{"id":1000338,"date":"2026-09-03T12:13:40","date_gmt":"2026-09-03T16:13:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/patricia-rollins-named-vice-president-of-marketing-to-drive-the-next-phase-of-growth-at-thryv\/"},"modified":"2026-09-03T12:13:40","modified_gmt":"2026-09-03T16:13:40","slug":"patricia-rollins-named-vice-president-of-marketing-to-drive-the-next-phase-of-growth-at-thryv","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/patricia-rollins-named-vice-president-of-marketing-to-drive-the-next-phase-of-growth-at-thryv\/","title":{"rendered":"Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv"},"content":{"rendered":"

<\/p>\n

Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv<\/b><\/p>\n

DALLAS–(BUSINESS WIRE<\/a>)–
\nThryv\u00ae (Nasdaq: THRY), provider of an AI-powered growth platform for local service businesses, today announced the promotion of Patricia Rollins to Vice President of Marketing. In her expanded role, Rollins will lead the company\u2019s global marketing efforts as Thryv expands the reach of its newly launched Thryv Growth Platform\u2122 among entrepreneurs and small business owners.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903759758\/en\/<\/a><\/p>\n

\"Career<\/p>\n

Career marketer and growth strategist Patricia Rollins will leverage her expertise to accelerate customer buy-in of the Thryv Growth Platform\u2122 by local service businesses.<\/p>\n<\/div>\n

\nRollins\u2019 promotion comes at a pivotal time for Thryv as business owners increasingly look to AI marketing solutions to drive growth. She will oversee creative, demand generation, customer acquisition, and go-to-market strategy for Thryv\u2019s platform and services.<\/p>\n

\nInspired by her roots as the daughter of small business owners, Rollins\u2019 career has focused on equipping entrepreneurs with the technology and marketing tools they need to grow. Since joining Thryv, she has played a key role in strengthening awareness of its AI-powered growth solutions.<\/p>\n

\nA career marketer and growth strategist, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Rollins also accelerated the adoption of emerging technologies at SmartSheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she has a strong track record of helping accelerate adoption of innovative software and AI technologies.<\/p>\n

\n\u201cPatricia\u2019s promotion reflects her dynamic leadership and ability to bring new technologies to market,\u201d said Grant Freeman, president of Thryv. \u201cAs business owners look to AI tools to compete and win, her expertise will help us accelerate customer buy-in of our Growth Platform by the service businesses it was designed for.\u201d<\/p>\n

\nRollins said helping small businesses succeed is a full-circle moment.<\/p>\n

\n\u201cSmall businesses are the backbone of our economy at large and the communities we live in. But the average lifespan of a U.S. small business is about five to six years. Thryv is looking to change that with AI tools that make it easier for business owners who spend far more time out in the field with customers than they do running their marketing.\u201d<\/p>\n

\nRollins holds a bachelor’s degree in marketing from Pace University and a master’s in public relations from Iona University.<\/p>\n

About Thryv<\/b><\/p>\n

\nThryv (Nasdaq: THRY) is the provider of an AI-powered growth platform that helps small businesses get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights\u2122, and integrations with the CRMs service businesses are already using. Thryv makes growth\u2011focused software accessible to the plumber, salon owner, contractor, lawyer, accountant and more. Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. For more information, visit www.thryv.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260903759758\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/strong>
Julie Murphy
\n
Thryv, Inc.
\n
617.967.5426
\n
julie.murphy@thryv.com<\/a><\/p>\n

Investor Contact:
\n<\/strong>
Cameron Lessard
\n
Thryv, Inc.
\n
cameron.lessard@thryv.com<\/a><\/p>\n

KEYWORDS:<\/b> Texas United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Finance Marketing Communications Professional Services Software Small Business Internet Digital Marketing Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Career marketer and growth strategist Patricia Rollins will leverage her expertise to accelerate customer buy-in of the Thryv Growth Platform\u2122 by local service businesses.<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv DALLAS–(BUSINESS WIRE)– Thryv\u00ae (Nasdaq: THRY), provider of an AI-powered growth platform for local service businesses, today announced the promotion of Patricia Rollins to Vice President of Marketing. In her expanded role, Rollins will lead the company\u2019s global marketing efforts as Thryv expands the reach of its newly launched Thryv Growth Platform\u2122 among entrepreneurs and small business owners. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903759758\/en\/ Career marketer and growth strategist Patricia Rollins will leverage her expertise to accelerate customer buy-in of the Thryv Growth Platform\u2122 by local service businesses. Rollins\u2019 promotion comes at a pivotal time for Thryv as business owners … <\/p>\n

Continue reading “Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1000338","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPatricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/patricia-rollins-named-vice-president-of-marketing-to-drive-the-next-phase-of-growth-at-thryv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv DALLAS–(BUSINESS WIRE)– Thryv\u00ae (Nasdaq: THRY), provider of an AI-powered growth platform for local service businesses, today announced the promotion of Patricia Rollins to Vice President of Marketing. In her expanded role, Rollins will lead the company\u2019s global marketing efforts as Thryv expands the reach of its newly launched Thryv Growth Platform\u2122 among entrepreneurs and small business owners. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260903759758\/en\/ Career marketer and growth strategist Patricia Rollins will leverage her expertise to accelerate customer buy-in of the Thryv Growth Platform\u2122 by local service businesses. 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