{"id":1002555,"date":"2026-09-10T10:25:37","date_gmt":"2026-09-10T14:25:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more\/"},"modified":"2026-09-10T10:25:37","modified_gmt":"2026-09-10T14:25:37","slug":"cadbury-brings-together-style-and-generosity-with-theres-magic-in-more","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cadbury-brings-together-style-and-generosity-with-theres-magic-in-more\/","title":{"rendered":"Cadbury Brings Together Style and Generosity with “There’s Magic in More”"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n The new campaign steps out in style with LUAR, New York-based fashion brand, proving that chocolate is even better when there’s more to share<\/i>\n <\/p>\n

\n HERSHEY, Pa.<\/span>, Sept. 10, 2026<\/span> \/PRNewswire\/ — Cadbury<\/i> believes life’s most memorable moments often begin with a little extra thought, generosity and chocolate. To celebrate the launch of its new “There’s Magic in More” campaign, Cadbury <\/i>is bringing that belief to New York Fashion Week through a collaboration with fashion designer LUAR, debuting a crystal-covered clutch designed to hold and share Cadbury <\/i>XL Bars. The limited-edition accessory offers a delightfully unexpected first look at the brand’s largest U.S. campaign to date, a multi-year platform inspired by the idea that a little more thought, generosity and chocolate can transform everyday moments into something magical.<\/p>\n

\n

\n \"Cadbury\n <\/p>\n<\/p><\/div>\n

\n The Cadbury Clutch: A Sparkling Take on Generosity<\/b>\n <\/p>\n

Dressed in\u00a0the brand’s unmistakable jewel-tone purple, the Cadbury <\/i>Clutch sparkles with gold accents and individually applied Swarovski crystals. Its crystal-covered flap took approximately eight hours to complete, while a concealed platinum-silver insulated interior helps keep Cadbury<\/i> chocolate cool and ready for an unexpected moment of generosity. Only five clutches have been created, making each one a rare little reminder that sharing chocolate can be every bit as glamorous as it is delicious.\u00a0<\/p>\n

\n LUAR QUOTE:<\/b> “Cadbury’s<\/i> focus on quality, detail and generosity mirrors my work,” said Raul Lopez, Founder and Creative Director of LUAR. “From the silhouette and color to the hand-applied crystals, every element feels intentional and true to both brands. It is bold and beautifully crafted, but designed to be opened and shared.”\u00a0<\/p>\n

\n Celebrating the Magic in More<\/b>\n <\/p>\n

The clutch is just the beginning. Through “There’s Magic in More,” Cadbury<\/i> is celebrating the delightful difference a little extra can make. A little more thought. A little more generosity. And, naturally, a little more chocolate. For generations, Cadbury<\/i> has been known for bringing a little more to every bite, from its signature creamy chocolate to generous ingredients crafted for sharing. “There’s Magic in More” builds on that heritage, celebrating the idea that the same spirit of generosity found in Cadbury<\/i> chocolate can inspire meaningful connections every day. Watch the 30-second Department of More hero film HERE<\/b><\/a>.<\/p>\n

Consumers will meet the wonderfully dedicated people behind every creamy bite through cinematic storytelling, social experiences and unexpected cultural moments \u2013 from ingredient specialists and chocolate makers to those entrusted with the very important responsibility of taste-testing. Together, their stories show how the brand’s care, craft and generous spirit can turn an ordinary moment into something magical. The first chapter of “There’s Magic in More” invites consumers into the Department of More, a world where thoughtful gestures, generous spirits and a shared piece of chocolate can spark something unexpectedly magical.<\/p>\n

\n A Little More to Discover <\/b>\n <\/p>\n

Throughout New York Fashion Week, the Cadbury<\/i> Clutch will travel from the runway to some of the city’s most stylish moments, bringing a bit of Cadbury<\/i> magic along with it. Cadbury<\/i>, NYLON and LUAR are inviting fashion fans and chocolate lovers, alike, to discover how generosity can show up in unexpected places.\u00a0<\/p>\n