{"id":1003828,"date":"2026-09-16T06:18:06","date_gmt":"2026-09-16T10:18:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/only-7-of-fashion-shoppers-trust-ai-to-buy-for-them-today-showing-merchants-must-build-confidence-in-agentic-commerce\/"},"modified":"2026-09-16T06:18:06","modified_gmt":"2026-09-16T10:18:06","slug":"only-7-of-fashion-shoppers-trust-ai-to-buy-for-them-today-showing-merchants-must-build-confidence-in-agentic-commerce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/only-7-of-fashion-shoppers-trust-ai-to-buy-for-them-today-showing-merchants-must-build-confidence-in-agentic-commerce\/","title":{"rendered":"Only 7% of Fashion Shoppers Trust AI to Buy for Them Today, Showing Merchants Must Build Confidence in Agentic Commerce"},"content":{"rendered":"

<\/p>\n

Only 7% of Fashion Shoppers Trust AI to Buy for Them Today, Showing Merchants Must Build Confidence in Agentic Commerce<\/b><\/p>\n

New online research from ACI Worldwide and YouGov shows consumers embrace AI that helps them save money but want more control before allowing AI to make purchases on their behalf<\/i><\/p>\n

OMAHA, Neb.–(BUSINESS WIRE<\/a>)–
\nFashion and sportswear consumers are increasingly embracing AI throughout the shopping journey, particularly when it helps them find better value. However, new research conducted by YouGov on behalf of ACI Worldwide<\/a> (NASDAQ: ACIW) shows that trust, transparency and control remain critical requirements before consumers are ready to hand purchasing decisions to AI agents.<\/p>\n

\nThe survey of more than 3,300 consumers across the United Kingdom and United States found that shoppers are most interested in AI tools that help them save money. Price drop alerts and cross-retailer price comparisons were the most valued features, each selected by 35% of consumers, significantly ahead of personalized product recommendations (18%) and outfit suggestions (17%).<\/p>\n

\nWhile consumers clearly see a role for AI in helping them shop smarter, the research suggests that wider adoption of agentic commerce will depend on confidence in how purchases are authorized, monitored and protected. Only 7% of respondents said they would allow an AI assistant to make purchases without approval, while most consumers prefer to maintain oversight of spending decisions.<\/p>\n

\n\u201cConsumers are drawing a clear distinction between AI that helps them make better decisions and AI that makes decisions for them,\u201d said Adriana Iordan, global head, merchant product management and payment intelligence at ACI Worldwide. \u201cFashion shoppers see real value in AI tools that help them find better prices, but they’re not ready to hand over the final purchase decision. For merchants, the challenge is making AI-driven purchases feel as secure and controllable as any other transaction.\u201d<\/p>\n

\nThe findings highlight a significant opportunity for merchants and payment providers to build the authentication, authorization and fraud controls required to support trusted AI-driven commerce. As AI becomes a more active participant in commerce, payments intelligence and real-time risk management will be critical to ensuring transactions remain secure, transparent and reliable. ACI is helping merchants prepare for this evolution through the secure, intelligent payment infrastructure needed to support the next generation of commerce.<\/p>\n

\n\u201cShoppers are telling us they want AI to inform the purchase, not make it,\u201d said Marie Driscoll, president of the Retail Marketing Society. \u201cPrice tools succeed because they add insight without removing control. Handing a fashion purchase decision to an agent is a much bigger leap of faith. The requisite trust will be earned when retailers prove that AI can be reliable, transparent and safely constrained, not just convenient.\u201d<\/p>\n

Key Findings<\/b><\/p>\n

Consumers Are Ready for AI Assistance<\/b><\/p>\n