{"version":"1.0","provider_name":"Market Newsdesk","provider_url":"https:\/\/www.marketnewsdesk.com","author_name":"Newsdesk","author_url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/","title":"Viant Technology Announces Acquisition of Lockr - Market Newsdesk","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AHL8Lvviqc\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-technology-announces-acquisition-of-lockr\/\">Viant Technology Announces Acquisition of Lockr<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.marketnewsdesk.com\/index.php\/viant-technology-announces-acquisition-of-lockr\/embed\/#?secret=AHL8Lvviqc\" width=\"600\" height=\"338\" title=\"&#8220;Viant Technology Announces Acquisition of Lockr&#8221; &#8212; Market Newsdesk\" data-secret=\"AHL8Lvviqc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.marketnewsdesk.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Viant Technology Announces Acquisition of Lockr Viant\u2019s Strategic Acquisition Expected to Advance Addressability in the Open Internet IRVINE, Calif.&#8211;(BUSINESS WIRE)&#8211; Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquiredLockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250303152927\/en\/ Viant Technology Announces Acquisition of Lockr (Graphic: Business Wire) \u201cAddressability is the future of advertising and Viant\u2019s acquisition of Lockr is expected to accelerate its arrival across the programmatic ecosystem, \u201d said Tim Vanderhook, CEO of Viant Technology. \u201cThe company\u2019s founder, Keith Petri, is a &hellip; Continue reading \"\"","thumbnail_url":"https:\/\/mms.businesswire.com\/media\/20250303152927\/en\/2398724\/4\/Viant_Lockr_image_red_2x_copy.jpg"}