{"id":1000363,"date":"2026-09-03T12:20:59","date_gmt":"2026-09-03T16:20:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/"},"modified":"2026-09-03T12:20:59","modified_gmt":"2026-09-03T16:20:59","slug":"omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/","title":{"rendered":"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal shipments of XR headwear declined 38.7% year-on-year to 1.9 million units in the first half of 2026, according to the latest data from Omdia. While XR glasses are gaining traction, their growth from a small base was insufficient to counter a steep drop in XR headset shipments. By 2025, the market had recorded its fourth consecutive year of decline following the pandemic-induced peak in 2021.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889673\/4\/XR_headwear_shipments_-_1H26.jpg\" alt=\"Global XR headwear shipments by form factor, 1H23 to 1H26\" \/><\/p>\n<p style=\"font-size:85%\">Global XR headwear shipments by form factor, 1H23 to 1H26<\/p>\n<\/div>\n<p>\nIn 1H26, XR glasses expanded their share of total shipments to 25.8% \u2013 up from 10.2% in 1H25. Tethered display glasses drove almost all of this growth, with RayNeo, VITURE, and XREAL collectively capturing 93.1% of the tethered display glasses segment. Strong demand for devices such as the RayNeo Air 4 and VITURE Beast series propelled RayNeo and VITURE into second and third place, respectively, in the overall XR headwear market, with shares of 9.9% and 8.6%.<\/p>\n<p>\n\u201cXR glasses are gaining momentum because consumers are increasingly willing to trade some immersion for less friction,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fqiran-ju&amp;esheet=54598208&amp;newsitemid=20260903768294&amp;lan=en-US&amp;anchor=Qiran+Ju%2C+Senior+Analyst+at+Omdia&amp;index=1&amp;md5=7c6ccd5cbbc4ad8ce65598768a3a2f74\">Qiran Ju, Senior Analyst at Omdia<\/a>. \u201cLighter designs and familiar use cases such as video viewing and gaming are lowering the barriers to adoption.\u201d<\/p>\n<p>\nMeta, meanwhile, retained the overall market lead despite its share dropping sharply from 71.3% in 1H25 to 48.2% in 1H26, as demand for the Meta Quest 3 and 3S continued to weaken.<\/p>\n<p>\n\u201cMeta poured massive resources into headsets, but has struggled to replicate the breakout success of the Quest 2,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fgeorge-jijiashvili&amp;esheet=54598208&amp;newsitemid=20260903768294&amp;lan=en-US&amp;anchor=George+Jijiashvili%2C+Senior+Principal+Analyst+at+Omdia&amp;index=2&amp;md5=b95a297dd8416c603dfb907f27645ec8\">George Jijiashvili, Senior Principal Analyst at Omdia<\/a>. \u201cDespite the Quest 3 and 3S offering better specs at accessible prices, they have failed to drive a major upgrade cycle or meaningfully expand the audience. The ongoing slump across the headset market reinforces that bulky headwear remains a tough sell beyond a core enthusiast base.\u201d<\/p>\n<p>\nFrom a regional perspective, North America remained the largest XR headwear market with a 43.9% shipment share in 1H26, followed by Western Europe at 23.8%. Greater China recorded the largest increase in global shipment share, going from 11.9% in 2025 to 16.3% in 1H26, surpassing Rest of Asia-Pacific as the third-largest regional market, supported by strong domestic uptake of tethered glasses.<\/p>\n<p>\n\u201cThe next phase of XR evolution will be less about requiring people to enter isolated virtual environments, and more about embedding AI and spatial capabilities naturally into everyday wear,\u201d noted Jijiashvili. \u201cMoving away from occasional, closed-off sessions to frequent, light-touch interactions will be the key to breaking out of the current enthusiast niche.\u201d<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com&amp;esheet=54598208&amp;newsitemid=20260903768294&amp;lan=en-US&amp;anchor=Omdia&amp;index=3&amp;md5=ccc2718a1658c944ed549d3cc7915dd4\">Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260903768294r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Fasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<br \/>\n<\/a><br \/>Eric Thoo: <a rel=\"nofollow\" href=\"mailto:eric.thoo@omdia.com\">eric.thoo@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consumer Electronics Technology Audio\/Video Wearables\/Mobile Technology Metaverse Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889673\/3\/XR_headwear_shipments_-_1H26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Global XR headwear shipments by form factor, 1H23 to 1H26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889675\/3\/XR_headwear_vendor_rankings_1H26.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Global XR headwear vendor ranking and market share, 1H26<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline LONDON&#8211;(BUSINESS WIRE)&#8211; Global shipments of XR headwear declined 38.7% year-on-year to 1.9 million units in the first half of 2026, according to the latest data from Omdia. While XR glasses are gaining traction, their growth from a small base was insufficient to counter a steep drop in XR headset shipments. By 2025, the market had recorded its fourth consecutive year of decline following the pandemic-induced peak in 2021. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/ Global XR headwear shipments by form factor, 1H23 to 1H26 In 1H26, XR glasses expanded their share of total shipments to 25.8% \u2013 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1000363","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline LONDON&#8211;(BUSINESS WIRE)&#8211; Global shipments of XR headwear declined 38.7% year-on-year to 1.9 million units in the first half of 2026, according to the latest data from Omdia. While XR glasses are gaining traction, their growth from a small base was insufficient to counter a steep drop in XR headset shipments. By 2025, the market had recorded its fourth consecutive year of decline following the pandemic-induced peak in 2021. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/ Global XR headwear shipments by form factor, 1H23 to 1H26 In 1H26, XR glasses expanded their share of total shipments to 25.8% \u2013 &hellip; Continue reading &quot;Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T16:20:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889673\/4\/XR_headwear_shipments_-_1H26.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline\",\"datePublished\":\"2026-09-03T16:20:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/\"},\"wordCount\":583,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260903768294\\\/en\\\/2889673\\\/4\\\/XR_headwear_shipments_-_1H26.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\\\/\",\"name\":\"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline - 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While XR glasses are gaining traction, their growth from a small base was insufficient to counter a steep drop in XR headset shipments. By 2025, the market had recorded its fourth consecutive year of decline following the pandemic-induced peak in 2021. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903768294\/en\/ Global XR headwear shipments by form factor, 1H23 to 1H26 In 1H26, XR glasses expanded their share of total shipments to 25.8% \u2013 &hellip; Continue reading \"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-03T16:20:59+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889673\/4\/XR_headwear_shipments_-_1H26.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline","datePublished":"2026-09-03T16:20:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/"},"wordCount":583,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260903768294\/en\/2889673\/4\/XR_headwear_shipments_-_1H26.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-xr-headwear-shipments-fall-39-in-1h26-as-xr-glasses-growth-fails-to-offset-headset-decline\/","name":"Omdia: Global XR headwear shipments fall 39% in 1H26 as XR glasses growth fails to offset headset decline - 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