{"id":1003372,"date":"2026-09-14T12:58:22","date_gmt":"2026-09-14T16:58:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio\/"},"modified":"2026-09-14T12:58:22","modified_gmt":"2026-09-14T16:58:22","slug":"the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio\/","title":{"rendered":"The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio<\/b><\/p>\n<p class=\"bwalignc\"><i>Partnership enables the company to lead prestige beauty&#8217;s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Est\u00e9e Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to be prestige beauty\u2019s leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. This partnership establishes the company as the first in prestige beauty to deploy Profound\u2019s capabilities globally across the company\u2019s full portfolio and operationalize Generative Engine Optimization (GEO) and AI marketing at scale.<\/p>\n<p>\nAs consumers increasingly turn to ChatGPT, Gemini, and other AI assistants to discover products, compare recommendations, and seek personalized beauty advice before a purchase, The Est\u00e9e Lauder Companies is partnering with Profound to define the next era of beauty discovery.<\/p>\n<p>\nThis partnership will equip the company with a unified view of how its brands appear across major AI search platforms globally, providing insight into when and how they are recommended and where opportunities exist to improve visibility and accuracy. The company will then use these insights and Profound\u2019s agentic tools to optimize content across brands\u2019 product description pages, blogs, YouTube channels, and content creation at scale \u2014 ensuring product information, ingredients, claims, and benefits are optimized for consumer visibility and easier for large language models to understand and surface to consumers.<\/p>\n<p>\n\u201cThe way people discover beauty is being rewritten in real time, and we intend to shape that shift rather than reacting to it,\u201d said Aude Gandon, Global Chief Digital &amp; Marketing Officer, The Est\u00e9e Lauder Companies. \u201cThis partnership gives every brand in our portfolio the ability to show up distinctly, consistently, and accurately wherever our consumers are asking for recommendations. Our work with Profound is a natural extension of how we already think about culture, community, and commerce working together \u2014 and it puts us at the front of an industry-wide transition.\u201d<\/p>\n<p>\n\u201cThe Est\u00e9e Lauder Companies recognizes that understanding how its brands are represented across AI is now essential to serving consumers wherever they choose to discover products and information,\u201d said James Cadwallader, CEO and Co-founder, Profound. \u201cThrough this partnership, the company is now approaching GEO in the way the best marketers approach any platform shift: early, comprehensively, and with real operational commitment. Enabling this strategy at scale across an entire prestige beauty portfolio sets a new bar for what enterprise AI visibility strategy looks like in this category.\u201d<\/p>\n<p>\nBy bringing enterprise-wide AI representation insights into its One Operating Ecosystem, The Est\u00e9e Lauder Companies is strengthening its ability to understand how consumers encounter its brands across emerging digital touchpoints, respond to evolving needs, and deliver more relevant experiences across its global portfolio.<\/p>\n<p><b>About The Est\u00e9e Lauder Companies Inc.<\/b><\/p>\n<p>\nThe Est\u00e9e Lauder Companies Inc. is one of the world\u2019s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products, and is a steward of luxury and prestige brands globally. The Company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary, NIOD, Avestan and Loopha, and Balmain Beauty.<\/p>\n<p><b>About Profound<\/b><\/p>\n<p>\nProfound is the fastest-growing AI marketing platform used by 16% of the Fortune 500, including Comcast and Walmart, and innovators like Ramp, MongoDB, and Figma. It is the workbench where marketers research, write, report, and collaborate with their AI Marketer to ensure their brand is chosen by the Answer Engines consumers increasingly rely on.<\/p>\n<p>\nELC-C<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260913741575r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260913741575\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260913741575\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/><b>Brendan Riley<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:briley@estee.com\">briley@estee.com<\/a><\/b><\/p>\n<p><b>Investor Relations:<br \/>\n<\/b><br \/><b>Rainey Mancini<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rmancini@estee.com\">rmancini@estee.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Search Engine Optimization Retail Search Engine Marketing Data Management Technology Marketing Communications Luxury Other Retail Artificial Intelligence Specialty Software Digital Marketing Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260913741575\/en\/399480\/3\/elcompanieslogo655.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio Partnership enables the company to lead prestige beauty&#8217;s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to be prestige beauty\u2019s leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. This partnership establishes the company as the first in prestige beauty &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1003372","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-estee-lauder-companies-announces-partnership-with-profound-to-expand-ai-visibility-across-its-global-brand-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Est\u00e9e Lauder Companies Announces Partnership with Profound to Expand AI Visibility Across Its Global Brand Portfolio Partnership enables the company to lead prestige beauty&#8217;s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Est\u00e9e Lauder Companies Inc. (NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to be prestige beauty\u2019s leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. 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(NYSE: EL) today announced a global strategic partnership with Profound, the category-defining AI marketing platform, advancing its ambition to be prestige beauty\u2019s leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. 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