{"id":1005075,"date":"2026-09-22T12:32:30","date_gmt":"2026-09-22T16:32:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/"},"modified":"2026-09-22T12:32:30","modified_gmt":"2026-09-22T16:32:30","slug":"kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/","title":{"rendered":"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige<\/b><\/p>\n<p>FORT LAUDERDALE, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nA new survey from global education company Kaplan of more than 200 college admissions officers finds that 70 percent believe college and university rankings have \u201clost some of their prestige over the last couple of years.\u201d* The findings come as U.S. News &amp; World Report releases its highly anticipated 2027 college rankings today, September 22. The 70 percent is unchanged from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fkaplan.com%2Fabout%2Fpress-media%2Fsurvey-admissions-officers-on-college-rankings-prestige&amp;esheet=54607922&amp;newsitemid=20260922712798&amp;lan=en-US&amp;anchor=Kaplan%26%238217%3Bs+2025+survey&amp;index=1&amp;md5=7d189b9c9c7568368ddae60baa87037b\">Kaplan\u2019s 2025 survey<\/a>, confirming that admissions officers\u2019 views have remained steady over the past year. Looking further back, 75 percent expressed this view in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fkaplan.com%2Fabout%2Fpress-media%2Fkaplan-survey-admissions-officers-on-college-rankings-2024&amp;esheet=54607922&amp;newsitemid=20260922712798&amp;lan=en-US&amp;anchor=Kaplan%26%238217%3Bs+2024+survey&amp;index=2&amp;md5=1e0c88ecf089fa7ddde4d5a14674b013\">Kaplan\u2019s 2024 survey<\/a>, compared with 56 percent in 2023, indicating that concerns about the prestige of college rankings remain substantially more widespread than they were three years ago.<\/p>\n<p>\nStill, Kaplan\u2019s 2026 survey finds that 88% of colleges and universities plan to continue participating in the rankings and have no plans to withdraw, closely tracking its findings from previous years.<\/p>\n<p>\nAdmissions officers who participated in Kaplan\u2019s survey shared the following opinions, with one common theme about the rankings prevailing: fairness.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\n\u201cI think that there&#8217;s a way that these can be helpful, but there are too many families who rely solely on these numbers to decide whether or not they&#8217;re going to allow their child to apply\/attend. A school is more than just some numbers, and some schools also game the system, so the numbers don&#8217;t tell the whole story.\u201d<\/p>\n<\/li>\n<li>\n\u201cIt does not feel like a fair playing field, but knowing it means something to families, we have to do it.\u201d<\/p>\n<\/li>\n<li>\n\u201cMost everyday students don&#8217;t necessarily care. I also think rankings are often given based on name and reputation, rather than what an institution is currently doing.\u201d<\/p>\n<\/li>\n<li>\n\u201cRankings continue to feel like something parents feel they should ask about because they are important, but the majority of the general public does not understand the rankings or what goes into them.\u201d<\/p>\n<\/li>\n<\/ul>\n<p>\nJason Bedford, senior vice president, Kaplan, said:<\/p>\n<p>\n\u201cThe release of the rankings can feel like report card day for colleges and universities, with presidents, trustees, donors, and admissions officers all anxiously waiting to see the grade. There\u2019s a reason many higher education stakeholders joke that they don\u2019t sleep particularly well the night before. At Kaplan, we believe the rankings can be a useful tool for students and families, providing valuable information on things like graduation and retention rates, but the risk is giving them too much weight. Families are increasingly focused on affordability and return on investment, and that means looking closely at cost, financial aid, career readiness, and employment outcomes, not simply where a school lands on a list. We encourage students and parents to dig deeper by visiting campuses and talking with students, alumni, and faculty. Ultimately, the best school isn\u2019t necessarily the one with the highest ranking. It\u2019s the one that offers the right combination of value, experience, opportunity, and fit.\u201d<\/p>\n<p>\nContact <a rel=\"nofollow\" href=\"mailto:russell.schaffer@kaplan.com\">russell.schaffer@kaplan.com<\/a> to speak with a college admissions expert at Kaplan.<\/p>\n<p><i>*Admissions officers from 213 of the nation\u2019s top national, regional and liberal arts colleges and universities \u2013 as compiled by U.S. News &amp; World Report \u2013 were polled by e-mail between July and September 2026.<\/i><\/p>\n<p><b>About Kaplan<\/b><\/p>\n<p>\nKaplan, Inc. is a global education company that helps individuals and institutions advance their goals in an ever-changing world. Our broad portfolio of solutions helps students and professionals further their education and careers, universities and educational institutions attract and support students, and businesses maximize employee recruitment, retention, and development. Stanley Kaplan founded our company in 1938 with a mission to expand educational opportunities for students of all backgrounds. Today, our thousands of employees working in 40 countries\/regions continue Stanley\u2019s mission as they serve about 1.2 million students and professionals, 16,000 corporate clients, and 2,700 schools, school districts, colleges, and universities worldwide. Kaplan is a subsidiary of the Graham Holdings Company (NYSE: GHC). Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkaplan.com&amp;esheet=54607922&amp;newsitemid=20260922712798&amp;lan=en-US&amp;anchor=kaplan.com&amp;index=3&amp;md5=0e624a14b70a5e7e0f200eb13ddd7c77\">kaplan.com<\/a>.<\/p>\n<p>\nNote to editors: Kaplan is a subsidiary of the Graham Holdings Company (NYSE: GHC)<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260922712798r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260922712798\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260922712798\/en\/<\/a><\/span><\/p>\n<p>\nPress Contact: Russell Schaffer, <a rel=\"nofollow\" href=\"mailto:russell.schaffer@kaplan.com\">russell.schaffer@kaplan.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Florida<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Education Communications Other Education Continuing Publishing University<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260922712798\/en\/2907481\/3\/Kaplan-Registed%28R%29_Logo-Purple-RGB-1063x527-98b65e8.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige FORT LAUDERDALE, Fla.&#8211;(BUSINESS WIRE)&#8211; A new survey from global education company Kaplan of more than 200 college admissions officers finds that 70 percent believe college and university rankings have \u201clost some of their prestige over the last couple of years.\u201d* The findings come as U.S. News &amp; World Report releases its highly anticipated 2027 college rankings today, September 22. The 70 percent is unchanged from Kaplan\u2019s 2025 survey, confirming that admissions officers\u2019 views have remained steady over the past year. Looking further back, 75 percent expressed this view in Kaplan\u2019s 2024 survey, compared with 56 percent in 2023, indicating that concerns about the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1005075","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige FORT LAUDERDALE, Fla.&#8211;(BUSINESS WIRE)&#8211; A new survey from global education company Kaplan of more than 200 college admissions officers finds that 70 percent believe college and university rankings have \u201clost some of their prestige over the last couple of years.\u201d* The findings come as U.S. News &amp; World Report releases its highly anticipated 2027 college rankings today, September 22. The 70 percent is unchanged from Kaplan\u2019s 2025 survey, confirming that admissions officers\u2019 views have remained steady over the past year. Looking further back, 75 percent expressed this view in Kaplan\u2019s 2024 survey, compared with 56 percent in 2023, indicating that concerns about the &hellip; Continue reading &quot;Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T16:32:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260922712798r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige\",\"datePublished\":\"2026-09-22T16:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/\"},\"wordCount\":726,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260922712798r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\\\/\",\"name\":\"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige - 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The 70 percent is unchanged from Kaplan\u2019s 2025 survey, confirming that admissions officers\u2019 views have remained steady over the past year. Looking further back, 75 percent expressed this view in Kaplan\u2019s 2024 survey, compared with 56 percent in 2023, indicating that concerns about the &hellip; Continue reading \"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-22T16:32:30+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260922712798r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige","datePublished":"2026-09-22T16:32:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/"},"wordCount":726,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260922712798r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaplan-survey-admissions-officers-skepticism-of-college-rankings-remains-high-with-70-percent-saying-theyve-lost-prestige\/","name":"Kaplan Survey: Admissions Officers\u2019 Skepticism of College Rankings Remains High, with 70 Percent Saying They\u2019ve Lost Prestige - 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