{"id":1000147,"date":"2026-09-02T21:48:34","date_gmt":"2026-09-03T01:48:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/"},"modified":"2026-09-02T21:48:34","modified_gmt":"2026-09-03T01:48:34","slug":"hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/","title":{"rendered":"Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower &#8212; HBSS"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">SAN FRANCISCO, Sept.  02, 2026  (GLOBE NEWSWIRE) &#8212; Hims &amp; Hers Health, Inc. <strong>(NYSE: HIMS)<\/strong> and certain company executives now face a securities class action lawsuit stemming from the FTC\u2019s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct.<\/p>\n<p>Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SsFz9m7KWYWe61MySaHfZm6w6mvWJTio4dy1OiUO8TaMOb1KFG3yV2dyy3XrK5xaE_RPXk6e3LPRV59LiaGkviP8v30bEI5M7b9Q4gCp3otABKx-S_Nr27gKSWB7TYAIlbezBPfA2KrkLQSngfBf4JYYcI2JcM362RJUoUP9djI=\" rel=\"nofollow\" target=\"_blank\"><strong>submit your losses now<\/strong><\/a>.\u00a0\u00a0<\/p>\n<p>\n        <strong>Class Period: <\/strong>Aug. 4, 2025 \u2013 July 29, 2026<br \/><strong>Lead Plaintiff Deadline: <\/strong>Nov. 2, 2026<br \/><strong>Visit Hims Investigation Page:<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qv34i92_erxD-k__GDSw1KARG0d1w-Rr6pbZzcdq_eDw9UrvEtYgCtjdHnDO3H_SvFyeZJxvIYmxTnDPfUH_EsW6Mo3_x8eyeIL4JLxrgkdAxrxThZjz7qIQZg5XnX2IlVTa_BgtUIguRMtdZKpWbvTCQ2dX28dlEk7yeFEszdE=\" rel=\"nofollow\" target=\"_blank\">www.hbsslaw.com\/hims<\/a><br \/><strong>Direct Contact Email: <\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3k8hZhiJjAu2azcmjVlGcukB6xstDyHU5LvYIHco33O_6Q1_VNX9D9WOQGDSwl2-l2LdoKrue90cUnnzA-FOjgHr-Eaae_3To_sjPRpLA_c=\" rel=\"nofollow\" target=\"_blank\">HIMS@hbsslaw.com<\/a><br \/><strong>Firm Telephone: 844-916-0895<\/strong><\/p>\n<p>\n        <strong>Hims &amp; Hers Health ($HIMS) Securities Class Action<\/strong>\n      <\/p>\n<p>The lawsuit is focused on the propriety of Hims\u2019 repeated assurances that \u201c[w]e have developed and maintain policies and procedures with respect to health information and personal information that we use or disclose in connection with our operations, including the adoption of administrative, physical, and technical safeguards to protect such information.\u201d<\/p>\n<p>The complaint alleges that Hims: (1) shared consumers\u2019 health information with third-party advertising platforms; (2) charges consumers for prescriptions almost immediately after they submit intake forms, despite telling them that they will be able to consult with a medical provider to find a treatment that is \u201cright for them[;]\u201d and (3) as a result, would be subject to heightened regulatory scrutiny and likely to incur fees and penalties.<\/p>\n<p>\n        <strong>What Drove the $HIMS July 29, 2026 Stock Crash? The FTC and State Lawsuit Breakdown<\/strong>\n      <\/p>\n<p>The securities class action cites the July 29, 2026 federal complaint filed against Hims by the FTC\u2014alongside co-plaintiffs the State of Utah and the County of Los Angeles (representing California).<\/p>\n<p>After an extensive investigation by the Commission, it contends that Hims engaged in:<\/p>\n<ol style=\"list-style-type:decimal\">\n<li style=\"margin-top:5pt\">\n          <strong>Deceptive Health Data Sharing:<\/strong> Despite extensive marketing campaigns emphasizing strict privacy, discreet telehealth consultations, and data protection, the complaint alleges that Hims surreptitiously shared sensitive user medical conditions and personal health data with third-party advertising giants, including <strong>Meta Platforms (Facebook)<\/strong> and <strong>Snap<\/strong>, via embedded tracking pixels and customer list matching.<\/li>\n<li style=\"margin-top:5pt\">\n          <strong>Subscription Billing &amp; Cancellation Barriers (ROSCA Violations):<\/strong> The lawsuit accuses Hims of violating the Restore Online Shoppers\u2019 Confidence Act (ROSCA) by enrolling consumers in recurring subscription models without informed consent. According to regulators, consumers were billed for prescriptions almost immediately upon completing an intake form\u2014long before receiving any consultation with a medical provider\u2014while facing dark patterns and hidden cancellation options designed to prevent subscription termination.<\/li>\n<\/ol>\n<p>The market swiftly reacted, sending the price of Hims shares down $4.32 (-14.7%) and erasing over $970 million from the company\u2019s market capitalization in a single day.<\/p>\n<p>\u201cWe\u2019re focused on whether Hims may have intentionally misled investors about its business practices, including the adequacy of its internal controls, and financial ramifications of the alleged misconduct,\u201d said <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Qu3lQsa5bLWQj2A7XgihoccvOda5IfDDb8PrpZjqkhaxPXaZEpudMyMfXUGOP7iCPBMOC8-IEn7AQG-OndttPmR5mYimlGirbdLMg5JqWpW1JZnNG_7P-lUARqYy5TDo\" rel=\"nofollow\" target=\"_blank\"><strong>Reed Kathrein<\/strong><\/a>, the Hagens Berman partner leading the firm\u2019s investigation.<\/p>\n<p>If you invested in HIMS and have substantial losses, or have knowledge that will assist the firm\u2019s investigation, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SsFz9m7KWYWe61MySaHfZm6w6mvWJTio4dy1OiUO8TbZhbduVMDfuSYLgZf0mrz5v1XcmPaD0EGeSGB0BR81YoKy2sskSNHJWklFkH9MMz2CqulTuwf9gkYMd1eiWWhnF8fJZ17XpT6YGWUuIZg56O5qbZnOGI5i-8w5F9dcUjto03q8jtCvHUR-TiUotb1c\" rel=\"nofollow\" target=\"_blank\">submit your losses now<\/a> \u00bb<\/p>\n<p>\n        <strong>Whistleblowers: <\/strong>Persons with non-public information regarding HIMS should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at <strong>844-916-0895<\/strong> or email <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3k8hZhiJjAu2azcmjVlGcnPJ5leEwCSpnmBvWMU5-GcPBgEf2sEyAkpbwxIQHr5wLugWoOe9lQOQXcO2OX5jf76cznQ0sBDgdENOIZ4CqhU=\" rel=\"nofollow\" target=\"_blank\">HIMS@hbsslaw.com<\/a>.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=H7M0DLtDLbsAb6hlxzSIsoRaOft963eJwy0nph5tTh9naUhD01prmlp7ap-1WzzlujvrhTIHAnMjcQetQC6i05fghhBidBbc18bq_VkjRV8=\" rel=\"nofollow\" target=\"_blank\">About Hagens Berman<\/a><br \/>\n        <br \/>Hagens Berman is a global plaintiffs\u2019 rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman\u2019s team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=g5D1vYZxP0GEbRx1yEWvnEi1l-iQA2gw52gDfSnYZlLXGUM993BE_BJUHUOkmmwr7mIs_GboEMyuJdVnFc5ZRw==\" rel=\"nofollow\" target=\"_blank\">hbsslaw.com<\/a>. Follow the firm for updates and news at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2Vcp5s19Pep6Bb_vnA8Q6kAeTg3LPGOsYCtIwpugIWoQul-pRy5OhIqc2KoBVlzhfdQOX5ck4HhUNNp4KJOZ5ONU4AIIJo7R8bG70-FHCsvpxax9nd1QoqXizeoOenpA\" rel=\"nofollow\" target=\"_blank\">@ClassActionLaw<\/a>.\u00a0<\/p>\n<p>Attorney Advertising. Prior results do not guarantee a similar outcome in any future case.<\/p>\n<p>Contact:\u00a0Hagens Berman, Reed Kathrein, 715 Hearst Avenue, Suite 300, Berkeley, CA 94710, <strong>844-916-0895, <\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=3k8hZhiJjAu2azcmjVlGcuZ7SIQ4qN1EWgW3fbSjbU25E_HKQtUZW8vY6ZTAxu_T8pWkrW9fneC6nnWqJk4cDYmxK1SIRmdHzxeeO6VWPhI=\" rel=\"nofollow\" target=\"_blank\">HIMS@hbsslaw.com<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=DJSu3aCWhjp6vM9wNpwvcfmh7rP-6Ii2s3fZIVlaVr2iRSjtWCLR0MtpnfzVdDdzn53bnRXm3MB3JMpg_nKCbkcVB0mI4VlKlPUVIkhAWrDBGBdW1Je8wvsFseJE4BkyyxG86NOBdYqvByKuD8PnEZYYRowhNtNwFz0kYfCSsFrivRMWjijdVLn_ok2ZnVIDQcw2ZrhZWuOaY3WvcGCmbSYZsrAA-3-9cnJnzI-6HlF5ptopkXcDTGrsnFjgtPpU9bpQZboOfDY9VE98I_yWOw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a0281d29-2bd1-453d-a168-edbd85aa63cf<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgyMDY0OCM3ODE2MDQ2IzIwMTg1MzI=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NWQ0YTlhYmMtYWZhYi00N2EwLWExMGEtODkzODZkZWM5YTA0LTEwMzAxMDUtMjAyNi0wOS0wMi1lbg==\/tiny\/Hagens-Berman-Sobol-Shapiro-LL.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, Sept. 02, 2026 (GLOBE NEWSWIRE) &#8212; Hims &amp; Hers Health, Inc. (NYSE: HIMS) and certain company executives now face a securities class action lawsuit stemming from the FTC\u2019s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims &amp; Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims\u2019 repeated assurances that \u201c[w]e have developed and maintain policies and procedures with respect to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower &#8212; HBSS&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1000147","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SAN FRANCISCO, Sept. 02, 2026 (GLOBE NEWSWIRE) &#8212; Hims &amp; Hers Health, Inc. (NYSE: HIMS) and certain company executives now face a securities class action lawsuit stemming from the FTC\u2019s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims &amp; Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims\u2019 repeated assurances that \u201c[w]e have developed and maintain policies and procedures with respect to &hellip; Continue reading &quot;Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower &#8212; HBSS&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T01:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgyMDY0OCM3ODE2MDQ2IzIwMTg1MzI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Hims &amp; 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Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/","og_locale":"en_US","og_type":"article","og_title":"Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower - HBSS - Market Newsdesk","og_description":"SAN FRANCISCO, Sept. 02, 2026 (GLOBE NEWSWIRE) &#8212; Hims &amp; Hers Health, Inc. (NYSE: HIMS) and certain company executives now face a securities class action lawsuit stemming from the FTC\u2019s sweeping federal complaint against the company in which the Commission accuses Hims of serious business misconduct. Hagens Berman, which is actively investigating the alleged claims, encourages HIMS investors who suffered substantial losses to submit your losses now.\u00a0\u00a0 Class Period: Aug. 4, 2025 \u2013 July 29, 2026Lead Plaintiff Deadline: Nov. 2, 2026Visit Hims Investigation Page:www.hbsslaw.com\/himsDirect Contact Email: HIMS@hbsslaw.comFirm Telephone: 844-916-0895 Hims &amp; Hers Health ($HIMS) Securities Class Action The lawsuit is focused on the propriety of Hims\u2019 repeated assurances that \u201c[w]e have developed and maintain policies and procedures with respect to &hellip; Continue reading \"Hims &amp; Hers Health (NYSE: HIMS) Faces Securities Class Action After FTC Lawsuit Reveal Drives Stock Sharply Lower &#8212; HBSS\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/","og_site_name":"Market Newsdesk","article_published_time":"2026-09-03T01:48:34+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTgyMDY0OCM3ODE2MDQ2IzIwMTg1MzI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hims-hers-health-nyse-hims-faces-securities-class-action-after-ftc-lawsuit-reveal-drives-stock-sharply-lower-hbss\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Hims &amp; 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