{"id":1004509,"date":"2026-09-18T09:36:33","date_gmt":"2026-09-18T13:36:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ideal-nutrition-renews-and-expands-its-partnership-with-square-as-it-scales-booming-franchise-brand\/"},"modified":"2026-09-18T09:36:33","modified_gmt":"2026-09-18T13:36:33","slug":"ideal-nutrition-renews-and-expands-its-partnership-with-square-as-it-scales-booming-franchise-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ideal-nutrition-renews-and-expands-its-partnership-with-square-as-it-scales-booming-franchise-brand\/","title":{"rendered":"Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand"},"content":{"rendered":"

<\/p>\n

Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand<\/b><\/p>\n

The Florida-based, prepared meal brand has renewed and expanded its commitment to Square as it scales from 17 locations to a national footprint<\/i><\/p>\n

DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nSquare today announced that Ideal Nutrition<\/a>, the Florida-based healthy prepared meal concept, has renewed and expanded its partnership as it eyes national franchise expansion. Operating 17 retail locations across Florida \u2013 with three more in construction and additional sites under consideration \u2013 Ideal Nutrition has committed to Square as the unified commerce platform behind its retail stores, franchise operations, loyalty program, marketing, and payroll as it aims to become a national brand.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260918505865\/en\/<\/a><\/p>\n

\"Photo<\/p>\n

Photo courtesy of Ideal Nutrition<\/p>\n<\/div>\n

\nIdeal Nutrition was founded by Wolfgang Brunet, Founder and CEO, who was serving as a police officer in West Palm Beach at the time. Long before starting the company, Brunet had made healthy eating and staying active an important part of his lifestyle. He also brought a diverse professional and educational background to the business, including experience in finance prior to entering law enforcement, as well as degrees in Business Management and Marketing.<\/p>\n

\nWhile working as a police officer, Brunet regularly prepared his own meals to support his health and fitness goals. As colleagues increasingly asked where he was getting his meals, he recognized an opportunity to turn something he was already passionate about into a business. That idea ultimately became Ideal Nutrition.<\/p>\n

\nFellow officer Matthew Steinberg, now Ideal Nutrition\u2019s Vice President, witnessed the company\u2019s early beginnings and joined the business in early 2018. Since then, Ideal Nutrition has grown from a delivery-only meal prep company into a multi-channel operation producing approximately 150,000 meals per week. Meals are priced at $8.49 and prepared in-house at the company\u2019s West Palm Beach, Florida manufacturing facility.<\/p>\n

\nIn 2019, Ideal Nutrition opened its first retail store, giving customers another way to experience the brand beyond home delivery. The retail concept allowed customers to walk in, browse meals in person, purchase exactly what they wanted, and enjoy the convenience of healthy prepared meals without committing to a subscription. The first location proved successful, establishing the foundation for what would become a significant part of Ideal Nutrition\u2019s growth strategy.<\/p>\n

One Platform Across Retail, Franchise, and Beyond<\/b><\/p>\n

\nIdeal Nutrition has never operated a retail store without Square, and as the brand has grown in complexity, so has its use of the platform. Across its 17 locations, Ideal Nutrition now runs Square Point-of-Sale <\/b>on the Square Register<\/b> \u2013 selected in part for how it complements the standardized design of Ideal Nutrition retail stores \u2013 and the Square Handheld<\/b> for versatility and mobile barcode scanning. On the backend, Square for Franchises <\/b>gives corporate leadership centralized visibility across both corporate-owned and franchised locations while each franchisee manages their own Square account. The \u2018Menu\u2019 feature, in particular, allows them to orchestrate items across revenue channels and franchisee locations.<\/p>\n

\nFor customer delivery, Ideal Nutrition connects Square with DoorDash, Uber Eats, and GrubHub through Square\u2019s native menu integration, a solution that has also significantly streamlined the weekly menu update process as Ideal Nutrition\u2019s rotating menu of 40-plus chef-crafted meals changes frequently. Square Online enables same-day, in-store pickup at all locations. The brand also uses Square Gift Cards <\/b>across its locations, with a third-party integration tying in electronic gift cards sold through its Shopify-powered subscription platform.<\/p>\n

Square Payroll, Square Shifts, Square Loyalty, and Square Marketing<\/b> (including text message and email campaigns with automated customer triggers) round out the stack, giving franchisees and corporate operators alike access to a unified set of tools through a single login. Ideal Nutrition has seen email open rates of ~47%. And since the start of 2025, their customers have accrued over 17M loyalty points and redeemed over 64% of them, translating to over 110K gifted meals.<\/p>\n

\n\u201cSquare has been part of Ideal Nutrition since the day we opened our first retail store, and the relationship has only grown stronger as our company has expanded,\u201d said Wolfgang Brunet, Founder and CEO of Ideal Nutrition<\/b>. \u201cToday, our customers can purchase Ideal Nutrition meals through our growing network of retail locations or order directly through our website for convenient direct-to-consumer delivery. Having a platform that our teams trust, that can scale alongside our business, and that our franchisees can confidently use from day one is extremely important to us. Other companies have tried to win us over, but Square has continued to earn our loyalty. We\u2019re excited about where the relationship goes from here, particularly as we begin leveraging Square\u2019s AI capabilities to operate more efficiently, better understand our customers, and make smarter decisions as we continue to grow.\u201d<\/p>\n

\n\u201cIdeal Nutrition is one of the most advanced Square sellers, with retail, franchise, loyalty, marketing, payroll, and delivery all running through our platform,\u201d said James Schonzeit, Head of Food & Beverage at Square. \u201cAs the business rapidly grows, their team is maximizing the technological capabilities available, including by leaning into our AI tools. Wolfgang and Matthew turned this grassroots meal prep concept into a multi-location franchise that\u2019s only just beginning, and we\u2019re excited to serve as the foundation of their expanding footprint.\u201d<\/p>\n

\nLooking ahead, Ideal Nutrition expects to reach 20 locations before the end of 2026 and is actively evaluating markets outside of Florida as it works toward national expansion. The team is also exploring Square\u2019s AI capabilities for store-level meal order forecasting based on sales trends and seasonal history \u2013 part of a broader commitment to using the data inside Square to make smarter operational decisions as the brand scales.<\/p>\n

\nTo learn more about how Square powers food and beverage businesses, visit squareup.com\/restaurants<\/a>.<\/p>\n

About Ideal Nutrition<\/b><\/p>\n

\nFounded in 2014 in West Palm Beach, Florida by Wolfgang Brunet, Ideal Nutrition is a healthy prepared meal concept operating 17 retail locations across Florida, with additional locations in development. The brand sells chef-crafted, refrigerated prepared meals through its retail stores, a subscription delivery model, and third-party delivery partners, with all meals produced in-house at its Florida manufacturing facility. Ideal Nutrition launched franchising in January 2024. For more information, visit idealnutritionnow.com<\/a>.<\/p>\n

About Square<\/b><\/p>\n

\nSquare helps businesses turn transactions into connections and businesses into neighborhood favorites.<\/p>\n

\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities. Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260918505865\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Square Press
\n
press@squareup.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Florida<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Online Retail Internet Data Management Payments Electronic Commerce Technology Food\/Beverage Delivery Services Artificial Intelligence Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Photo courtesy of Ideal Nutrition<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand The Florida-based, prepared meal brand has renewed and expanded its commitment to Square as it scales from 17 locations to a national footprint DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that Ideal Nutrition, the Florida-based healthy prepared meal concept, has renewed and expanded its partnership as it eyes national franchise expansion. Operating 17 retail locations across Florida \u2013 with three more in construction and additional sites under consideration \u2013 Ideal Nutrition has committed to Square as the unified commerce platform behind its retail stores, franchise operations, loyalty program, marketing, and payroll as it aims to become a national brand. This press release features multimedia. View the … <\/p>\n

Continue reading “Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1004509","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nIdeal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ideal-nutrition-renews-and-expands-its-partnership-with-square-as-it-scales-booming-franchise-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ideal Nutrition Renews and Expands Its Partnership with Square as It Scales Booming Franchise Brand The Florida-based, prepared meal brand has renewed and expanded its commitment to Square as it scales from 17 locations to a national footprint DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that Ideal Nutrition, the Florida-based healthy prepared meal concept, has renewed and expanded its partnership as it eyes national franchise expansion. Operating 17 retail locations across Florida \u2013 with three more in construction and additional sites under consideration \u2013 Ideal Nutrition has committed to Square as the unified commerce platform behind its retail stores, franchise operations, loyalty program, marketing, and payroll as it aims to become a national brand. This press release features multimedia. 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