{"id":1001427,"date":"2026-09-08T11:31:09","date_gmt":"2026-09-08T15:31:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\/"},"modified":"2026-09-08T11:31:09","modified_gmt":"2026-09-08T15:31:09","slug":"clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\/","title":{"rendered":"Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo<\/b><\/p>\n<p><i>The video production company replaced a rotation of unreliable data tools with ZoomInfo and now sources nearly all of its new business from the platform.<\/i><\/p>\n<p>VANCOUVER, Wash.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Clum Creative, an independent video production company, has driven a 10x return on investment on its use of ZoomInfo, according to the company. The company also reports a 104% increase in appointments set and a 60% increase in leads.<\/p>\n<p>\nClum Creative helps marketing and business leaders build content for the modern media landscape. Before adopting ZoomInfo, the team cycled through a series of B2B data tools, including SalesGenie, hunter.io, and Data.com. Each one came up short on accuracy. Founder Mike Clum describes that earlier era as a mess.<\/p>\n<p>\nThe stakes were bigger than a slow prospecting day. Clum Creative is a small production shop with no large sales operations function to absorb bad data. Every wrong extension is a missed booking, and an hour a founder-led team does not get back. When the phone list is wrong, sales does not get inefficient. It stalls.<\/p>\n<p>\nThe turn came from a free trial. On the first attempts, ZoomInfo returned the direct extension and email address for target executives at major companies the team had been trying to reach. Guessing at general switchboards and hunting through web forms became a direct line to a decision-maker. A verified direct line reaches a person. A stale switchboard extension does not. For a small team that lives on outbound conversations, that is the difference between a full day of meetings and a full day of dialing dead numbers.<\/p>\n<p>\nSince signing on with ZoomInfo, Clum Creative reports a 10x return on investment, a 104% increase in appointments set, and a 60% increase in leads, according to the company. Nearly all of the company&#8217;s new business is now sourced through the platform. The prior rotation of data vendors is out of the workflow.<\/p>\n<p>\nClum Creative treats accurate B2B contact data as the foundation of its outbound motion. The team&#8217;s plan is to keep ZoomInfo at the center of prospecting as the business grows, using it to reach decision-makers directly rather than routing around them.<\/p>\n<p><b>About ZoomInfo<\/b><\/p>\n<p>\nZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry&#8217;s most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fzoominfo.com&amp;esheet=54599644&amp;newsitemid=20260908427114&amp;lan=en-US&amp;anchor=zoominfo.com&amp;index=1&amp;md5=fc52131b3bdcaadf7b55fbe390a09989\"><b>zoominfo.com<\/b><\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260908427114r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260908427114\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260908427114\/en\/<\/a><\/span><\/p>\n<p><b>Media contact:<br \/>\n<\/b><br \/>Public Relations Team<br \/>\n<br \/>ZoomInfo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@zoominfo.com\">PR@zoominfo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Management Technology Audio\/Video Software Venture Capital Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260908427114\/en\/2866270\/3\/ZoomInfo_thumbnail_14.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo The video production company replaced a rotation of unreliable data tools with ZoomInfo and now sources nearly all of its new business from the platform. VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211; ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Clum Creative, an independent video production company, has driven a 10x return on investment on its use of ZoomInfo, according to the company. The company also reports a 104% increase in appointments set and a 60% increase in leads. Clum Creative helps marketing and business leaders build content for the modern media landscape. Before adopting ZoomInfo, the team cycled through a series of B2B data tools, including SalesGenie, hunter.io, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1001427","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo The video production company replaced a rotation of unreliable data tools with ZoomInfo and now sources nearly all of its new business from the platform. VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211; ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Clum Creative, an independent video production company, has driven a 10x return on investment on its use of ZoomInfo, according to the company. The company also reports a 104% increase in appointments set and a 60% increase in leads. Clum Creative helps marketing and business leaders build content for the modern media landscape. Before adopting ZoomInfo, the team cycled through a series of B2B data tools, including SalesGenie, hunter.io, and &hellip; Continue reading &quot;Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T15:31:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260908427114r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo\",\"datePublished\":\"2026-09-08T15:31:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/\"},\"wordCount\":504,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260908427114r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/clum-creative-reports-10x-roi-and-104-more-appointments-with-zoominfo\\\/\",\"name\":\"Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo - 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VANCOUVER, Wash.&#8211;(BUSINESS WIRE)&#8211; ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that Clum Creative, an independent video production company, has driven a 10x return on investment on its use of ZoomInfo, according to the company. The company also reports a 104% increase in appointments set and a 60% increase in leads. Clum Creative helps marketing and business leaders build content for the modern media landscape. 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