{"id":1002279,"date":"2026-09-10T06:48:10","date_gmt":"2026-09-10T10:48:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/"},"modified":"2026-09-10T06:48:10","modified_gmt":"2026-09-10T10:48:10","slug":"niq-announces-2026-north-american-breakthrough-innovation-award-winners","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/","title":{"rendered":"NIQ Announces 2026 North American Breakthrough Innovation Award Winners"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ Announces 2026 North American Breakthrough Innovation Award Winners<\/b><\/p>\n<p class=\"bwalignc\"><i>Annual awards recognize products reshaping categories and delivering meaningful impact for today\u2019s consumers<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the North American winners of its 2026 Breakthrough Innovation Awards. Now in its 15th year, the awards recognize exceptional new products that are reshaping their categories through meaningful consumer relevance, strong market performance, and sustained business impact.<\/p>\n<p>\nThis year&#8217;s winners reflect an evolving marketplace shaped by changing consumer behaviors, increasing value consciousness, and rising demand for products that deliver both practical benefits and memorable experiences. Across categories, the honorees demonstrate how brands are successfully translating consumer insights into growth-driving innovation.<\/p>\n<p>\nAward winners were selected based on their ability to generate sustained growth, achieve strong in-market results, and maintain consumer resonance over time. Additionally, the awards identify the innovations that combine meaningful differentiation with measurable marketplace success.<\/p>\n<p>\nThe 2026 NIQ North American Breakthrough Innovation Award winners are:<\/p>\n<p><b>Canada<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCatelli Protein+ Pasta<\/p>\n<\/li>\n<li>\nCelsius Zero Sugar<\/p>\n<\/li>\n<li>\nSchneider&#8217;s Frozen Breakfast Sandwiches &amp; Bites<\/p>\n<\/li>\n<\/ul>\n<p><b>US<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nBloom Sparkling Energy<\/p>\n<\/li>\n<li>\nBUBBL&#8217;R Antioxidant Sparkling Water<\/p>\n<\/li>\n<li>\nBUILT Puff<\/p>\n<\/li>\n<li>\nCeraVe Intensive Moisturizer<\/p>\n<\/li>\n<li>\nCheerios\u2122 Protein Cereal<\/p>\n<\/li>\n<li>\nChobani\u00ae 20G Protein Greek Yogurt<\/p>\n<\/li>\n<li>\nCoca-Cola Orange Cream<\/p>\n<\/li>\n<li>\nCrest 3DWhite Deep Stain Remover<\/p>\n<\/li>\n<li>\neos Cashmere Body Wash Collection<\/p>\n<\/li>\n<li>\nFruit Riot!<\/p>\n<\/li>\n<li>\nGoodles Mac<\/p>\n<\/li>\n<li>\nGRAZA Olive Oil<\/p>\n<\/li>\n<li>\nLemme Supplements<\/p>\n<\/li>\n<li>\nLMNT Electrolyte Drink Mix<\/p>\n<\/li>\n<li>\nMichelob ULTRA Zero<\/p>\n<\/li>\n<li>\nNature&#8217;s Garden Probiotic Yoggies<\/p>\n<\/li>\n<li>\nNerds Gummy Clusters Grape Strawberry Blitz &amp; Berry Punch Rush<\/p>\n<\/li>\n<li>\nOikos Pro Drinks &amp; Shots<\/p>\n<\/li>\n<li>\nOnce Upon a Farm Pantry Snacks<\/p>\n<\/li>\n<li>\nPeelerz<\/p>\n<\/li>\n<li>\nSmucker&#8217;s Uncrustables Peanut Butter &amp; Raspberry Spread Sandwich<\/p>\n<\/li>\n<li>\nSprite Chill<\/p>\n<\/li>\n<li>\nSurfside<\/p>\n<\/li>\n<li>\nWilde Protein Chips<\/p>\n<\/li>\n<\/ul>\n<p>\nFor the \u201cWavemakers\u201d category, an honor recognizing promising new North American product launches that have demonstrated strong market velocities and potential for long-term success, the 2026 cohort included:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDirty Mountain Dew (US)<\/p>\n<\/li>\n<li>\nRYZE Mushroom Coffee (US)<\/p>\n<\/li>\n<li>\nSIMPLY NKD Doritos &amp; Cheetos (US)<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cThe 2026 Breakthrough Innovation Award winners prove that bold ideas can capture consumers\u2019 attention and move categories forward,\u201d said Nicholas Weaver, Managing Director, North America Strategic Analytics and Insights, NIQ. \u201cThese brands combined sharp consumer insight with exceptional execution to bring truly differentiated products to market. The result is innovation that doesn&#8217;t just stand out on the shelf, it earns a place in consumers\u2019 daily lives.\u201d<\/p>\n<p>\nSince its inception, NIQ Breakthrough Innovation Awards have recognized nearly 1,400 products globally that have reshaped categories and driven growth through consumer-centric innovation. The 2026 North America winners continue this momentum, showcasing the creativity, agility, and insight that define the future of consumer goods.<\/p>\n<p>\nFor more information about the award winners, please visit NIQ\u2019s Breakthrough Innovation Awards <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Flanding-page%2Fbases-breakthrough%2F&amp;esheet=54601422&amp;newsitemid=20260910542665&amp;lan=en-US&amp;anchor=website&amp;index=1&amp;md5=f6e5ee38e48da9ede13806d128d2c739\">website<\/a> or register to attend the webinar, <i>The Future of Innovation: Lessons from the 2026 North America Breakthrough Innovation Winners<\/i>, on September 23 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Fevents%2F2026%2Fniq-bases-breakthrough-innovation-awards-2026%2F%3Futm_source%3DSales_Prospecting%26utm_campaign%3DCMP-03590-R7H6Y%26utm_medium%3DEmail%26utm_term%3Dna_united_states_fmcgaac_lg_breakthrough-innovation-webinar-2026%26utm_content%3DEvent_Invitation&amp;esheet=54601422&amp;newsitemid=20260910542665&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=a991a78b11c5834ea535ab5b6d5fea19\">here<\/a>.<\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What are the NIQ Breakthrough Innovation Awards?<br \/>\n<br \/><\/b>The NIQ Breakthrough Innovation Awards recognize new products that have delivered measurable market success and meaningful consumer relevance. Each winner reflects NIQ\u2019s standard for innovation, combining strong in-market performance with the ability to address evolving consumer needs.<\/p>\n<p><b>How are NIQ Breakthrough Innovation Award winners selected?<br \/>\n<br \/><\/b>Winning products are assessed on sustained sales performance, growth trajectory, and their ability to differentiate and drive impact within their category over time.<\/p>\n<p><b>Why do the NIQ Breakthrough Innovation Awards matter for brands and retailers?<br \/>\n<br \/><\/b>The awards provide a data-backed view of which innovations are delivering results in market. They help brands and retailers better understand what is resonating with consumers and where there are opportunities to drive future growth.<\/p>\n<p><b>About NIQ<br \/>\n<br \/><\/b>NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.niq.com%252F%26data%3D05%257C02%257CLauren.Alligood%2540nielseniq.com%257C5a4998ec6447430b53db08de84744d3d%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639093832114348710%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DftZURog7iEcVcdoxzmc9h%252B%252FFU9ZQCF6gqw9ZCJ1Qs5w%253D%26reserved%3D0&amp;esheet=54601422&amp;newsitemid=20260910542665&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=3&amp;md5=d43b749a8ed68bc1da3c5bdb4abe26fc\">www.niq.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<br \/>\n<br \/><\/b>This press release regarding the NIQ 2026 Breakthrough Innovation Award Winners contains \u201cforward-looking statements\u201d within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding anticipated consumer behaviors, market trends and industry developments; the potential continued consumer relevance and marketplace performance of the NIQ 2026 Breakthrough Innovation Award Winners; the potential future performance and long-term success of products recognized in the Wavemakers category; and potential opportunities for brands and retailers to achieve future growth. Forward-looking statements can be identified by words such as \u201canticipate,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cbelieve,\u201d \u201cpotential,\u201d \u201cpromising,\u201d \u201cfuture,\u201d \u201ccontinue,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cmay,\u201d and similar references to future events or performance. These statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict and many of which are outside our control, including changes in consumer preferences, economic conditions, technological developments, competitive dynamics, market adoption, and the ability of recognized products to maintain consumer relevance and in-market performance. Actual results may differ materially from those expressed or implied. Additional information on these and other risks is contained in the \u201cRisk Factors\u201d section of our most recent Annual Report on Form 10-K and our subsequent filings with the U.S. Securities and Exchange Commission, available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sec.gov&amp;esheet=54601422&amp;newsitemid=20260910542665&amp;lan=en-US&amp;anchor=www.sec.gov&amp;index=4&amp;md5=10a572fdcff2ccd646f32dfc34faf6bd\">www.sec.gov<\/a>. Forward-looking statements speak only as of the date of this release, and we undertake no obligation to update them except as required by law.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nDisclaimer: All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260910542665r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260910542665\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260910542665\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<br \/><\/b>NIQ North America Communications:<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:NIQ.NACommunications@nielseniq.com\">NIQ.NACommunications@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Other Retail Marketing Communications Professional Services Food\/Beverage Digital Marketing Data Analytics Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260910542665\/en\/2895645\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Announces 2026 North American Breakthrough Innovation Award Winners Annual awards recognize products reshaping categories and delivering meaningful impact for today\u2019s consumers CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the North American winners of its 2026 Breakthrough Innovation Awards. Now in its 15th year, the awards recognize exceptional new products that are reshaping their categories through meaningful consumer relevance, strong market performance, and sustained business impact. This year&#8217;s winners reflect an evolving marketplace shaped by changing consumer behaviors, increasing value consciousness, and rising demand for products that deliver both practical benefits and memorable experiences. Across categories, the honorees demonstrate how brands are successfully translating consumer insights into growth-driving innovation. Award winners were selected based &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Announces 2026 North American Breakthrough Innovation Award Winners&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1002279","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Announces 2026 North American Breakthrough Innovation Award Winners - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Announces 2026 North American Breakthrough Innovation Award Winners - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Announces 2026 North American Breakthrough Innovation Award Winners Annual awards recognize products reshaping categories and delivering meaningful impact for today\u2019s consumers CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the North American winners of its 2026 Breakthrough Innovation Awards. Now in its 15th year, the awards recognize exceptional new products that are reshaping their categories through meaningful consumer relevance, strong market performance, and sustained business impact. This year&#8217;s winners reflect an evolving marketplace shaped by changing consumer behaviors, increasing value consciousness, and rising demand for products that deliver both practical benefits and memorable experiences. Across categories, the honorees demonstrate how brands are successfully translating consumer insights into growth-driving innovation. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/","og_locale":"en_US","og_type":"article","og_title":"NIQ Announces 2026 North American Breakthrough Innovation Award Winners - Market Newsdesk","og_description":"NIQ Announces 2026 North American Breakthrough Innovation Award Winners Annual awards recognize products reshaping categories and delivering meaningful impact for today\u2019s consumers CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the North American winners of its 2026 Breakthrough Innovation Awards. Now in its 15th year, the awards recognize exceptional new products that are reshaping their categories through meaningful consumer relevance, strong market performance, and sustained business impact. This year&#8217;s winners reflect an evolving marketplace shaped by changing consumer behaviors, increasing value consciousness, and rising demand for products that deliver both practical benefits and memorable experiences. Across categories, the honorees demonstrate how brands are successfully translating consumer insights into growth-driving innovation. Award winners were selected based &hellip; Continue reading \"NIQ Announces 2026 North American Breakthrough Innovation Award Winners\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-10T10:48:10+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260910542665r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NIQ Announces 2026 North American Breakthrough Innovation Award Winners","datePublished":"2026-09-10T10:48:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/"},"wordCount":1034,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260910542665r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-announces-2026-north-american-breakthrough-innovation-award-winners\/","name":"NIQ Announces 2026 North American Breakthrough Innovation Award Winners - 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