{"id":1002473,"date":"2026-09-10T10:13:34","date_gmt":"2026-09-10T14:13:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/whits-frozen-custard-brings-its-100-locations-to-squares-unified-commerce-platform\/"},"modified":"2026-09-10T10:13:34","modified_gmt":"2026-09-10T14:13:34","slug":"whits-frozen-custard-brings-its-100-locations-to-squares-unified-commerce-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/whits-frozen-custard-brings-its-100-locations-to-squares-unified-commerce-platform\/","title":{"rendered":"Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform"},"content":{"rendered":"

<\/p>\n

Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform<\/b><\/p>\n

The household-favorite custard concept selected Square to streamline complex franchise operations for continued national expansion<\/i><\/p>\n

DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nSquare today announced that Whit\u2019s Frozen Custard<\/a>, the quick-service restaurant (QSR) brand known for its fresh-made frozen custard and loyal fan base, has selected Square as its unified commerce platform powering 100 locations nationwide. The move marks a pivotal step for the fast-growing franchise as it streamlines cross-location visibility, centralizes reporting and menu management, and builds a stronger foundation for continued expansion.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260910270183\/en\/<\/a><\/p>\n

\"Photo<\/p>\n

Photo courtesy of Whit’s Frozen Custard and Square<\/p>\n<\/div>\n

\nFounded in 2003 in Granville, Ohio during one of the region\u2019s coldest winters, Whit\u2019s Frozen Custard began as a bold bet: that customers would fall in love with a product many had never even heard of. More than two decades later, that bet has proven sweet. With 100 locations across 11 states and a fiercely loyal following (including more than 60% repeat customers), Whit\u2019s Frozen Custard has grown into a nationally recognized franchise known for its premium ingredients, daily fresh batches, and ever-changing \u201cflavor of the week.\u201d<\/p>\n

\nNow, under the leadership of CEO Bill Aseere \u2013 formerly a top-performing Whit\u2019s Frozen Custard franchisee \u2013 the company is investing in the commerce platform needed to support its next chapter.<\/p>\n

\n\u201cWe\u2019ve always believed that if you focus on delivering consistent quality, growth will follow,\u201d said Aseere. \u201cOur products and experiences upheld that standard, but as we scaled, it became clear that our technology needed to evolve alongside us. Too much time was being spent stitching gaps together across locations. We wanted to make life easier for our franchisees \u2013 enabling them to operate independently while giving our corporate team better visibility, and ultimately creating a smoother experience for our customers. Square helped us win on all fronts.\u201d<\/p>\n

Keeping the Focus on the Custard<\/b><\/p>\n

\nPrior to choosing Square, Whit\u2019s Frozen Custard operated on a combination of fragmented systems that added friction at every level of the business. Menu updates had to be manually managed across stores. Reporting lacked consistency and clarity. Franchisees were left navigating the complexities of payments, disputes, and compliance on their own. And corporate teams had limited visibility into performance and royalty tracking.<\/p>\n

\nSquare\u2019s franchise capabilities solved these problems in a single destination, giving the corporate team centralized control of its entities. The brand now uses Square Register, Square Kitchen Display System (KDS), Square for Restaurants, <\/b>and Square for Franchises<\/b> to power its growing network, removing a significant operational burden from franchisees and returning their attention to the custard that keeps customers coming back for more. In the process, franchisees see an estimated savings of approximately $2,000 annually per location across software and processing costs.<\/p>\n

\n\u201cFood & beverage franchises require a delicate balance of independence on the ground and uniformity at the brand level,\u201d said James Schonziet, Head of Food & Beverage at Square. \u201cSquare brings the operational infrastructure, reporting, and ease of use needed to scale a consistent experience across every location, while keeping it simple for the people running it day-to-day. Whit\u2019s is a prime example of what we aim to enable on both fronts.\u201d<\/p>\n

Serving Up the Future of QSR<\/b><\/p>\n

\nThrough the partnership, Whit\u2019s Frozen Custard is leaning into new ways of serving customers, including adopting Square\u2019s emerging drive-thru capabilities to bring added speed and convenience to its operations while maintaining the brand\u2019s signature, happy hospitality.<\/p>\n

\nBy leveraging Square\u2019s partner ecosystem, Whit\u2019s is also preparing to utilize integrations that enhance online ordering, loyalty, and mobile app experiences, further enhancing how customers engage with the brand both in-store and digitally.<\/p>\n

\nTo learn more about Square\u2019s franchise offerings, visit: https:\/\/squareup.com\/us\/en\/franchises<\/a><\/p>\n

\nFor more information about Square’s solutions for food & beverage (F&B) sellers, visit: https:\/\/squareup.com\/us\/en\/restaurants<\/a><\/p>\n

About Whit\u2019s Frozen Custard<\/b><\/p>\n

\nFounded in 2003 in Granville, Ohio, Whit\u2019s Frozen Custard is committed to serving handcrafted frozen custard made fresh daily with the finest ingredients. With nearly 100 locations across 11 states, Whit\u2019s continues to grow by building meaningful connections with franchise partners and the communities they serve.<\/p>\n

About Square<\/b><\/p>\n

\nSquare helps businesses turn transactions into connections and businesses into neighborhood favorites.<\/p>\n

\nIn 2009, Square started with a simple invention \u2013 the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.<\/p>\n

\nWhether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260910270183\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Square Press
\n
press@squareup.com<\/a><\/p>\n

KEYWORDS:<\/b> California Ohio United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Other Retail Technology Apps\/Applications Food\/Beverage Electronic Commerce Online Retail Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Photo courtesy of Whit’s Frozen Custard and Square<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform The household-favorite custard concept selected Square to streamline complex franchise operations for continued national expansion DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that Whit\u2019s Frozen Custard, the quick-service restaurant (QSR) brand known for its fresh-made frozen custard and loyal fan base, has selected Square as its unified commerce platform powering 100 locations nationwide. The move marks a pivotal step for the fast-growing franchise as it streamlines cross-location visibility, centralizes reporting and menu management, and builds a stronger foundation for continued expansion. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260910270183\/en\/ Photo courtesy of Whit’s Frozen Custard and Square Founded in 2003 in Granville, Ohio during one of … <\/p>\n

Continue reading “Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1002473","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWhit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/whits-frozen-custard-brings-its-100-locations-to-squares-unified-commerce-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Whit\u2019s Frozen Custard Brings its 100 Locations to Square\u2019s Unified Commerce Platform The household-favorite custard concept selected Square to streamline complex franchise operations for continued national expansion DISTRIBUTED-WORKFORCE\/OAKLAND, Calif.–(BUSINESS WIRE)– Square today announced that Whit\u2019s Frozen Custard, the quick-service restaurant (QSR) brand known for its fresh-made frozen custard and loyal fan base, has selected Square as its unified commerce platform powering 100 locations nationwide. The move marks a pivotal step for the fast-growing franchise as it streamlines cross-location visibility, centralizes reporting and menu management, and builds a stronger foundation for continued expansion. This press release features multimedia. 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