom Lift bra, an evolution of the brand&#8217;s signature everyday bra with tailored padding for a personalized feel and lightweight, nearly invisible support. To mark the launch, the brand unveils its Fall 2026 underwear campaign starring award-winning actor, director and performer Teyana Taylor, whose dynamic movement brings the bra\u2019s innovations to life through a sensual Calvin Klein lens. This press release features multimedia. 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