{"id":1000992,"date":"2026-09-08T06:33:53","date_gmt":"2026-09-08T10:33:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-completes-comerica-technology-and-brand-conversion\/"},"modified":"2026-09-08T06:33:53","modified_gmt":"2026-09-08T10:33:53","slug":"fifth-third-completes-comerica-technology-and-brand-conversion","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-completes-comerica-technology-and-brand-conversion\/","title":{"rendered":"Fifth Third Completes Comerica Technology and Brand Conversion"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Fifth Third Completes Comerica Technology and Brand Conversion<\/b><\/p>\n<p class=\"bwalignc\"><i>Comerica customers now have full access to Fifth Third\u2019s products, technology and services<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nFifth Third Bancorp (NYSE: FITB) today announced it has completed the technical conversion of approximately 600,000 customers\u2019 accounts and 293 banking centers across Arizona, California, Florida, Michigan and Texas from the Comerica franchise. Executed over Labor Day weekend, the conversion brings Comerica consumer and commercial customers onto Fifth Third\u2019s platforms.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/<\/a><\/p>\n<p>\nToday\u2019s milestone completes the integration that began when the two companies merged on February 1, 2026. The combined company is now the ninth-largest U.S. bank with more than $300 billion in assets, operations in 17 of the 20 fastest-growing large U.S. metropolitan areas, and a retail footprint that reaches more than half of the U.S. population.<\/p>\n<p>\nWith the companies now operating on a single platform and under a single brand, Comerica customers gain access to Fifth Third\u2019s full suite of consumer, commercial, payments, and wealth capabilities, including the award-winning Momentum\u00ae Banking suite and mobile app with features such as Early Pay and Extra Time\u00ae. These offerings are backed by a resilient balance sheet and an expansive network of approximately 1,500 branches and 21,300 ATMs. For customers, the change means new products and broader services delivered by the same local bankers and relationship teams they know.<\/p>\n<p>\n&#8220;The power of this merger comes from what we can accomplish together as one team,\u201d said Tim Spence, chairman, CEO and president of Fifth Third. \u201cNow that we&#8217;re on one platform, we can bring the full strength of the combined company to every client, in every market we serve. Our teams planned, trained and tested for this moment, and they delivered a disciplined conversion this weekend. We\u2019re continuing to monitor the customer experience closely and are ready to help wherever needed.&#8221;<\/p>\n<p>\nWith the conversion complete, Fifth Third is positioned to build on its market leadership in the Midwest while continuing to invest in high-growth markets across Texas, the Southeast, Arizona and California.<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nIn Michigan, Fifth Third holds the No. 1 retail deposit share statewide and in Detroit. Following conversion, Comerica customers will gain 60% more branch access, while existing Fifth Third customers gain 42% more access.<\/p>\n<\/li>\n<li>\nIn Texas, Fifth Third now operates 107 financial centers and plans to invest nearly $1 billion over the next five years, including opening 150 new financial centers by 2029 to strengthen its position in one of the nation&#8217;s fastest-growing economic markets.<\/p>\n<\/li>\n<li>\nAcross former Comerica markets, Fifth Third expects household growth to accelerate as the full suite of products, digital capabilities and analytically driven direct marketing are introduced to new markets.<\/p>\n<\/li>\n<li>\nBy 2030, Fifth Third expects to operate approximately 1,750 branches, with more than half of the network located in high-growth markets across Texas, the Southeast, Arizona and California.<\/p>\n<\/li>\n<\/ul>\n<p>\nFor additional information on what customers can expect, visit 53.com\/BetterTogether.<\/p>\n<p><b>About Fifth Third<\/b><\/p>\n<p>\nFifth Third is a bank that&#8217;s as long on innovation as it is on history. Since 1858, we&#8217;ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it&#8217;s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere&#8217;s World&#8217;s Most Ethical Companies\u00ae for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.<\/p>\n<p>\nFifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol &#8220;FITB.&#8221; Investor information and press releases can be viewed at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.53.com&amp;esheet=54599458&amp;newsitemid=20260908193975&amp;lan=en-US&amp;anchor=www.53.com&amp;index=1&amp;md5=941f21cee505320bed1fbc2eeae76877\">www.53.com<\/a>. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.<\/p>\n<p><strong>Forward-Looking Statement<\/strong><\/p>\n<p>\nThis communication contains statements that constitute &#8220;forward-looking statements&#8221; within the meaning of, and subject to the protections of, Section 27A of the Securities Act, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as &#8220;believe,&#8221; &#8220;deliver,&#8221; &#8220;expect,&#8221; &#8220;may,&#8221; &#8220;should,&#8221; &#8220;will,&#8221; &#8220;would,&#8221; and other similar words and expressions or the negative of such terms or other comparable terminology. Such forward-looking statements include, but are not limited to, statements about the integration of Comerica, including the risk that anticipated benefits from the transaction may not be fully realized or may take longer than anticipated to be realized, the risk that Fifth Third may be unable to successfully execute its business plans and strategies and manage the risks involved in the acquisition and integration of Comerica. No assurances can be given that the forward-looking statements contained in this communication will occur as expected and actual results may differ materially from those included in this communication. Any forward-looking statement made in this communication is based solely on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except to the extent required by law. These and other important factors, including those discussed under &#8220;Risk Factors&#8221; in Fifth Third Bancorp\u2019s Annual Report on Form 10-K for the year ended December 31, 2025, as well as Fifth Third\u2019s subsequent filings with the SEC, may cause actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. The forward-looking statements herein are made only as of the date they were first issued, and unless otherwise required by applicable securities laws, Fifth Third disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.<\/p>\n<p>\nCategory: Other<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260908193975r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/<\/a><\/span><\/p>\n<p class=\"bwalignl\">\nJennifer Hendricks Sullivan (Media Relations)<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jennifer.hendricks.sullivan@53.com\">jennifer.hendricks.sullivan@53.com<\/a><\/p>\n<p class=\"bwalignl\">\nMatt Curoe (Investor Relations)<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:matthew.curoe@53.com\">matthew.curoe@53.com<\/a> | 513-534-2345<\/p>\n<p><b>KEYWORDS:<\/b> Ohio United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Finance Asset Management Banking Data Management Professional Services Technology Digital Cash Management\/Digital Assets<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Fifth Third Completes Comerica Technology and Brand Conversion Comerica customers now have full access to Fifth Third\u2019s products, technology and services CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Fifth Third Bancorp (NYSE: FITB) today announced it has completed the technical conversion of approximately 600,000 customers\u2019 accounts and 293 banking centers across Arizona, California, Florida, Michigan and Texas from the Comerica franchise. Executed over Labor Day weekend, the conversion brings Comerica consumer and commercial customers onto Fifth Third\u2019s platforms. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/ Today\u2019s milestone completes the integration that began when the two companies merged on February 1, 2026. The combined company is now the ninth-largest U.S. bank with more than $300 billion in assets, operations in 17 of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-completes-comerica-technology-and-brand-conversion\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fifth Third Completes Comerica Technology and Brand Conversion&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1000992","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fifth Third Completes Comerica Technology and Brand Conversion - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fifth-third-completes-comerica-technology-and-brand-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifth Third Completes Comerica Technology and Brand Conversion - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fifth Third Completes Comerica Technology and Brand Conversion Comerica customers now have full access to Fifth Third\u2019s products, technology and services CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Fifth Third Bancorp (NYSE: FITB) today announced it has completed the technical conversion of approximately 600,000 customers\u2019 accounts and 293 banking centers across Arizona, California, Florida, Michigan and Texas from the Comerica franchise. Executed over Labor Day weekend, the conversion brings Comerica consumer and commercial customers onto Fifth Third\u2019s platforms. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/ Today\u2019s milestone completes the integration that began when the two companies merged on February 1, 2026. 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Executed over Labor Day weekend, the conversion brings Comerica consumer and commercial customers onto Fifth Third\u2019s platforms. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260908193975\/en\/ Today\u2019s milestone completes the integration that began when the two companies merged on February 1, 2026. 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