{"id":1003978,"date":"2026-09-16T12:13:02","date_gmt":"2026-09-16T16:13:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hubspot-and-openai-deepen-partnership-to-bring-ai-transformation-to-every-smb\/"},"modified":"2026-09-16T12:13:02","modified_gmt":"2026-09-16T16:13:02","slug":"hubspot-and-openai-deepen-partnership-to-bring-ai-transformation-to-every-smb","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hubspot-and-openai-deepen-partnership-to-bring-ai-transformation-to-every-smb\/","title":{"rendered":"HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nHubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work.<\/p>\n<\/li>\n<li>\nToday, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot.<\/p>\n<\/li>\n<li>\nHubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value.<\/p>\n<\/li>\n<\/ul>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. In 2025, HubSpot was the first CRM with a connector to ChatGPT. We launched with a simple goal: help you bring your customer knowledge into the tool you use every day.<\/p>\n<p>\nToday, it\u2019s the most popular CRM connector for ChatGPT. We\u2019ve seen 250% growth in weekly active users (WAUs) who are using the connector to analyze and manage sales pipeline, track deals based on conversations, and resolve tickets faster \u2013 all from ChatGPT and powered by their rich customer context from HubSpot.<\/p>\n<p><b>We built the first CRM connector for ChatGPT. Here\u2019s what\u2019s new.<\/b><\/p>\n<p>\nNow, we\u2019re adding even more capabilities. With the updated HubSpot connector for ChatGPT, you can run email campaigns, create landing pages for ads, analyze closed-won deals, optimize for AI search with AEO, and understand which leads are progressing \u2013 all right in ChatGPT. This works because you\u2019re bringing your HubSpot context into ChatGPT so you can work smarter and act on your pipeline faster.<\/p>\n<p>\nBut showing up in ChatGPT isn&#8217;t just about how you work. It&#8217;s also about where your buyers are. And increasingly, they&#8217;re in ChatGPT before they ever reach your website. It&#8217;s a high-intent channel that businesses can take advantage of early. So we\u2019re helping them act on the opportunity with the new ChatGPT Ads integration.<\/p>\n<p>\n\u201cPutting AI to work shouldn\u2019t require businesses to rebuild the way they work,\u201d said Brian Landsman, VP, Global Partnerships at OpenAI. \u201cConnecting ChatGPT with the customer knowledge in HubSpot helps teams do more with what they already know, from creating a campaign to preparing for a customer conversation. Together, we\u2019re making AI more useful and accessible to the businesses that want to grow.\u201d<\/p>\n<p><b>HubSpot is the first CRM to integrate with ChatGPT Ads<\/b><\/p>\n<p>\nFor SMBs, adding another ad channel usually means another tool, another dashboard, and more fragmented data, which is complexity they can&#8217;t afford.<\/p>\n<p>\nBy bringing ChatGPT Ads directly into HubSpot, we&#8217;re giving SMBs a way to reach more audiences in AI search alongside other channels they advertise in. You can now build campaigns, set your budget, and launch ChatGPT Ads alongside every other channel you already run.<\/p>\n<p>\nAnd because it&#8217;s built on your CRM context, targeting is smarter from day one and you get true ROI analysis on your ChatGPT ads spend. Instead of piecing together attribution across disconnected tools, you can trace a closed deal back to the campaign that started it, and make confident budget decisions. That level of attribution is only possible when your CRM and your marketing platform are the same system.<\/p>\n<p>\nFor businesses who also use <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hubspot.com%2Fproducts%2Faeo-lp%3Fcq_cmp%3D23755695253%26cq_plac%3D%26cq_net%3Dg%26utm_id%3D805261579088%26utm_term%3Dmarketing_hubspot%2520aeo_EN%26utm_campaign%3DMarketing_Portals_EN_NAM_NAM_AEO-Brand-be-the-answer_e_c_campaignid23755695253_agid201024676008_google%26utm_source%3Dgoogle%26utm_medium%3Dpaid%26utm_content%3D_%26hsa_acc%3D9694350438%26hsa_cam%3D23755695253%26hsa_grp%3D201024676008%26hsa_ad%3D805261579088%26hsa_src%3Dg%26hsa_tgt%3Dkwd-2441220971227%26hsa_kw%3Dhubspot%2520aeo%26hsa_mt%3De%26hsa_net%3Dadwords%26hsa_ver%3D3%26gad_source%3D1%26gad_campaignid%3D23755695253%26gbraid%3D0AAAAADP5F9y0DDBqqGBp-Jf3FwkhUB2up%26gclid%3DCjwKCAjw2aPVBhBkEiwA0Cptt4IY95ksLpJmmLWiA0mwrEUfolBcqn48dlLNohsrYozLgisRJ8hfBBoCh2EQAvD_BwE&amp;esheet=54605421&amp;newsitemid=20260916265759&amp;lan=en-US&amp;anchor=HubSpot+AEO&amp;index=1&amp;md5=452d3afe2b9ff1dd01130da8bed99c16\">HubSpot AEO<\/a>, you now have one place that brings together your paid and organic AI search efforts. You get the full picture of how your business shows up across answer engines, recommendations to improve visibility, and now the ability to launch ads on ChatGPT right from HubSpot.<\/p>\n<p><b>Introducing the AI Growth Bundle: helping SMBs go further, together.<\/b><\/p>\n<p>\nHubSpot is the only platform to partner with OpenAI to bring all of these capabilities to SMBs. And we want to make it even easier for them to get started.<\/p>\n<p>\nTogether with OpenAI, we\u2019re offering an exclusive AI Growth Bundle. Businesses can get the best of HubSpot and ChatGPT to help them drive growth:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nHubSpot Starter and HubSpot credits at up to 65% off for one year<\/p>\n<\/li>\n<li>\nA buy-one-get-one-free offer on ChatGPT Business seats for a year<\/p>\n<\/li>\n<li>\nA $750 match on ChatGPT Ads spend for new accounts opened by September 30*<\/p>\n<\/li>\n<\/ul>\n<p>\n&#8220;We&#8217;ve been working with OpenAI because we share a belief that AI shouldn&#8217;t just benefit the biggest companies,\u201d said Duncan Lennox, Chief Product and Technology Officer at HubSpot. \u201cWith our HubSpot connector for ChatGPT, new ChatGPT ads integration, and new AI Growth Bundle offer, we&#8217;re giving every scaling business a real shot at showing up where buyers are, understanding what&#8217;s working, and acting on it quickly. That&#8217;s what this partnership is really about.&#8221;<\/p>\n<p>\nTo access the AI Growth bundle, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Foffers.hubspot.com%2Fai-growth-bundle&amp;esheet=54605421&amp;newsitemid=20260916265759&amp;lan=en-US&amp;anchor=offers.hubspot.com%2Fai-growth-bundle&amp;index=2&amp;md5=961cb5782eaa07c3374c1be9877ecc4e\">offers.hubspot.com\/ai-growth-bundle<\/a>.<\/p>\n<p><i>* See bundle page for more details<\/i><\/p>\n<p>\nAbout HubSpot<\/p>\n<p>\nHubSpot is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hubspot.com&amp;esheet=54605421&amp;newsitemid=20260916265759&amp;lan=en-US&amp;anchor=www.hubspot.com&amp;index=3&amp;md5=2c418458abde4ee1753c0b1e9932f9c3\">www.hubspot.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260916265759r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260916265759\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260916265759\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:media@hubspot.com\">media@hubspot.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Business Search Engine Marketing Apps\/Applications Technology Small Business Artificial Intelligence Digital Marketing Marketing Advertising Communications Content Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB HubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work. Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot. HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value. CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; HubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. In 2025, HubSpot was &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hubspot-and-openai-deepen-partnership-to-bring-ai-transformation-to-every-smb\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1003978","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hubspot-and-openai-deepen-partnership-to-bring-ai-transformation-to-every-smb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB HubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work. Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot. HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value. CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; HubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. 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Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot. HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value. CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; HubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. 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