{"id":1003854,"date":"2026-09-16T07:04:17","date_gmt":"2026-09-16T11:04:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\/"},"modified":"2026-09-16T07:04:17","modified_gmt":"2026-09-16T11:04:17","slug":"capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\/","title":{"rendered":"Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent<\/b><\/p>\n<p class=\"bwalignc\"><i>After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice<\/i><\/p>\n<p><b>KEY SUMMARY BULLETS:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCapri Sun is testing the new Big Pouch featuring roughly three times the juice of a classic pouch &#8211; in response to thousands of fan requests for a bigger format.<\/p>\n<\/li>\n<li>\nThe limited-edition Big Pouch will be released exclusively on Walmart.com beginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while supplies last.<\/p>\n<\/li>\n<li>\nFans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in the Capri Sun lineup.<\/p>\n<\/li>\n<\/ul>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCapri Sun is saying goodbye to summer in a BIG way! As generations of Capri Sun fans have grown up, one request has only gotten louder: bigger pouches. In recent years, nearly 80% of fan requests ask for a bigger size.<sup>1 <\/sup>Now, just in time for one last supersized sip of summer, Capri Sun is answering the call and putting that demand to the test with the Capri Sun Big Pouch \u2014 the biggest Capri Sun pouch ever tested, standing nearly nine inches tall, twice as wide and now packed with roughly three times the juice. Beginning Monday, September 21 the limited-edition Big Pouch will be available exclusively on Walmart.com<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260916995940\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260916995940\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260916995940\/en\/2897823\/4\/Big_pouch_key_visual_finalkey_visual_1_lockup.jpg\" alt=\"After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice.\" \/><\/p>\n<p style=\"font-size:85%\">After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice.<\/p>\n<\/div>\n<p><b>WHY CAPRI SUN CREATED THE BIG POUCH<\/b><\/p>\n<p>\nThe iconic foil pouch \u2014 and the nostalgic ritual of slurping and squeezing every last drop out of it \u2014 has long been part of what fans love about the Capri Sun experience. That love has also left many wishing there were simply more of it, with thousands of comments and posts across social media asking Capri Sun to go bigger. Now, Capri Sun is supersizing the nostalgic experience with the Big Pouch. Before all fans can get their hands on a Capri Sun Big Pouch, the brand is celebrating a select few fans that have been continually asking for a bigger pouch.<\/p>\n<p>\n\u201cCapri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,\u201d said Claire Lukaszewski, Associate Brand Director of Capri Sun. \u201cThere\u2019s an emotional connection to this brand that spans generations, and we don\u2019t take that for granted. We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we\u2019re putting that belief into practice.\u201d<\/p>\n<p><b>PUTTING POWER IN FANS\u2019 HANDS<\/b><\/p>\n<p>\nThe Big Pouch is a limited-edition test-and-learn to see just how big the appetite for BIG really is. Fans who snag a pouch are encouraged to share their feedback using #CapriSunBigPouch. If the response is juicy enough, this could be the start of something BIG.<\/p>\n<p>\nThe Big Pouch builds on Capri Sun\u2019s recent limited-edition drops, including Capri Sun Straw Pops, as the brand continues to find unexpected and new ways to reimagine the iconic Capri Sun experience for generations of fans.<\/p>\n<p>\nAs the brand synonymous with summer, Capri Sun isn\u2019t letting the season slip away without one last splash. Starting Monday September 21, a limited number of Big Pouches will be released in a series of daily drops for $6, while supplies last. For a reminder when the Capri Sun Big Pouch goes on sale, follow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fcaprisun%2F%3Fhl%3Den&amp;esheet=54602387&amp;newsitemid=20260916995940&amp;lan=en-US&amp;anchor=%40CapriSun&amp;index=1&amp;md5=e4aeaf4cafb3d409f3ab7478b9498f26\">@CapriSun<\/a> on Instagram and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40caprisun_usa&amp;esheet=54602387&amp;newsitemid=20260916995940&amp;lan=en-US&amp;anchor=%40CapriSun_USA&amp;index=2&amp;md5=2785f2a3b2c0987af0fbfb2c070c94a6\">@CapriSun_USA<\/a> on TikTok.<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nKraft Heinz (NYSE: KHC) is one of the world\u2019s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including <i>Heinz, Kraft, Philadelphia, Primal Kitchen,<\/i> and <i>Lunchables,<\/i> we are unlocking the full power of our portfolio. We deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kraftheinzcompany.com%2F&amp;esheet=54602387&amp;newsitemid=20260916995940&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=3&amp;md5=11199ab2566303854a269eecf376dedc\">www.kraftheinzcompany.com<\/a>.<\/p>\n<p><i><sup>1<\/sup> Capri Sun Call Center (2023)<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260916995940r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260916995940\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260916995940\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>The Kraft Heinz Company<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media@kraftheinz.com\">media@kraftheinz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Discount\/Variety Convenience Store Other Retail Supermarket Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260916995940\/en\/2897823\/3\/Big_pouch_key_visual_finalkey_visual_1_lockup.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260916995940\/en\/2897815\/3\/Capri_Sun_Brand_Logo_2024_2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice KEY SUMMARY BULLETS: Capri Sun is testing the new Big Pouch featuring roughly three times the juice of a classic pouch &#8211; in response to thousands of fan requests for a bigger format. The limited-edition Big Pouch will be released exclusively on Walmart.com beginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while supplies last. Fans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1003854","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent After nearly five decades of the iconic pouch, Capri Sun is answering fans\u2019 No. 1 request and going bigger with a pouch roughly three times the juice KEY SUMMARY BULLETS: Capri Sun is testing the new Big Pouch featuring roughly three times the juice of a classic pouch &#8211; in response to thousands of fan requests for a bigger format. The limited-edition Big Pouch will be released exclusively on Walmart.com beginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while supplies last. Fans can share feedback using #CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in &hellip; Continue reading &quot;Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-16T11:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260916995940\/en\/2897823\/4\/Big_pouch_key_visual_finalkey_visual_1_lockup.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent\",\"datePublished\":\"2026-09-16T11:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/\"},\"wordCount\":789,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260916995940\\\/en\\\/2897823\\\/4\\\/Big_pouch_key_visual_finalkey_visual_1_lockup.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/capri-sun-tests-its-biggest-pouch-yet-and-fans-could-help-make-it-permanent\\\/\",\"name\":\"Capri Sun Tests Its Biggest Pouch Yet \u2013 and Fans Could Help Make it Permanent - 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The limited-edition Big Pouch will be released exclusively on Walmart.com beginning Sept. 21 in a series of daily drops through Sept. 24 for $6, while supplies last. 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