{"id":1000881,"date":"2026-09-07T13:53:13","date_gmt":"2026-09-07T17:53:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/"},"modified":"2026-09-07T13:53:13","modified_gmt":"2026-09-07T17:53:13","slug":"hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/","title":{"rendered":"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n SAN FRANCISCO<\/span>, Sept. 7, 2026<\/span> \/PRNewswire\/ — Hims & Hers Health, Inc. (NYSE: HIMS)\u00a0and certain company executives now face a securities class action lawsuit stemming from the FTC’s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct.<\/p>\n

\n

\n \"Class\n <\/p>\n<\/p><\/div>\n

Hagens Berman, which is actively investigating the alleged<\/span> claims, encourages HIMS investors who suffered substantial losses to submit your losses now<\/b><\/a>.\u00a0<\/p>\n

\n Class Period: <\/b>Aug. 4, 2025 \u2013 July 29, 2026
Lead Plaintiff Deadline: <\/b>Nov. 2, 2026
Visit Hims Investigation Page:<\/b>\u00a0www.hbsslaw.com\/hims<\/a>
Direct Contact Email: <\/b>HIMS@hbsslaw.com<\/a>
Firm Telephone: 844-916-0895<\/b><\/p>\n

\n Hims & Hers Health ($HIMS) Securities Class Action<\/b>\n <\/p>\n

The lawsuit is focused on the propriety of Hims’ repeated assurances that “[w]e have developed and maintain policies and procedures with respect to health information and personal information that we use or disclose in connection with our operations, including the adoption of administrative, physical, and technical safeguards to protect such information.”<\/p>\n

The complaint alleges<\/span> that Hims: (1) shared consumers’ health information with third-party advertising platforms; (2) charges consumers for prescriptions almost immediately after they submit intake forms, despite telling them that they will be able to consult with a medical provider to find a treatment that is “right for them[;]” and (3) as a result, would be subject to heightened regulatory scrutiny and likely to incur fees and penalties.<\/p>\n

\n What Drove the $HIMS July 29, 2026 Stock Crash? The FTC and State Lawsuit Breakdown<\/b>\n <\/p>\n

The securities class action cites the July 29, 2026 federal complaint filed against Hims by the FTC\u2014alongside co-plaintiffs the State of Utah and the County of Los Angeles (representing California).<\/p>\n

After an extensive investigation by the Commission, it contends that Hims engaged in:<\/p>\n

    \n
  1. \n Deceptive Health Data Sharing:<\/b>\u00a0Despite extensive marketing campaigns emphasizing strict privacy, discreet telehealth consultations, and data protection, the complaint alleges<\/span> that Hims surreptitiously shared sensitive user medical conditions and personal health data with third-party advertising giants, including Meta Platforms (Facebook)<\/b>\u00a0and Snap<\/b>, via embedded tracking pixels and customer list matching.<\/li>\n
  2. \n Subscription Billing & Cancellation Barriers (ROSCA Violations):<\/b>\u00a0The lawsuit accuses Hims of violating the Restore Online Shoppers’ Confidence Act (ROSCA) by enrolling consumers in recurring subscription models without informed consent. According to regulators, consumers were billed for prescriptions almost immediately upon completing an intake form\u2014long before receiving any consultation with a medical provider\u2014while facing dark patterns and hidden cancellation options designed to prevent subscription termination.<\/li>\n<\/ol>\n

    The market swiftly reacted, sending the price of Hims shares down $4.32 (-14.7%) and erasing over $970 million from the company’s market capitalization in a single day.<\/p>\n

    “We’re focused on whether Hims may have intentionally misled investors about its business practices, including the adequacy of its internal controls, and financial ramifications of the alleged<\/span> misconduct,” said Reed Kathrein<\/b><\/a>, the Hagens Berman partner leading the firm’s investigation.<\/p>\n

    If you invested in HIMS and have substantial losses, or have knowledge that will assist the firm’s investigation, submit your losses now<\/a>\u00a0\u00bb<\/p>\n

    \n Whistleblowers: <\/b>Persons with non-public information regarding HIMS should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895<\/b>\u00a0or email HIMS@hbsslaw.com<\/a>.<\/p>\n

    \n About Hagens Berman<\/a>
    \n
    Hagens Berman is a global plaintiffs’ rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence<\/span> and other wrongdoings. Hagens Berman’s team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at\u00a0    hbsslaw.com<\/a>. Follow the firm for updates and news at\u00a0@ClassActionLaw<\/a>.\u00a0<\/p>\n

    Attorney Advertising. Prior results do not guarantee a similar outcome in any future case.<\/p>\n

    \n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/hims–hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower—-hbss-302871455.html<\/a><\/p>\n

    SOURCE Hagens Berman Sobol Shapiro LLP<\/p>\n<\/p><\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    PR Newswire SAN FRANCISCO, Sept. 7, 2026 \/PRNewswire\/ — Hims & Hers Health, Inc. (NYSE: HIMS)\u00a0and certain company executives now face a securities class action lawsuit stemming from the FTC’s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:\u00a0www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims & Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims’ repeated assurances that “[w]e have developed and maintain policies and procedures with respect to … <\/p>\n

    Continue reading “Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1000881","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire SAN FRANCISCO, Sept. 7, 2026 \/PRNewswire\/ — Hims & Hers Health, Inc. (NYSE: HIMS)\u00a0and certain company executives now face a securities class action lawsuit stemming from the FTC’s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:\u00a0www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims & Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims’ repeated assurances that “[w]e have developed and maintain policies and procedures with respect to … Continue reading "Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-07T17:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mmx.prnewswire.com\/media\/MS1117217\/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2933700\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS\",\"datePublished\":\"2026-09-07T17:53:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/\"},\"wordCount\":681,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mmx.prnewswire.com\\\/media\\\/MS1117217\\\/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2933700\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\\\/\",\"name\":\"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - 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(NYSE: HIMS)\u00a0and certain company executives now face a securities class action lawsuit stemming from the FTC’s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:\u00a0www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims & Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims’ repeated assurances that “[w]e have developed and maintain policies and procedures with respect to … Continue reading \"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-07T17:53:13+00:00","og_image":[{"url":"https:\/\/mmx.prnewswire.com\/media\/MS1117217\/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2933700","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower — HBSS","datePublished":"2026-09-07T17:53:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/"},"wordCount":681,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/#primaryimage"},"thumbnailUrl":"https:\/\/mmx.prnewswire.com\/media\/MS1117217\/Hagens-Berman-Sobol-Shapiro-LLP-Logo.jpg?id=OA2933700","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss-3\/","name":"Hims & Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - 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