{"id":1004170,"date":"2026-09-17T08:24:26","date_gmt":"2026-09-17T12:24:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-brings-attention-quality-and-emotional-resonance-signals-into-ctv-buying\/"},"modified":"2026-09-17T08:24:26","modified_gmt":"2026-09-17T12:24:26","slug":"freewheel-brings-attention-quality-and-emotional-resonance-signals-into-ctv-buying","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-brings-attention-quality-and-emotional-resonance-signals-into-ctv-buying\/","title":{"rendered":"FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying"},"content":{"rendered":"

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FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying<\/b><\/p>\n

Premium Signals Packaging now brings quality, attention and emotional resonance signals into curated inventory packages, helping buyers identify and activate high-engagement, outcome-driven CTV environments while giving publishers new ways to differentiate premium supply<\/i><\/p>\n

Launch Partners Include Adelaide, Magid, and Mediaprobe<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nToday FreeWheel<\/a>, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring capabilities within its Premium Signals Packaging, which creates dynamic inventory packages based on how viewers engage with premium CTV environments. By bringing independent quality, attention and engagement signals into curated inventory packages, FreeWheel helps buyers evaluate supply through factors like attention, ad experience and live moments \u2014 signals that can influence how ads are received, remembered and acted on \u2014 while giving publishers additional ways to package, differentiate and monetize premium inventory.<\/p>\n

\nResearch shows audience engagement and media quality signals such as attention, ad experience, live indicators have the most influence on advertisers when it comes to buying more programmatic streaming inventory. FreeWheel\u2019s new capability scores and packages video inventory using supply signals including number of ad breaks, ad duration, time of day, live or on-demand device type and more, to empower buyers to evaluate how their ads will be viewed and recalled while giving publishers a clearer way to differentiate and monetize premium inventory.<\/p>\n

\n\u201cAs CTV buying enters a new accountability era, the market needs more than scale; it needs a better way to understand not only what viewers are watching, but how they are watching,\u201d said Larry Allen, Vice President, Global Strategy at FreeWheel. \u201cFreeWheel is leading this shift by operationalizing quality-informed trading at the source, helping publishers build more dynamic inventory packages around engagement signals like attention, ad experience, and live moments. That gives buyers more confidence that their media investments are reaching viewers in environments more likely to support attention, recall and brand impact, while creating more differentiated, higher-value opportunities for publishers.\u201d<\/p>\n

\nAt launch, FreeWheel is working with third-party measurement and validation partners focused on signals such as inventory quality, attention, media environment, engagement, and emotion, including Mediaprobe, Adelaide, and Magid. By using signals to evaluate supply, FreeWheel is making inventory more performant and quality focused, creating new opportunities to align inventory packages to buyer demand and introduce smarter pricing and yield levers for publishers.<\/p>\n

Inventory Scoring Partner Offerings:<\/b><\/p>\n