{"id":1005091,"date":"2026-09-22T12:46:20","date_gmt":"2026-09-22T16:46:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/"},"modified":"2026-09-22T12:46:20","modified_gmt":"2026-09-22T16:46:20","slug":"ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/","title":{"rendered":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement"},"content":{"rendered":"

<\/p>\n

\nUGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement<\/p>\n

\nRooted in the brand\u2019s iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences.<\/p>\n

SANTA BARBARA, Calif.–(BUSINESS WIRE<\/a>)–
\nSouthern California-based global lifestyle brand UGG\u00ae<\/b><\/a> (a division of Deckers Brands [NYSE: DECK]) today introduces Born to Feel, an enduring global brand platform rooted in the belief that people are Born to Feel. It starts with our product and the undeniable comfort that consumers and culture have long recognized. That comfort is the catalyst, giving people the confidence and freedom to express themselves. Launching with UGG\u00ae Season, the brand\u2019s favorite time of year, Born to Feel builds on UGG\u00ae\u2019s unmistakable relationship with fall \u2014 a season defined by warmth, ritual, texture, connection and the feeling of something shifting in the air.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260922856973\/en\/<\/a><\/p>\n

\"Emily<\/p>\n

Emily Ratajkowski and Adwoa Aboah in the UGG\u00ae Born to Feel campaign.<\/p>\n<\/div>\n

\nStudies show that individuals are learning to live with complexity, chaos and change by seeking more joy, delight and meaningful connection. The UGG\u00ae, Born to Feel platform is the answer to this and invites consumers to reconnect with what they feel, how they express themselves and the moments that bring them closer to one another. For UGG\u00ae, comfort has always been more than a physical sensation. It is the starting point for something bigger: comfort is the catalyst for the confidence to feel more fully, express more freely and move through the world with openness, ease and connection.<\/p>\n

\n\u201cWe\u2019re living through a time that feels increasingly complex. People are looking for moments of joy, connection and the freedom to be themselves,\u201d said Anne Spangenberg, President of UGG. \u201cUGG has always understood the power of feeling. It begins with the physical experience of our product, but what that comfort enables has always been much bigger: confidence, self-expression and connection. Born to Feel names that belief and brings together what we have already been building across product, culture and experience. We\u2019re incredibly excited to continue bringing Born to Feel to communities around the world, particularly as we welcome fall, a season of transition, reflection and reconnection, and one that has always held such a special place in the story of UGG<\/i>.\u201d – Anne Spangenberg, UGG Brand President<\/p>\n

\nUGG\u00ae Season serves as the first in-person expression of Born to Feel. Beginning today, UGG\u00ae invites consumers to participate in a series of global cultural experiences that celebrate the arrival of fall and the desire for warmth, comfort and connection.<\/p>\n

\nThe kickoff of the brand\u2019s Born to Feel world tour will come to life in New York City\u2019s Meatpacking District from Saturday, September 26 through Sunday, September 27, transforming Gansevoort Plaza into a physical manifestation of Born to Feel for UGG\u00ae Season. In the heart of one of the world\u2019s busiest cities, UGG\u00ae Season NYC will invite New Yorkers to pause, awaken their senses and experience the start of fall through comfort, self-expression and community. Guests will enter through a grove of autumn trees, surrounded by foliage rustling in the wind, before discovering an immersive micro world of fall filled with sensory moments designed to spark feeling at every turn. Across the space, larger-than-life seasonal installations \u2014 including a maple leaf chair, pumpkins and a playful squirrel inspired by iconic UGG\u00ae materials \u2014 will create a whimsical retreat from the pace of the city. A customization bar featuring favorite symbols of fall will invite seasonal self-expression, while specially made treats, including fall-inspired popsicles, will bring the season to life through taste. A swing set crafted from UGG\u00ae shearling will introduce texture, movement and play, creating a shared experience rooted in comfort and connection.<\/p>\n

\nFollowing New York City, Born to Feel will continue around the world through locally relevant expressions across key markets, inviting communities globally to experience UGG\u00ae Season for themselves across the brand\u2019s various touchpoints. Across North America, UGG\u00ae Season will additionally come to life in select UGG\u00ae stores with seasonal treats designed to spark the senses, a limited-edition disposable camera gift with purchase that encourages consumers to capture moments of connection, and in-store product personalization that celebrates self-expression. Across Europe, including Paris, Athens, London, Berlin and Milan, in-store activations will create space for creativity through local DJs spinning the sounds of fall, customized coffee cups, autumn-themed keychains, pop-up spaces and motifs inspired by the sights of UGG\u00ae Season NYC. In Japan, an UGG\u00ae branded pop-up held close to the Tokyo Flagship Store will welcome the feeling and connection of fall with regionally inspired food shaped as iconic seasonal symbols, warm fall beverages and customization of iconic UGG\u00ae products to help consumers step into style. In China UGG\u00ae Season will come to life with gourmet UGG\u00ae cookies and a shearling inspired Airstream pop-up truck with photo moments. Looking beyond fall, Born to Feel will continue to come to life in the months ahead with regional immersive experiences across China, including Beijing and Chengdu, featuring visuals and experiences that connect to local culture while creating moments of joy and connection to celebrate all year long.<\/p>\n

\nThe UGG\u00ae brand\u2019s Born to Feel in-person activities follow the September 1 debut of the Born to Feel marketing campaign, which introduced the emotional world of the platform through creative visuals and film. Featuring PinkPantheress, Rowan Blanchard, Emily Ratajkowski, Adwoa Aboah, Tyson Beckford and Julez Smith, the campaign demonstrates that there is no singular way to feel or express oneself. Each expression is unique to the individual, with UGG\u00ae comfort serving as the catalyst for confidence, self-expression and connection.<\/p>\n

About UGG\u00ae<\/b><\/p>\n

\nFounded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG\u00ae designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG\u00ae partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.<\/p>\n

About Deckers Brands<\/b><\/p>\n

\nDeckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG\u00ae, HOKA\u00ae, and Teva\u00ae. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders, attracting millions of loyal consumers globally. For more information, please visit www.deckers.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260922856973\/en\/<\/a><\/span><\/p>\n

Press Contact:
\n
<\/b>
Michael Hickey
\n
Senior Manager, Global Public Relations & Giving, UGG
\n
michael.hickey@deckers.com
\n<\/a><\/p>\n

Sarajane McQuaid
\n
Associate PR Manager, UGG\u00ae
\n
Mobile: (913) 744-7553
\n
sarajane.mcquaid@deckers.com<\/a><\/p>\n

KEYWORDS:<\/b> China United States Japan North America Asia Pacific Europe California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Footwear Fashion<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Emily Ratajkowski and Adwoa Aboah in the UGG\u00ae Born to Feel campaign.<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement Rooted in the brand\u2019s iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences. SANTA BARBARA, Calif.–(BUSINESS WIRE)– Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) today introduces Born to Feel, an enduring global brand platform rooted in the belief that people are Born to Feel. It starts with our product and the undeniable comfort that consumers and culture have long recognized. That comfort is the catalyst, giving people the confidence and freedom to express themselves. Launching with UGG\u00ae Season, the brand\u2019s … <\/p>\n

Continue reading “UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1005091","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement Rooted in the brand\u2019s iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences. SANTA BARBARA, Calif.–(BUSINESS WIRE)– Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) today introduces Born to Feel, an enduring global brand platform rooted in the belief that people are Born to Feel. It starts with our product and the undeniable comfort that consumers and culture have long recognized. That comfort is the catalyst, giving people the confidence and freedom to express themselves. Launching with UGG\u00ae Season, the brand\u2019s … Continue reading "UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T16:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement\",\"datePublished\":\"2026-09-22T16:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/\"},\"wordCount\":1243,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260922856973\\\/en\\\/2907312\\\/4\\\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/\",\"name\":\"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260922856973\\\/en\\\/2907312\\\/4\\\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg\",\"datePublished\":\"2026-09-22T16:46:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260922856973\\\/en\\\/2907312\\\/4\\\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260922856973\\\/en\\\/2907312\\\/4\\\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/","og_locale":"en_US","og_type":"article","og_title":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk","og_description":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement Rooted in the brand\u2019s iconic comfort, Born to Feel celebrates confidence, self-expression, and connection, inviting consumers around the world to welcome fall through a series of in-person experiences. SANTA BARBARA, Calif.–(BUSINESS WIRE)– Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) today introduces Born to Feel, an enduring global brand platform rooted in the belief that people are Born to Feel. It starts with our product and the undeniable comfort that consumers and culture have long recognized. That comfort is the catalyst, giving people the confidence and freedom to express themselves. Launching with UGG\u00ae Season, the brand\u2019s … Continue reading \"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-22T16:46:20+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement","datePublished":"2026-09-22T16:46:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/"},"wordCount":1243,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/","name":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg","datePublished":"2026-09-22T16:46:20+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260922856973\/en\/2907312\/4\/LARGE-F26-CH2-EMILY-ADWOA-W-NIAH-TOGGLE-VEST-1180611-CGND-TESIE-TOGGLE-JACKET-1183290.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-launches-invites-consumers-to-experience-the-born-to-feel-platform-turning-iconic-comfort-into-a-global-movement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"UGG\u00ae Launches & Invites Consumers to Experience the Born to Feel Platform, Turning Iconic Comfort Into a Global Movement"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1005091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=1005091"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/1005091\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=1005091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=1005091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=1005091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}